Men's magazine
Men magazines are a segment of the magazines . Like women's or youth magazines, they are among the target group magazines and are therefore differentiated from the topic-centered special-interest magazines .
Definition and demarcation
Historically, the term men's magazine was initially used synonymously for "men's magazine" and thus euphemistically for erotic magazines . It was only with the development of editorial concepts that expanded the topic and reduced the proportion of sexuality-oriented content (or at least embedded it in an editorial context) that the men's magazines emerged as a separate segment from the 1990s and are now counted as lifestyle press . In the narrow definition commonly used today, a men's magazine is typically determined by a content mix of technology, automotive, travel, fashion, erotic and possibly career topics; accordingly, publishers occasionally also use the segment designation "men's lifestyle" Magazine "used. The numerous existing magazines for homosexual men, albeit with a comparatively low circulation, are usually not counted among the men's magazines in the narrower sense and form a separate segment.
Historical development
The late development of the segment - women's magazines in their modern form established themselves more than 30 years earlier - can be explained by the focus on the advertising market: Even with general magazines, the proportion of male readers is so high that target group-oriented advertisements are not placed on special magazines is instructed. For example, the proportion of men in Spiegel is 64 percent, and in Wirtschaftswoche it is even 89 percent. It should also be taken into account that the proportion of women among the readers of dedicated men's magazines is up to 25 percent. Accordingly, the publishers of men's magazines typically do not argue in advertising sales about the gender composition of their readership, but about their high trend and consumer orientation and the product-related editorial environment.
Playboy is seen today as the oldest German-language men's magazine, which was introduced in Germany in 1972 - at that time, however, with a clearer erotic focus. The German magazine ER has existed since 1950 and is still today the “oldest men's magazine in the world” , but over the decades this issue has changed from a men's magazine to a focus on eroticism. Another forerunner is the men's Vogue, also adapted from the USA in 1984. The actual founding phase, however, took place in the booming advertising market of the late 1990s. The magazines founded at that time include Men's Health , GQ as the successor to Vogue, FHM or Maxim ; later Amico , Matador , Best Life , TWEED or even beef followed! .
Readership market in Germany
The six men's magazines in Germany surveyed in the media analysis achieved a total of 3.3 million readers in 2007. The title with the greatest reach is Playboy with almost one million readers, followed by Men's Health with 685,000.
See also
Individual evidence
- ↑ Sociodemography of SPIEGEL readers ( Memento of the original from January 11, 2014 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , spiegel.de, Version: January 23, 2008
- ↑ Wirtschaftswoche - Readership Survey 2007 ( Memento of the original from September 1, 2008 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , gwp.de, accessed May 6, 2008
- ↑ Focus-Lexicon - “Men's magazines” ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. , medialine.de, accessed May 6, 2008
- ↑ Readership structures - Men's Lifestyle Magazines - Market Analysis 2008 1st quarter (PDF), Egmont Cultfish Media, February 7, 2008.
