Impulse (magazine)
| impulses | |
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| description | Entrepreneur magazine |
| language | German |
| publishing company | Impulse Medien GmbH ( Germany ) |
| Headquarters | Hamburg |
| First edition | 1980 |
| Frequency of publication | per month |
| Sold edition | 8465 copies |
| ( IVW 2/2020) | |
| Widespread edition | 8698 copies |
| ( IVW 2/2020) | |
| Editor-in-chief | Nicole Basel |
| editor | Nikolaus Förster |
| executive Director | Nikolaus Förster |
| Web link | impulse.de |
| ISSN (print) | 0720-9037 |
impulse is a business magazine that was founded in 1980 and appears monthly. The editorial topics are new business, management, financing and provision, taxes and lifestyle content in the private section. The mix of topics consists of features and utility information for medium-sized companies. The sold circulation is 8,465 copies, a decrease of 94.2 percent since 1998.
The editorial office of impulse was based in Cologne before Gruner + Jahr merged the editorial offices of impulse, Capital , Financial Times Deutschland and Börse Online into one joint editorial office based in Hamburg on March 1, 2009 . After the Financial Times Deutschland was discontinued in December 2012, Gruner + Jahr dissolved the joint editorial office in Hamburg and sold impulse to editor-in-chief Nikolaus Förster and entrepreneur Dirk Möhrle in January 2013 as part of a management buyout .
Editors-in-chief
- 1980–1984: Wolfram Baentsch , Rolf Düser and Egon F. Freiheit
- 1984–1993: Rolf Düser
- 1993-1995: Roland Tichy
- 1996–1997: Wolfram Baentsch
- 1997–2001: Thomas Voigt
- 2001–2002: Thomas Licher and Thomas Voigt
- 2002–2003: Thomas Voigt
- 2004–2006: Klaus Schweinsberg
- 2006–2008: Gerd Kühlhorn
- 2008–2009: Ursula Weidenfeld
- 2009–2017: Nikolaus Förster
- 2018–2019: Antonia Götsch
- 2020 – today: Nicole Basel
Studies
The study MIND - Mittelstand in Deutschland is the most comprehensive study of the German Mittelstand . It provides facts and figures, but also the concerns and hopes of medium-sized entrepreneurs - from entrepreneurs in society to strategy , planning, human resources, internationality and relationships with chambers and associations. MIND was launched in 1999 by impulse. The fourth edition of MIND, published in autumn 2005, was created by impulse together with the Sparkassen-Finanzgruppe.
The Excellence Barometer (ExBa) is the benchmark study on the performance of the German economy and is published by the German Society for Quality eV (DGQ), the Mainz market research company Forum and impulse. Since 2001, the ExBa has been offering empirically proven knowledge about the success factors of entrepreneurial activity. Around 1200 company bosses and board members are surveyed annually on key topics such as financing, quality management, customer or employee orientation. There are also interviews with around 2,800 consumers and employees.
The study E-Business in Mittelstand by IBM Deutschland GmbH and impulse has been questioning medium-sized entrepreneurs about their involvement in the Internet and their e-business since 1999.
The representative study FikomM 2005 - Financial Communication in Medium-Sized Enterprises provides answers to questions such as: What is financial communication ? How do medium-sized companies conduct financial communication? What do investors say about financial communication in medium-sized companies? What effects does financial communication have on loans and conditions? The study was carried out on behalf of Euler Hermes Kreditversicherungs-AG by the Chair of Marketing at the University of Erlangen-Nuremberg with the support of impulse and the BDI. In 2007, impulse also took part in the award ceremony "Best Financial Communication in Medium-Sized Enterprises".
Web links
- Website of the magazine
- MIND Study: Medium-sized Enterprises in Germany - Boom on their own ( Memento from January 7, 2011 in the Internet Archive )
Individual evidence
- ↑ according to IVW ( details on ivw.eu )
- ↑ G + J-Wirtschaftspresse: All titles are retained / Central editorial office in Hamburg horizont.net, November 19, 2008
- ↑ Dirk Möhrle finances Förster's takeover of "Impulse" wuv.de, January 10, 2013