Brigitte (magazine)

from Wikipedia, the free encyclopedia
Brigitte
Brigitte-Logo.svg
description Women's magazine
language German
publishing company Gruner + Jahr ( Germany )
Headquarters Hamburg
Frequency of publication biweekly
Sold edition 308,009 copies
( IVW 2/2020)
Widespread edition 311,531 copies
( IVW 2/2020)
Range 2.06 million readers
( MA 2020 I )
Editor-in-chief Brigitte Huber
Web link brigitte.de
ISSN (print) 0931-8763

Brigitte is a German women's magazine that is published every two weeks by Gruner + Jahr .

The magazine deals primarily with the topics of fashion , culture , psychology , partnership , medicine , the environment , living , work and politics .

history

Cover picture from 1906

Brigitte goes to the magazine This sheet belongs to the housewife! back, which appeared for the first time on July 3, 1886 in Berlin's Friedrich Schirmer Verlag. In 1905 it was taken over by Ullstein-Verlag , which renamed it Ullstein's sheet of housewife in 1915 . The journalist and women's rights activist Barbara von Treskow , who began working for the newspaper “Hausfrau” in the 1920s and became its editor-in-chief in 1933, is known as the “spiritual mother of Brigitte ”. The name was already used in an advertising slogan in 1926, and from 1932 to 1944 in over 300 “Brigitten days” - colorful evenings that von Treskow organized for women in Berlin.

From 1952, "Brigitte" was added to the title and gradually emphasized more and more until the lettering "Blatt der Hausfrau" was completely omitted on May 1, 1954 - this day is now used in advertising by Gruner + Jahr as the founding date of Brigitte designated. At that time the circulation was 200,000 copies. In 1957 it was taken over by Constanze-Verlag, the publisher of the then market-leading women's magazine Constanze , which was incorporated into Brigitte in 1969 . Constanze editor-in-chief Hans Huffzky and his editors Peter Brasch and Hannelore Holtz (later Krollpfeiffer) worked out the content structure of the paper. In essence, it still applies today. In 1985 Brigitte became the market leader herself, ahead of Für Sie und freundin .

Editors-in-chief

The Brigitte's longest-serving editor-in-chief (from 1957 to 1984) was Peter Brasch . Anne Volk headed the magazine from 1985 to 2001. In May 2009, the editors-in-chief of the print edition and the internet branch brigitte.de were merged and jointly managed by Andreas Lebert and Brigitte Huber . Lebert was replaced by Stephan Schäfer in August 2012, and Brigitte Huber has been the sole editor-in-chief since April 2013.

Offshoot

The high demand from the readership has meanwhile led to further magazines in the Brigitte publishing group:

  • Brigitte Young Miss was published from 1990 to 2006. The target group were young women between the ages of 14 and 25.
  • Brigitte Woman has been published since 2000. The target group is women over forty.
  • Brigitte Balance was published from 2004 to 2012. The magazine focused on fitness, nutrition and medicine.
  • Brigitte Mom has been published since 2011. The target group are mothers and women between 20 and 40 who want to have children.
  • Brigitte Wir has been published since 2015. The target group are women over sixty.

F Mag

In March 2017, F Mag appeared , a print magazine with the slogan “Politics, Sex & Lametta” for an unconventional, young and predominantly female target group. The booklet emerged from a student project at the Henri Nannen School and was the first time Gruner + Jahr had implemented a student idea. It remained in one issue and was continued online under the umbrella of brigitte.de until November 2019.

Actions

In October 2009 the initiative "Without Models" was announced, according to which from January 2, 2010 in the Brigitte and its offshoots and online portals for all photo series no more professional models, especially no skinny models , will be photographed, but only "normal" Women. Brigitte received a lot of applause and approval for the initiative, while critics said it was just a PR strategy. After a change in the editor-in-chief, Brigitte has been showing professional models in her magazine again since September 6, 2012. The readers have complained about inferiority complexes.

The complete print version of Brigitte for the blind has been made available in a digital version since 2002, which, according to the publisher, "is the first magazine for women in Germany whose full editorial content is available to the blind."

Edition

Brigitte has lost a lot of circulation in recent years . The number of copies sold has fallen by 67.3 percent since 1998. It is currently 308,009 copies. This corresponds to a decrease of 632,781 units. The share of subscriptions in the circulation sold is 41.2 percent.

Development of the number of copies sold
Development of the number of subscribers

Photographers

See also

  • Rolf Heide . In the 1960s, the architect and the editorial team developed the groundbreaking idea at the time of designing designer furniture that could be dismantled for shipping.
  • Brigitte diet

literature

Web links

Individual evidence

  1. ^ Sylvia Lott-Almstadt: Brigitte 1886–1986. The first 100 years. Hamburg 1986, ISBN 3-570-04930-2 .
  2. ↑ a b c d mediatribune.de
  3. ↑ a b c H. Schlaffer: magazine: fasting, jogging, sewing yourself . In: Die Zeit , No. 20/2004
  4. ^ Sylvia Lott-Almstadt: Brigitte 1886–1986. The first 100 years. Hamburg 1986, ISBN 3-570-04930-2 , p. 12.
  5. ↑ Heike Faller: Miss Germany . In: Die Zeit , No. 13/2005
  6. ↑ Brigitte Group brings editors-in-chief together ( Memento of the original from August 8, 2010 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. on brigitte.de @1@ 2Template: Webachiv / IABot / woman.brigitte.de
  7. ↑ "F for freedom, fumbling, frying, women": Gruner's F MAG dares to politicize the women's magazine meedia.de, March 7, 2017
  8. ↑ G + J stops magazine F Mag after One Shot - but gives women's magazine a new digital opportunity meedia.de, July 12, 2017
  9. ↑ Without models: A Brigitte initiative on brigitte.de. Dialika Krahe: Gabi model . In: Der Spiegel . No. 41 , 2009 ( online ).
  10. ↑ "Brigitte": Lebert receives applause for model expulsion in DWDL on October 5, 2009. Reactions to Brigitte "Without Models" ( memento of the original from December 29, 2010 in the Internet Archive ) Info: The archive link was inserted automatically and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. on brigitte.de @1@ 2Template: Webachiv / IABot / www.brigitte.de
  11. ↑ "Brigitte" relaunch - "Nobody is safe anymore". In: sueddeutsche.de. October 5, 2009, accessed December 11, 2014 . “Chubby with size 42 - that's a joke”. In: Spiegel Online. January 22, 2010, accessed December 11, 2014 .
  12. ↑ "Brigitte" shows professional models again. In: faz.net. September 6, 2012, accessed December 11, 2014 .
  13. ↑ Christiane Dähn: BRIGITTE now also for the blind. G + J, accessed October 6, 2015 .
  14. ↑ according to IVW , ( details on ivw.eu )
  15. ↑ according to IVW , second quarter 2020 ( details and quarterly comparison on ivw.eu )
  16. ↑ according to IVW , fourth quarter in each case ( details on ivw.eu )
  17. ↑ according to IVW , fourth quarter in each case ( details on ivw.eu )