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WirtschaftsWoche logo
description Business journal
language German
publishing company Handelsblatt Media Group ( Germany )
Headquarters Dusseldorf
Frequency of publication weekly (friday)
Sold edition 91,590 copies
( IVW 2/2020)
Widespread edition 99,497 copies
( IVW 2/2020)
Range 0.87 million readers
( MA 2017 II )
Editor-in-chief Beat Balzli
Web link wiwo.de
Article archive from 1986 (fee required)
ISSN (print)

The Wirtschaftswoche (own spelling Wirtschaftswoche , abbreviated WiWo ) is a German business magazine , which in 1926 under the name The German economist was founded. From May 1943 until the end of the Second World War it appeared together with the economic service under the title Die deutsche Volkswirtschaft .

From 1946 she was initially employed as a Frankfurt economist. Newspaper for the new economy continued, from 1947 to 1949 then as Wirtschafts- und Finanz-Zeitung and from 1949 to 1971 under the name Der Volkswirt: Wirtschafts- und Finanz-Zeitung , in which the journal Wirtschafts-Verwaltung (1948 to 1949) rose. In 1971 the magazine was renamed Wirtschaftswoche, der Volkswirt, Aktionär , in which the shareholder , published since 1968, was also incorporated. The name was finally changed to Wirtschaftswoche in 1973. In 1974 Plus , which had been published since 1967, went . Magazine for corporate management in Wirtschaftswoche .

The Wirtschaftswoche has its editorial headquarters in Dusseldorf and is used by the Handelsblatt Media Group issued, in turn, to DvH media belongs. It appears weekly on Fridays and is a mandatory publication for the Frankfurt am Main and Düsseldorf stock exchanges .


The editors-in-chief of Wirtschaftswoche were :


In line with the general trend in printed media, the circulation of Wirtschaftswoche has also decreased significantly in recent years. The number of copies sold has fallen by 48.6 percent since 1998. It is currently 91,590 copies. This corresponds to a decrease of 86,692 units. The share of subscriptions in the circulation sold is 83 percent. Due to the declining circulation, the editorial team was downsized several times, most recently in 2019.

Development of the number of copies sold
Development of the number of subscribers


Wirtschaftswoche publishes a university ranking every year . The basis for this is a survey of around 500 HR and recruiting managers by the employer branding specialist Universum Communications in cooperation with the recruiting service provider access KellyOCG. Personnel managers are asked which universities and universities of applied sciences are training what they consider to be the best students in the fields of economics, industrial engineering, business informatics, engineering, computer science, natural sciences and law.

In 2009 Wirtschaftswoche published a city ranking for the sixth time. The basis was a study by the New Social Market Economy initiative , in which the 50 most populous cities in Germany were rated according to around 100 economic and structural indicators such as productivity, gross income or investments.

Since 2010, Wirtschaftswoche has been awarding consulting firms in various categories as "Best of Consulting" companies once a year, based on a jury vote and the assessment of an advisory board.

In 2019, Wirtschaftswoche published a ranking of the 26 universities with the most research in the German-speaking area in the field of business administration and the professors with the most research in this area for the first time.

WiWo Green

Since the beginning of 2013, WirtschaftsWoche has been operating WiWo Green, a portal all about the green economy. In addition to renewable energy and sustainable corporate strategies, the topics also include innovations in the areas of mobility, megacities and investments. The number of readers of the portal is growing in the double-digit percentage range and, according to the editorial team, reached 200,000 page impressions per month after just a few months. This makes WiWo Green the largest news portal in the field of “green economy”.

EU and image campaign

Under editor-in-chief Miriam Meckel, Wirtschaftswoche refrained from earlier criticism of the EU and the euro and began its own image campaign for the European Union in May 2015. For this purpose, several agencies are to produce advertising films and advertisements for print and online output. In these u. a. Regardless of their political stance and motivation, EU critics compared young children who are unable to grasp the world due to a lack of maturity and knowledge. Meckel justified the step with "tangible" profits for the German economy; the campaign is therefore "logical".

