Beef!
| BEEF! for men with taste |
|
|---|---|
 |
|
| description | Men's and lifestyle magazine |
| language | German |
| publishing company | Gruner + Jahr ( Germany ) |
| Headquarters | Hamburg |
| First edition | October 15, 2009 |
| Frequency of publication | bi-monthly |
| Sold edition | 60,000 copies |
| (Publisher's information) | |
| Editor-in-chief | Jan Spielhagen |
| Web link | beef.de |
“Beef!” (Original spelling: BEEF !; subtitle: for men with taste ) from the Hamburg publishing house Gruner + Jahr is the first food and lifestyle magazine on the German-speaking market that is specifically aimed at a male readership. The first edition was published on October 15, 2009.
concept
The magazine is geared towards a male target group , 93 percent of the readers are men according to a survey. The same survey shows that the readership is mostly made up of people with higher education who place a high value on food.
Beef! offers a mixture of one third each of recipes, food reports and current lifestyle topics and aims to provide the readership with extensive expert knowledge of craft techniques, product knowledge, exclusively developed recipes and menus, selected order addresses for food and wine, and device tests every two months To deliver purchase advice and reports on cooking and eating habits from around the world. In addition to service sections on meat, fish, seafood, vegetables, wines, espresso machines, desserts, salads and side dishes, the magazine sheds light on the core topic of meat in all its facets - from breeding the animal to slaughtering, butchering, the individual cuts to various preparation methods.
For the Beef magazine concept! In 2009, editor-in-chief Jan Spielhagen won the Gruner + Jahr ideas competition “Green Meadow” as the first cooking magazine specifically for men. In the in-house creative competition, the publishing house awarded prizes to the most innovative of 30 employee concepts.
people
Editor in Chief of Beef! has been Jan Spielhagen since the magazine was founded in 2009. Previously, Spielhagen worked, among other things, as editor-in-chief of the G + J magazine Healthy Living, which has since been discontinued, and as text chief and deputy editor-in-chief of men 's magazine. Birte Lindlahr, editor-in-chief of Beef! Since 2009, was appointed deputy editor-in-chief in October 2012. After completing her training at the Henri Nannen School , Lindlahr was among other things editor at Welt am Sonntag and until 2009 head of nutrition at the health magazine Healthy Living.
Circulation statistics
The paid circulation is 60,000 copies according to publisher, of which 25,000 copies to subscribers go. After the first issue had reached a sold circulation of 53,000 copies according to the publisher, the magazine was published quarterly from 2010. It has been published every two months since 2013.
Web links
Individual evidence
- ↑ a b Beef! gujmedia.de
- ↑ "Men cook differently" - G + J Exclusive & Living launches Beef! guj.de, October 11, 2009
- ↑ Beef! - Readership gujmedia.de
- ↑ Concept "Beef!" is the winner of "Green Meadow 2009" / 850 employees submitted 380 ideas guj.de, March 3, 2009
- ↑ Birte Lindlahr becomes deputy editor-in-chief at guj.de, October 15, 2012
- ↑ Great success in the sales and advertising market: Beef! 53,000 copies of the food and lifestyle magazine appear once a quarter. guj.de, December 13, 2009
- ↑ Beef !, the magazine "For men with taste", will appear six times a year from 2013 guj.de, September 27, 2012