Zero number

This article is about pre-copying a magazine or newspaper. For the book by the writer Umberto Eco see zero number (novel)

Under a zero number or dummy [ dʌmɪ ] (Engl. For dummy ) refers to the issue of a magazine or newspaper that before the actual launch of the new medium appears and sometimes can not be purchased. It is used for visual illustration and is intended to help advertise customers. The counterpart for products is the pilot series .

Magazines and newspapers are then often actually labeled “No. 0 “and are also limited; if the printed product is successful, they often become coveted collector's items.

In broadcasting , too, complete episodes or issues are produced with new broadcast formats, but these are only broadcast to a test audience if they are successful - so-called pilots .

Other uses

• In colloquial language, one speaks of zero number when a project has completely unplanned and unsuccessful.
• In football, zero number is a derogatory expression for a game with the result 0-0.
• A novel by Umberto Eco published in 2015 is called Nullnummer (Italian: Numero zero ).