Neon (magazine)

neon
description	Monthly magazine
language	German
publishing company	Gruner + Jahr ( Germany )
Headquarters	Hamburg
First edition	June 23, 2003
attitude	June 18, 2018
Frequency of publication	per month
Sold edition	64,415 copies
( IVW  Q1 / 2018)
Range	0.64 million readers
( MA 2017 II )
ISSN (print)	1861-6291

Former logo

The magazine Neon (own spelling: NEON ) was a line extension of the magazine Stern from the publishing house Gruner + Jahr . It was published monthly from June 23, 2003 to June 18, 2018 as a print edition and until December 31, 2019 as an online publication under the Stern.de umbrella .

The main target group were people between 20 and 35 years of age. The magazine was subtitled We Should Be Growing Up until 2006 and covered topics such as relationships , careers , politics , travel , fashion , society , pop culture, and psychology . Several of the sections in neon included regular columns , including by Tillmann Prüfer and Theresa Bäuerlein . There was also the internship column by the writer Michael Ebmeyer . Until the May 2006 issue, Heike Makatsch wrote the column on the topic of buying . Then she was replaced by Christian Ulmen for two issues .

Users could write their own articles on the magazine's website. The editorial team included some in the print magazine and regularly used pictures from members of the online community in the table of contents. In the Neon users have learned from life category, users were also able to actively participate in the design of the content.

Neon has existed in France since 2012 .

On April 18, 2018, the publishing house Gruner + Jahr announced that the print version of the magazine will be discontinued on June 18, 2018. After that, neon was only available in digital form. The reason for the discontinuation was the recently massively reduced circulation. The digital edition was also discontinued on December 31, 2019.

Edition

The circulation sold initially rose from 118,628 copies in the fourth quarter of 2004 to 254,807 copies in the third quarter of 2011 and then fell to 64,415 copies in the first quarter of 2018.

Development of the number of copies sold

Awards

In 2006, Neon received the “ Lead Magazine of the Year 2006” award from the LeadAcademy for Media Design and Media Marketing e. V.

The Art Directors Club for Germany (ADC) has already awarded the magazine several times:

• 2007 Award for the Neon "Image Campaign": "The campaign dramatizes by letting banal everyday texts flow into unusual mind games."
• 2008 “Bronze Nail” for the article “The Moon” in Neon 10/2007

• 2008 Award for the contribution "Monochrome", published in Neon 5/2007
• 2011 Award for the edition "XXL edition - What am I really worth?"
• 2012 Award for the contribution "Which city suits me?"
• 2014 Award for the contribution "More than a number"
• 2014 Award for the contribution "Why does he have to suffer and I don't?"

In March 2009, Neon was awarded the Hansel Mieth Prize 2009 for the report “The Long White Line” by author Roland Schulz and photographer Luca Zanetti .

Neon research grant

In 2008, Neon magazine sponsored investigative work once with a research grant for young journalists under 40 years of age. The award was given to "Exposés for topics or specific stories that have not yet been researched and written and that often cannot be realized without financial support." The jury included the two Neon editors-in-chief Timm Klotzek and Michael Ebert , as well as the Neon editors, Thomas Osterkorn and Andreas Petzold .

The five best ideas were each funded with 10,000 euros. The journalists funded initially offered their research results exclusively to Neon.

Fake interviews

In January 2010, the discovery of fake interviews that had been published by former Neon editor Ingo Mocek since 2004 caused a sensation . After internal research it turned out that he had partially or completely falsified some interviews and added quotes from archives to others. These included interviews with Christina Aguilera , Snoop Dogg , Robbie Williams and Jennifer Lopez . Neon ended the collaboration with Mocek.

