Peter Brasch (journalist)

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Peter Brasch (born May 22, 1920 in Berlin , † after 1984) was a German journalist and long-time editor-in-chief of the women's magazine Brigitte .

Life

Peter Brasch worked as an editor for the most successful women's magazine of the post-war period, Constanze , which later became part of the Brigitte magazine . Together with Constanze editor-in-chief Hans Huffzky and his colleague Hannelore Holtz (later Krollpfeiffer) , Brasch planned more modern structures and content for the Brigitte . This competing magazine could look back on an eventful history. She was in Berlin in 1886 when this sheet belongs to the housewife! was founded and later renamed Brigitte . After a change from Ullstein-Verlag to Constanze-Verlag (1957), which also published Constanze , then owned by John Jahr and Axel Springer (later on in Verlag Gruner + Jahr ), it should get a new face. The aim was to attract more younger readers between the ages of 18 and 23. ( According to market research results, 41.8 percent of Constanze was read by men in the mid-1950s.)

Chief editor

After a brief interlude with Hans Huffzky as editor-in-chief, Peter Brasch became editor-in-chief of Brigitte in 1957 , and Hannelore Krollpfeiffer his deputy. He headed the mainly women editorial team for 27 years until 1984. One of his guiding principles was: “We make a magazine for women as they are, and not as some of us want them to be.” The fashion section fills up to always the first pages of the magazine today. The Brigitte diet appeared for the first time at the end of the 1960s . The range of contents of the paper from recipes to the areas of cosmetics, partnership, living, work and literature to medical and psychological topics became the model for some of the later founded women's magazines. Peter Brasch was married to the Brigitte editor Marie-Anne Delfs.

Fonts

  • Angelika Blume (author), Margaret Minker (collaboration), Peter Koch (drawings), Peter Brasch (editor): What comes before love. Contraception: methods, experience, decision support. Mosaik-Verlag, 1982, ISBN 3-570-06988-5 , 8th edition 1989
  • Erika Markmann (Author), Peter Brasch (Editor): Women start their own business. Mosaik-Verlag, Munich 1988, ISBN 3-570-03841-6 , 2nd edition 1990
  • Jakits ua (author), Peter Brasch (editor): Cooking for Clicks - 133 recipes - easy, quick, safe, cheap, for 2 and more people. Mosaik-Verlag, Munich 1987, ISBN 3-570-03602-2
  • Elke Pomialko (compilation), Peter Brasch (editor): We'll meet tomorrow. The most beautiful stories from Brigitte. Mosaik-Verlag, Munich 1987, ISBN 3-570-08034-X

literature

  • Sylvia Lott: The women's magazines by Hans Huffzky and John year. On the history of the German women's magazine between 1933 and 1970. Phil. Diss. WWU Münster 1985. Berlin Wissenschaftsverlag Volker Spiess 1986.
  • Sylvia Lott-Almstadt: Brigitte 1886–1986. The first 100 years. Chronicle of a women's magazine. Gruner + Jahr, Hamburg 1986, ISBN 3-570-04930-2
  • Who's Who in the Common Market's Press and Advertising. Intercontinental Book and Publishing Company, 1965, p. 79 ( excerpt )
  • Kurt Otto and Jens J. Meyer: G + J celebrates the second half / A journey through 128 years of “Brigitte” history. mediatribune.de, April 29, 2014

Individual evidence

  1. ↑ Wolf Schneider: The Gruner + Jahr story. A piece of German press history. Piper Verlag, Munich 2000. ISBN 3-492-04265-1 , p. 232
personal data
SURNAME Brasch, Peter
BRIEF DESCRIPTION German journalist, editor-in-chief of the women's magazine Brigitte
DATE OF BIRTH May 22, 1920
PLACE OF BIRTH Berlin
DATE OF DEATH after 1984