Stefan Baron

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Stefan Baron (born February 6, 1948 in Dahn ) is a German journalist, author and communications consultant. He was Head of Communications at Deutsche Bank until May 2012 . Before that he was editor-in-chief of WirtschaftsWoche . Today Baron works as a freelance author and communications consultant.

Life

Education

Baron attended the humanistic Otfried-von-Weißenburg-Gymnasium in Dahn . After graduating from high school, he completed basic military service in the press staff of the commanding general at III. Corps in Koblenz. He then studied economics , political science and social psychology in Cologne from 1969 to 1975 and at the Institut d'études politiques in Paris and graduated with a diploma in Cologne.

Then Baron went for an internship of empirical social research on Rehabilitation Program Services , Seal Beach ( California ). From 1976 to 1978 he was a research assistant in the developing countries department at the Institute for World Economy in Kiel .

journalism

He then began his journalistic career as an editor in the politics department of WirtschaftsWoche . From 1982 to 1989 he worked for Der Spiegel, first as a corporate editor at the head office in Hamburg , then as an international financial correspondent based in Frankfurt am Main .

In 1990 Baron returned to WirtschaftsWoche as deputy editor-in-chief. A year later he became co-editor-in-chief, and from 1995 he was sole editor-in-chief of the magazine. Baron also acted as editor of the lifestyle magazine fivetonine , which he launched in 2004 as the founding editor.

On June 1, 2007, Baron moved to Deutsche Bank as Head of Communications . In the position of Managing Director and as a close employee of the bank boss Josef Ackermann , he was responsible for the global communication and brand management of the financial institution as well as its activities in the area of ​​corporate social responsibility. Baron left the bank with Ackermann in 2012. In 2013 he published the book Späte Reue: Josef Ackermann - a close-up that was briefly on the Spiegel bestseller list. The following year the book was published under the title Late Remorse - Joe Ackermann, Deutsche Bank and the Financial Crisis. An Inside Report also in English.

Awards

Stefan Baron has been awarded the Scheffel Prize , the Friedrich List Medal and the Ludwig Erhard Prize for business journalism . In 2009, after the outbreak of the financial crisis, he was elected PR Manager of the Year as the first head of communications in the financial sector . In 2017 he was named Journalist of the Year 2016 by the industry media business journalist and medium magazine for his life's work .

Baron is the author or editor of numerous books. In addition to the titles mentioned above, these include The Information Society in the New Millennium , Creative Destroyers - 100 German Founder Portraits , International Raw Materials Policy , Ways Out of Tax Chaos and The Decision - Thinking About Germany . In 2018 he and his wife Guangyan Yin-Baron published the book The Chinese - Psychogram of a World Power , for which both received the " German Business Book Prize of the Year " at the Frankfurt Book Fair .

Baron was on the Board of Trustees of the American Institute for Contemporary German Studies in Washington DC for a decade until 2012 and was a member of the first Sino-German Dialogue Forum and, during his time as a journalist, the World Media Leaders at the World Economic Forum (WEF).

Web links

Individual evidence

  1. ↑ book report: Late repentance. Josef Ackermann - a close-up. Retrieved on July 21, 2020 (German).
  2. ↑ FAZ.net: Josef Ackermann, his communicator and the common good . Econ-Verlag, ISBN 978-3-430-20154-4 .
  3. ↑ Stefan Baron and Guangyan Yin-Baron: Business Book Prize Winners 2018 - “The Chinese have a different view of man”. Retrieved July 21, 2020 .
personal data
SURNAME Baron, Stefan
BRIEF DESCRIPTION German journalist
DATE OF BIRTH February 6, 1948
PLACE OF BIRTH Dahn