Chef (brand)
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|---|---|
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| Cooking portal | |
| languages | German |
| operator | Chefkoch GmbH |
| user | 6.2 million (2020) |
| On-line | 1998 (currently active) |
| https://www.chefkoch.de/ | |
Chefkoch , a product of Chefkoch GmbH , is a German web portal for the topic of cooking with 4.1 million registered users (as of 2019). The focus is on a recipe database with over 330,000 recipes submitted by users and over 70 forums all about cooking and baking.
The chef GmbH is a wholly owned subsidiary of Hamburg-based publishing house Gruner + Jahr .
Companies
The web portal Chefkoch.de was developed in 1998 in Sinzig by pixelhouse media services GbR , a service company for web development, in order to show that Internet sites also function on a database basis. Recipes were used as an example. Since 2000, users have been able to set their own recipes. Due to the strong growth of the cooking portal, Chefkoch.de became the sole product of the newly founded Pixelhouse GmbH in 2004 . With the constant further development of the platform and with it the growth of the company, the decision was made in 2007 to move to Bad Neuenahr and later to Bonn. In 2008 the Hamburg publishing house Gruner + Jahr took over the first shares and in 2011 finally took over the growing company in full. In 2015 the company was renamed Chefkoch GmbH .
In 2019, over 100 employees worked at Chefkoch GmbH .
deals
The chef's offer includes the following products:
Chefkoch.de
On Chefkoch.de , users publish their recipes and can upload suitable images for the recipes. The portal also includes an online magazine on topics related to cooking. No license is granted for all recipes, recipe pictures and videos, so that maximum copyright restrictions apply. The recipes, pictures and videos may therefore not be legally copied, changed or used in any other form other than (non-commercial) cooking without the explicit consent of the author.
Recipes
In January 2019, the recipe collection comprised over 330,000 recipes. Users can add recipes and recipe images, which are checked and approved by Chefkoch GmbH employees before approval .
magazine
New articles on topics relevant to cooking are published regularly in the online magazine. In contrast to the recipes, the articles are editorially created.
Community
On Chefkoch.de , over 4.1 million registered users exchange ideas on topics related to cooking and baking in over 70 forums. There are also so-called groups and blogs written by users on cooking topics. At the beginning of 2019, around 13,968,000 articles were written on around 690,000 topics. Users can also rate and comment on recipes.
Chef app
In addition to the mobile website , smartphone applications for iOS , Android devices, Apple TV and Amazon Fire TV are also available for mobile access to the offer .
Chef Shop
The chef's shop offers a selection of kitchen utensils and cookware such as cast iron cookware, knife and pan sets and roast goose.
Chef Voice Assistant
Since 2017, the chef's recipes can also be called up via voice assistants such as Amazon Echo and Google Home .
Chef TV
In the head chef TV section , new videos on specific recipe ideas or basic knowledge about cooking are regularly published. The videos are very different from TV cooking shows, since the focus here is on the preparation of the food and not the entertainment aspect.
Chef's Magazine
A monthly magazine has been marketed under the name Chefkoch Magazin since October 10, 2013 . The magazine presents selected recipes from the portal in an edited form. The first edition at a retail price of 1.50 euros comprised 52 autumn dishes. The sold circulation is 71,925 copies, a decrease of 38.1 percent since 2016.
Range
Chefkoch.de has a net reach of 22.21 million unique users per month ( AGOF - Internet Facts December 2018) and is therefore the market leader in Germany in the field of recipe pages on the German-speaking Internet. Chefkoch.de's mobile-enabled website has a reach of 13.71 million unique users per month (AGOF - daily digital facts 2018–12). In addition to the website, the Chefkoch.de app has a reach of 4.13 million unique users per month (AGOF - daily digital facts 2018–12).
Web links
Individual evidence
- ↑ Profile. Retrieved August 25, 2020 .
- ↑ a b profile. Retrieved January 29, 2019 .
- ↑ press. Retrieved January 29, 2019 .
- ↑ Gruner + Jahr buys Chefkoch.de
- ↑ Chef Jobs | The history of the creation of Chefkoch.de. chefkoch.de, accessed on January 29, 2019 .
- ↑ Chef Jobs | Chef as an employer. chefkoch.de, accessed on January 29, 2019 .
- ↑ press. Retrieved January 29, 2019 .
- ↑ All recipes on Chefkoch.de
- ↑ Chef Help Center. Customer service.chefkoch.de, accessed on January 29, 2019 .
- ↑ magazine. chefkoch.de, accessed on January 29, 2019 .
- ↑ Chefkoch.de forum
- ↑ All recipes. chefkoch.de, accessed on January 29, 2019 .
- ↑ Chefkoch.de app. Chefkoch GmbH, 2016, accessed on May 23, 2018 .
- ↑ Chef Shop. chefkoch.de, accessed on January 29, 2019 .
- ↑ Amazon Echo Chef Skill. chefkoch.de, accessed on January 29, 2019 .
- ↑ Chef promotion for the "Google Assistant". chefkoch.de, accessed on January 29, 2019 .
- ↑ CHEFKOCH Magazine - Profile. (No longer available online.) G + J EMS, archived from the original on October 7, 2013 ; Retrieved October 5, 2013 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ according to IVW ( details on ivw.eu )
- ↑ Offer ranking from 10 years of age. (No longer available online.) Arbeitsgemeinschaft Onlineforschung e. V., November 2013, archived from the original on January 21, 2014 ; accessed on January 23, 2014 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Profile. Retrieved January 29, 2019 .
