The standard

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The standard
description Austrian daily newspaper
publishing company Standard Verlagsgesellschaft mb H.
First edition 1988
Frequency of publication daily except on Sundays and public holidays
Sold edition 57,221 copies
( ÖAK 1st half of 2018)
Range 0.480 million readers
( Media analysis 2017)
Editor-in-chief Martin Kotynek
editor Oscar Bronner
Web link
ZDB 915914-9

Der Standard (spelling: DER STANDARD ) is an Austrian daily newspaper published in Vienna with a left-liberal orientation. It was founded in 1988 by Oscar Bronner on the model of the New York Times .


Palais Orsini-Rosenberg (part of Palais Batthyány ) in Herrengasse in Vienna, editorial office until the end of 2012

The name Der Standard was only established after the first issues. Trial editions, so-called zero numbers , appeared under the title Wirtschaftsblatt . An agreement was finally reached on Der Standard based on models from the English-speaking world, where newspapers such as the London Evening Standard exist. The first edition of the Standard appeared on October 19, 1988. The newspaper was founded by Oscar Bronner , and Axel Springer Verlag took a 50% stake to finance the start-up . In 1995 was set up as the first website of a German-language newspaper, which went online on February 2, 1995. This initially had its own editorial team, although the content of the print editions was also published online.

On July 1, 2007, Alexandra Föderl-Schmid became the second editor-in-chief alongside Oscar Bronner, a position Gerfried Sperl had previously held since 1992 . As of October 1, 2012, Föderl-Schmid also became co-editor of Standard and . In May 2017 it was announced that Alexandra Föderl-Schmid would be leaving Standard at the end of August after 27 years . In November 2017, she was succeeded by Martin Kotynek as editor-in-chief. Föderl-Schmid's deputy Rainer Schüller took over the interim management.

At the end of 2012, the Standard Media Group moved to the building at Vordere Zollamtsstrasse 13 in the 3rd district of Vienna, which was once the main institution of the Central Savings Bank of the Vienna community . On June 19, 2013, print and online were finally merged not only spatially but also organizationally.

Publisher information

The newspaper is published by Standard Verlagsgesellschaft mbH. The place of publication is Vienna; the place of publication was Tulln in Lower Austria until the end of 2009 , where the newspaper was printed by Goldmann Druck . The standard has been produced in the Mediaprint print shop since 2010 , reducing the Berlin format from 315 × 470 to 300 × 450 mm.

In 2013, Der-Standard-Kompakt appeared for the first time as a small-format edition, initially only as a promotional campaign, but finally also as a subscription.

Ownership structure

When the newspaper was founded in 1988, Oscar Bronner and Axel Springer Verlag each held 50% of the newspaper. In 1995 Bronner bought back the Springer shares, but in April 1998 again surrendered 49% - this time to Süddeutscher Verlag . Another 41% was transferred to the Bronner Family Private Foundation, while Oscar Bronner kept ten percent of the shares himself. On August 13, 2008 Bronner Online AG bought the shares in the Süddeutsche Zeitung , making Der Standard almost 100% owned by Bronner or his Foundation is. After the last reorganization, the ownership structure of STANDARD Medien AG is now as follows:

  • Bronner Family Private Foundation: 85.64%
  • Oscar Bronner: 12.55%
  • Rest: shareholders

The Standard Media AG is a 100% owner of the Standard Publishing mbH and GmbH .

The Standard is - like most Austrian daily newspapers - a member of the Austria Press Agency .

Reach and market share

Range according to ÖMA
year Range Total readers
2001 6.0% 401,000
2002 5.7% 383,000
2003 5.8% 390,000
2004 5.4% 366,000
2005 5.9% 404,000
2006 4.9% 341,000
2007 5.0% 352,000
2008 5.5% 383,000
08/09 6.0% 421,000
2009 5.6% 394,000
09/10 5.6% 397,000
2010 5.3% 374,000
10/11 5.1% 367,000
2011 5.0% 359,000
11/12 4.8% 341,000
2012 5.0% 358,000
12/13 5.3% 382,000
2013 5.5% 399,000
2014 5.7% 410,000
2015 5.4% 396,000
2016 5.3% 389,000
2017 6.5% 480,000
18/19 7.4% 558,000

The standard is nationally oriented and has its own editorial offices in the federal states of Styria , Upper Austria and Carinthia . Nevertheless, a stronger focus on Vienna was noticeable in the past, which is still noticeable today in the greater reach in Vienna (MA 2017: 13.3% compared to 6.5% throughout Austria). With 57,221 copies sold daily in the first half of 2018, it lagged behind the courier (121,541 copies) and the press (68,079 copies).

Content information

Content and editorial policy

The newspaper is bound by the code of honor of the Austrian press and describes its editorial line as liberal and independent.

As a member of the Projects Syndicate , financed by Bill Gates and George Soros , among others , the Standard also regularly publishes comments from internationally known personalities such as Joseph E. Stiglitz , Peter Singer and Joschka Fischer . On Fridays, the standard includes the self-produced glossy supplement Rondo , which reports on fashion, cosmetics, travel, design, technology, food, music and film. Every Monday the newspaper is also accompanied by a mostly eight-page, English-language supplement with excerpts from the New York Times .

The newspaper has organized and sponsored the Vienna International Film Festival ( Viennale ) audience award every year since 1998 . In 2006, Der Standard followed the example of the Süddeutsche Zeitung and began publishing a cinematheque with the 295-part DVD series Der Austrian Film (as of 2018). The standard editorial team selected “remarkable” and “popular” Austrian films.