Start-up competition

Since 2007, Wirtschaftswoche, together with partners such as the advertising agency Jung von Matt and the business law firm White & Case, has been putting out an annual start-up competition worth 300,000 euros in order to promote young entrepreneurs. Since 2014 the prize has been advertised under the title " Neumacher Founders Prize ". Previous winners were:

  • 2007 armedangels (Fairtrade fashion label)
  • 2008 Suncoal (energy company)
  • 2009 Chocri (chocolate supplier )
  • 2010 Avocado Store (marketplace for sustainable products)
  • 2011 E-Bility (electric scooter)
  • 2012 my furniture manufactory (order made-to-measure furniture online)
  • 2013 Secomba with Boxcryptor (encryption software)
  • 2014 Fast Forward Imaging (automated product digitization)
  • 2015 ProGlove (intelligent work glove)
  • 2016 Landpack (ecological shipping packaging made of straw or hemp)

Best Office Award

The Best Office Award (spelling: BEST OFFICE Award) is a business award that was awarded every two years from 2004 to 2010 by Wirtschaftswoche and Koelnmesse on the occasion of the international trade fair for office and object ORGATEC. Together with its scientific partner, the Institute for Ergonomics of the Technical University of Darmstadt (IAD), the competition awarded prizes to international companies for pioneering office concepts . The BEST OFFICE Award has been presented in two categories since 2008. One office property each in Germany and abroad was awarded. The competition was aimed at all companies regardless of their size and industry.

Award winners


The Wirtschaftswoche has no direct competitor in Germany. The magazines Capital and Impulse only appear once a month. The magazines Börse Online and Focus Money are classic investor magazines .

Web links

Individual evidence

  1. according to IVW , ( details on ivw.eu )
  2. according to IVW , second quarter 2020 ( details and quarterly comparison on ivw.eu )
  3. Off for Steingarts Today and planned job cuts: Handelsblatt publishing group confirms savings course meedia.de, February 14, 2019
  4. according to IVW , fourth quarter in each case ( details on ivw.eu )
  5. according to IVW , fourth quarter in each case ( details on ivw.eu )
  6. Marc Feist: The 2012 city ranking of the Initiative Neue Soziale Marktwirtschaft (INSM) u . In: The INSM's 2012 city ranking . ( insm-wiwo-staedteranking.de [accessed on October 17, 2017]).
  7. Best of Consulting. Retrieved January 18, 2019 (German).
  8. Bert Losse, Jan Guldner: Economists Ranking: These are the best researchers in business administration. Retrieved January 18, 2019 .
  9. WiWo Green. Retrieved August 8, 2013 .
  10. WirtschaftsWoche will be published on Fridays in future and will be less critical of the euro. Retrieved May 22, 2013 .
  11. European campaign. (No longer available online.) Archived from the original on May 22, 2015 ; Retrieved May 22, 2013 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.wiwo.de
  12. WirtschaftsWoche with a European campaign. Retrieved May 22, 2013 .
  13. WiWo start-up competition winner 2007 on wiwo.de
  14. WiWo start-up competition winner 2008 on wiwo.de
  15. WiWo start-up competition winner 2009 on wiwo.de
  16. WiWo start-up competition winner 2010 on wiwo.de
  17. WiWo start-up competition winner 2011 on wiwo.de
  18. WiWo start-up competition winner 2012 on wiwo.de
  19. WirtschaftsWoche start-up competition 2013: Great interest in Boxcryptor because of NSA snooping. In: wiwo.de. Retrieved December 4, 2016 .
  20. Anna Rojahn - When the exotic bonus no longer applies. In: WiWo.de. Wirtschaftswoche, July 3, 2015, accessed December 4, 2016 .
  21. ProGlove wins the Neumacher competition - WiWo founder . In: Wirtschaftswoche (ed.): Wiwo.de . November 17, 2015 ( wiwo.de [accessed December 4, 2016]).
  22. Florian Deglmann: Munich startup Landpack wins twice. (No longer available online.) In: munich-startup.de. December 8, 2016, archived from the original on December 12, 2016 ; Retrieved December 9, 2016 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.munich-startup.de
  23. Networked nests . In: Der Standard , November 15, 2006
  24. Announcement: Announcement Best Office Award: The best offices in the world. Retrieved October 17, 2017 .
  25. BMW plant in Leipzig and Upper Franconian plastics processor Rehau Germany's most modern workplaces on bild.de from October 27, 2006
  26. “Best Office” award: winners have been chosen . In: Business Partner - The magazine for trade and industry, October 12, 2010