Territory (company)

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Territory

logo
legal form GmbH
founding 2016
Seat Hamburg , Germany
management Sandra Harzer-Kux
(spokeswoman)
Stefan Postler
Number of employees 1,000
sales 150 million euros
Branch Communication, advertising
Website territory.de

Territory (proper spelling: TERRITORY) is a German communications - and advertising agency with headquarters in Hamburg . The company was created in May 2016 through the merger of several companies and immediately became the market leader in content marketing . Territory is a wholly-owned subsidiary of the Gruner + Jahr publishing house , which in turn is wholly owned by Bertelsmann .

history

Kontorhaus Stubbenhuk , Territory headquarters (2015)

In 2015, G + J Corporate Editors merged with the Gütersloher Medienfabrik , which was previously assigned to Arvato . The aim of the reorganization was to bundle content marketing and corporate publishing activities within the Bertelsmann Group. G + J Corporate Editors and Medienfabrik together achieved a turnover of over 100 million euros. In 2016, Gruner + Jahr finally founded a communications and advertising agency under the name "Territory", which comprised both G + J Corporate Editors and Medienfabrik and the three companies CrossMarketing, Employour and Trnd. With this, Gruner + Jahr significantly expanded its activities in the field of media services, which was understood in the trade press as an attack on competitor C3 . Territory's turnover was 130 million euros at the time it was founded and the number of employees was 850. In the course of 2016, the takeover of the digital agency Webguerillas brought another company under the Territory umbrella. Territory also set up the “Honey” joint venture with the communications agency Kolle Rebbe .

Web links

Individual evidence

  1. ↑ Why Dastyari Leaves Territory. In: LOUT. January 15, 2020, accessed January 15, 2020 .
  2. ↑ Gruner + Jahr communications service provider grows with digital agency. In: focus.de. July 17, 2016, accessed August 27, 2016 .
  3. ↑ Verena Gündel: Agency takeover: G + J Territory buys web guerrillas. In: ibusiness.de. July 18, 2016, accessed August 27, 2016 .
  4. ↑ Catrin Bialek: Immediately market leader . In: Handelsblatt . May 12, 2016, p. 18 .
  5. ↑ Susanne Gillner: "Territory": Gruner + Jahr's new content market leader. In: internetworld.de. May 12, 2016. Retrieved August 27, 2016 .
  6. ↑ Markus Weber: Gruner + Jahr is attacking with the content agency Territory. In: wuv.de. May 12, 2016. Retrieved August 27, 2016 .
  7. ^ Magazine publisher: Bertelsmann takes over Gruner + Jahr completely. In: spiegel.de. October 6, 2014, accessed August 27, 2016 .
  8. ↑ G + J Corporate Editors merge with Medienfabrik. In: prreport.de. November 13, 2015, accessed August 27, 2016 .
  9. ↑ Medienfabrik changes to G + J . In: New Westphalian . November 14, 2015, p. 6 .
  10. ↑ Bertelsmann concentrates communication agencies at Gruner + Jahr. In: zeit.de. November 13, 2015, accessed August 27, 2016 .
  11. ↑ New content marketing giant: Medienfabrik and G + J Corporate Editors under one roof. In: meedia.de. November 13, 2015, accessed August 27, 2016 .
  12. ↑ Petra Schwegler: Gruner + Jahr is becoming a content marketing giant. In: wuv.de. November 13, 2015, accessed August 27, 2016 .
  13. ↑ André Gärisch: G + J combines parts of the company into Territory. In: dwdl.de. May 13, 2016. Retrieved August 27, 2016 .
  14. ↑ Gruner + Jahr is expanding the area of ​​media services . In: Hamburger Abendblatt . May 13, 2016, p. 22 .
  15. ↑ Jürgen Scharrer: G + J contests C3 pioneering role in content marketing. In: horizont.net. May 12, 2016. Retrieved August 27, 2016 .
  16. ↑ Top dog "Territory": Gruner + Jahr forges new content communication giants. In: meedia.de. May 12, 2016. Retrieved August 27, 2016 .
  17. ↑ The web guerrillas ensure further growth . In: New Westphalian . July 20, 2016, p. 12 .
  18. ↑ Manuela Pauker: G + J Agency Territory takes over web guerrillas. In: wuv.de. July 17, 2016, accessed August 27, 2018 .
  19. ↑ The new agency from Kolle Rebbe and G + J subsidiary is called Honey . In: Hamburger Abendblatt . August 4, 2016, p. 21 .
  20. ↑ Jürgen Scharrer: Small agency, big story . In: horizon . August 4, 2016, p. 12 .