Employees in leading journalistic functions:

Soon after the founding of the newspaper, Hans Rauscher ("rau") and Daniel Glattauer ("dag") alternated for the gloss in Einserkastl - a text box on the front page , with "rau" mostly commenting on domestic political issues, while "dag" mostly humorously told of everyday, often curious, perceptions, often Austrian peculiarities. With the turn of the year 2008/2009 Glattauer announced a six-month break, from which he did not return to the newspaper. Julya Rabinowich on Mondays and Gudrun Harrer and Hans Rauscher during the week are now established as the authors of the Einserkastl . Once or several times a week, on the comment page, which is always placed as the last page of the current newspaper, you can find comments from, among others, boss Eric Frey, as well as from commentators and editors Gudrun Harrer, Thomas Mayer , Christoph Prantner , Conrad Seidl , Nina Weißensteiner and Irene Brickner .

Antonio Fian , Barbara Coudenhove-Kalergi , Paul Lendvai , Florian Scheuba , Otto Ranftl († 2014), Julya Rabinowich , Hans Rauscher, Gerfried Sperl and Günter Traxler are responsible for the sometimes irregularly appearing columns . The chess section, which includes games including puzzles and game comments, has been looked after by ruf & ehn ( Michael Ehn ) since 1990 . The commentary of others has also established itself as an integral part of the newspaper , one or two pages of the commentary section, on which experts, scientists or politicians present positions or demands on current topics every day, often with just as much space for the position of the other side on successive days is offered.

Caricatures are contributed by Oliver Schopf and, at irregular intervals, by many other caricaturists.

Online activities

Screenshot of the first online edition from 1995
Logo of the "DieStandard" website

With , the newspaper started in 1995 as the first German-language daily newspaper on the Internet. The Internet edition of the newspaper soon had its own editorial team, which in addition to the printed reports also put its own reports online. It was outsourced as a separate company, which was later merged with the print edition.

On March 8, 2000 went online, the portal focused on women's politics, gender issues and feminism. It arose from an initiative by print and online editors of the daily newspaper. Some articles are also linked from or taken from the print edition. Ina Freudenschuß was awarded the Die Spitze Feder award for women journalists by the Austrian Women's Network Media in 2010 because she managed to keep the emancipation flag high in her reporting on and with women in a very comprehensive and sustainable manner.

Due to continued flame wars and often misogynist postings, a Tuesday-free Tuesday was set up there from October 2008 in order to draw the readers' attention back to the actual content.

dieStandard has been awarding the negative “lemon” prize for sexist advertising and media content on a regular basis since 2010 .

At the beginning of 2010,, a portal for migrants, was added to the online offer, which was awarded the Civis - Europe's media prize for integration in April 2011 . was discontinued at the end of 2016.

In July 2017, a portal with went online that is explicitly aimed at users in Germany. The new website will also serve as a test laboratory for the Austrian side.

Previously, the name and web address of the online version of the newspaper. The complete e-paper and other print content can now be found at

Web links

Individual evidence

  1. a b Austrian edition control : edition list 1st half of 2018
  2. a b c Media Analysis : Media Analysis 2017
  4. Oscar Bronner. A piece of Austrian media history in quick succession. The Austrian Journalist , No. 8 + 9 2008, p. 46
  5. That was 1995 . In: , January 21, 2005, accessed on June 20, 2016.
  6. Alexandra Föderl-Schmid leaves the standard . In: , May 16, 2017.
  7. Martin Kotynek becomes the new editor-in-chief of STANDARD . In: , from July 26, 2017, accessed on July 26, 2017.
  8. The Standard House as a future project . In: Der Standard , December 29, 2012, accessed on January 31, 2013.
  9. Journalism knows no print and online borders. In: June 19, 2013, accessed January 31, 2014 .
  10. Standard distributed in small format in the subway. In: The press. Retrieved December 3, 2016 .
  11. The standard subscription. Retrieved December 3, 2016 .
  13. a b The Standard - Imprint and Disclosure. Retrieved January 31, 2014 .
  14. ^ Project Syndicate.Retrieved March 15, 2017.
  15. From comedy turbulence to contemporary documents . In: , October 19, 2012, accessed on January 28, 2013.
  16. DerStandard-Glossse: New authors for front page. In: Der Standard , 3./4. January 2009, p. 38.
  17. ^ Johanna Dorer, Brigitte Geiger, Regina Köpl (eds.): Media - Politics - Gender . VS Verlag für Sozialwissenschaften 2008, ISBN 978-3-531-91096-3 , p. 133 f.
  18. ( Memento of the original from October 4, 2013 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot /
  19. Birgit Tombor: Red Cloth Equal Rights., October 14, 2008, accessed on September 15, 2011 : "Why we turn off the forums on Tuesday: Misogynous stereotypes are not the exception for a few keyboard virtuosos"
  20. Beat Weber: Shut up, user! (PDF; 392 kB) Malmoe (Association for the Promotion of Media Diversity and Quality), March 2009, accessed on September 15, 2011 : “In mid-October 2008 took an original measure: once a week a“ forum-free Tag "introduced on which there is no possibility for readers to post under articles."
  21. Lemons since 2010, article overview,
  22. Der Standard: receives the European Civis Online Media Prize 2011 , April 13, 2011