literature

• Useless knowledge. Heyne, Munich 2008, ISBN 978-3-453-60102-4 .
• 200 tricks for a better life. Heyne, Munich 2009, ISBN 978-3-453-60136-9 .
• Unnecessary knowledge 2. Heyne, Munich 2010, ISBN 978-3-453-60177-2 .
• Vocabulary. Rowohlt Taschenbuch, Reinbek 2011, ISBN 978-3-499-62823-8 .
• Useless knowledge football. Heyne, Munich 2012, ISBN 978-3-453-60244-1 .
• Dr. Marco Moor - Read me through, I'm a doctor! Heyne, Munich 2012, ISBN 978-3-453-60257-1 .
• Unnecessary knowledge 3. Heyne, Munich 2013, ISBN 978-3-453-60284-7 .
• Unnecessary knowledge animals. Heyne, Munich 2014, ISBN 978-3-453-60315-8 .
• I would like an LSD lamp! Heyne, Munich 2014, ISBN 978-3-453-60330-1 .
• Unnecessary knowledge 4. Heyne, Munich 2015, ISBN 978-3-453-60363-9 .
• A scoop of Strappsiatella, please! Heyne, Munich 2016, ISBN 978-3-453-60379-0 .
• Unnecessary knowledge 5. Heyne, Munich 2016, ISBN 978-3-453-60408-7 .
• Unnecessary knowledge 6. Heyne, Munich 2017, ISBN 978-3-453-60454-4 .
• Unnecessary knowledge The 90s. Heyne, Munich 2018, ISBN 978-3-453-60470-4 .

Individual evidence

1. ↑ Marc Reichwein: N for "NEON". In: The world . June 24, 2003. Retrieved June 20, 2018 . 
2. ↑ ^{a b} Stefan Winterbauer: End of a former success story: G + J discontinues Neon as a print magazine, digital brand remains. In: Meedia . April 18, 2018, accessed June 20, 2018 . 
3. ↑ ^{a b} Thomas Borgböhmer: "stern" is reorganizing the digital editorial team - and integrating the "neon" content. In: Meedia . December 12, 2019, accessed December 12, 2019 . 
4. ↑ neon. Profile. (No longer available online.) In: gujmedia.de. Archived from the original on November 19, 2017 ; accessed on December 13, 2018 . 
5. ↑ Martina Kix: End of a youth In: The time . April 26, 2018, No. 18/2018 ( zeit.de [April 30, 2018, accessed June 16, 2018]).
6. ↑ Jana Gioia Baurmann: His life with neon In: The time . June 14, 2018, No. 25/2018 ( zeit.de [June 13, 2018, accessed June 16, 2018]).
7. ^ Karoline Meta Beisel: More abroad. In: Süddeutsche Zeitung . January 30, 2012, accessed June 20, 2018 . 
8. ↑ Stefan Winterbauer: Actually, they should grow up: What the neon off says about the changing magazine landscape. In: Meedia . April 18, 2018, accessed June 20, 2018 . 
9. ↑ neon. In: ivw.eu, accessed on July 29, 2018.
10. ↑ according to IVW , fourth quarter in each case ( details on ivw.eu )
11. ^ Prize winners 2006. Lead Academy website, accessed July 29, 2018.
12. ↑ ADC awards stern, NEON and VIEW multiple awards / Gold for stern supplement “WM Extra Heimspiel”. stern press release. In: stern.de. March 26, 2007, archived from the original on September 13, 2012 ; accessed on June 15, 2018 . 
13. ↑ ^{a b} ADC awards stern, NEON and VIEW with bronze nails. stern press release. (No longer available online.) In: stern.de. April 14, 2008, formerly in the original ; accessed on June 15, 2018 (no mementos).  ( Page no longer available , search in web archives )   .
14. ↑ Neon press release (ots): NEON editorial team wins the Hansel Mieth Prize 2009. In: presseportal.de. March 10, 2009, accessed June 15, 2018.
15. ↑ NEON research grant at JournalistenPreise.de .
16. ↑ Neon press release: NEON research grant 2008: The winners have been announced. October 23, 2008.
17. ↑ The scholarship. Conditions of participation ( memo of February 27, 2009 in the Internet Archive ). In: neon.de. Neon Scholarship, accessed June 15, 2018.
18. ^ Neon -Edaktion: In own matter. In: neon.de, April 16, 2010, accessed June 15, 2018.