Young from Matt

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Young from Matt

logo
legal form Corporation
founding 1991
Seat Hamburg , Germany
management Peter Figge
Number of employees 770
sales EUR 75.86 million (2017)
Branch Advertising service
Website www.jvm.com
As of October 16, 2018

Headquarters in Hamburg

Jung von Matt is an owner-managed advertising agency with headquarters in Hamburg , which is represented by 24 subsidiaries in Germany , Austria and Switzerland as well as China , Poland , Sweden , Slovakia and the Czech Republic .

Company profile

Jung von Matt was founded in 1991 by Holger Jung and Jean-Remy von Matt in Hamburg as an advertising agency. In 1999 the agency was converted into a non-listed stock corporation. Most recently, the board consisted of Peter Figge, Jean-Remy von Matt, Larissa Pohl, Thomas Strerath and Götz Ulmer.

On July 1, 2018, the agency's existing board was dissolved and replaced by a 15-person partner board headed by Peter Figge. The agency's founder, Jean-Remy von Matt, also joined the supervisory board. Jochen Gutbrod took over the chairmanship of the supervisory board.

Awards

In 2010, Jung von Matt was ranked number one among the most creative advertising agencies and number one among the best internet advertisers in the Manager Magazin creative index. The Art Directors Club in Germany and Manager Magazin recognized Jung von Matt as advertising agency of the year for the fifth time in a row (2008 to 2012). In 2015, the agency took first place in the Manager Magazin Kreativ-Index 2014, ahead of Serviceplan from Munich and Heimat from Berlin.

The Art Directors Club in the Czech Republic and the Creativ Club Austria also named Jung von Matt Advertising Agency of the Year 2010. The Cannes Lions International Advertising Festival awarded Jung von Matt the title Independent Agency of the Year 2010 .

In 2010 and 2011, Jung von Matt was also the best German advertising agency in Cannes. In 2013, a study by the magazine Vertriebswirtschaft showed that Jung von Matt is the most popular advertising agency among marketing decision-makers in Germany.

In 2016 Jung von Matt took first place in Manager Magazin and WuV ranking; in the HORIZONT creative radar she came second.

In 2017 - as in 2015 and 2013 - the agency did not take part in creative competitions in order to finance the in-house creative concept school, the JvM Academy.

In April 2018, the Art Directors Club Germany named Jung von Matt as “Best Agency”. The international One Show also awarded the agency the title “German Agency of the Year” in 2018. In addition, Jung von Matt was named “Independent Agency of the Year” worldwide and “Regional Agency of the Year” in Europe at the New York Festivals in 2018. The Cannes Lions International Festival of Creativity awarded the agency the title "Independent Agency of the Year" in 2018. In addition, Jung von Matt was already number one among the most creative advertising agencies in the HORIZONT creative radar in May 2018.

criticism

On behalf of the RWE subsidiary RWE Innogy , Jung von Matt designed an advertising campaign in the Rhineland in 2016 under the motto “Rhineland becomes pure country”. The campaign was criticized against the background that RWE converts lignite into electricity and is one of the largest CO 2 emitters .

With the controversially discussed commercial on the occasion of Mother's Day for the retail chain Edeka , published on the morning of May 6, 2019 via YouTube , the agency triggered a real shit storm , which refers to the sexist portrayal of generally incompetent fathers in the spot.

Others

In March 2020 the advertising agency (on behalf of the Austrian Ministry of Health) invented the “baby elephant” as a unit of measurement for the distance that is prescribed or proposed as the minimum distance to be observed in the measures to combat the corona pandemic in Austria.

Publications

  • Holger Jung, Jean-Remy von Matt: Momentum - The power that advertising needs today. Lardon Verlag, Berlin 2004, ISBN 3-89769-031-4 .
  • Jean Remy von Matt, Holger Jung: Voices from the aquarium! Verlag Hermann Schmidt, Mainz 2008, ISBN 978-3-87439-756-8 .
  • Jean Remy von Matt, Holger Jung: Voices from the Aquarium Silver Edition, ISBN 978-3-00053-116-3

literature

  • Heide Neukirchen: Who invented it? The secrets of Europe's most influential advertising agency - Jung von Matt. Redline Verlag, Munich 2011, ISBN 978-3-86881-299-2 .

Web links

Individual evidence

  1. ↑ Owner-managed agencies: Jung von Matt is back!
  2. ↑ Owner-managed agencies: Jung von Matt is back! http://www.wuv.de
  3. ↑ Jung v. Matt becomes an AG . http://www.horizont.net
  4. ↑ [1]
  5. ^ Cultural Revolution with Jung von Matt
  6. ↑ Jochen Gutbrod becomes head of the supervisory board at the advertising agency Jung von Matt . handelsblatt.com, accessed November 15, 2018.
  7. ^ Triumphator Jung von Matt. In: Manager Magazin (online edition). December 13, 2010, accessed February 3, 2013 .
  8. ↑ Jung von Matt wins the manager magazin Kreativ Index 2014 . manager-magazin.de, accessed on March 11, 2015.
  9. ↑ Bärbel Unckrich: Cannes balance sheet 2010: Record yield for Germany / Jung von Matt and DDB are the best German agencies. In: Horizont (online edition). June 28, 2010, accessed February 3, 2013 .
  10. ↑ Lena Herrmann: Cannes Lions 2011: Jung von Matt takes most of the lions home. In: W&V (online edition). June 25, 2011, accessed February 3, 2013 .
  11. ↑ Markus Weber: Agency image: Jung von Matt is great. In: W&V (online edition). January 25, 2013, accessed February 3, 2013 .
  12. ↑ Jung von Matt at the top, Heimat and DDB rise . manager-magazin.de, accessed on October 26, 2018.
  13. ↑ Jung von Matt triumphs in the W&V creative ranking . wuv.de, accessed on October 26, 2018.
  14. ↑ Serviceplan causes a sensation and displaces JvM from 1st place . horizont.net, accessed October 26, 2018.
  15. ↑ JvM board member Götz Ulmer: Ideas arise in the anarchic . horizont.net, accessed October 26, 2018.
  16. ↑ Jung von Matt founds an academy . faz.net, accessed October 26, 2018.
  17. ↑ Jung von Matt is number one again and Antoni is celebrating too . wuv.de, accessed on October 31, 2018.
  18. ↑ 2018 winners . nyfadvertising.com, accessed October 31, 2018.
  19. ↑ Cannes Lions 2018: The W&V Live Blog . manager-magazin.de, accessed on October 31, 2018.
  20. ↑ Jung von Matt cracks the 3000 point mark . horizont.net, accessed October 31, 2018.
  21. ↑ Handelsblatt, Green Daughter provokes RWE , September 15, 2016
  22. ↑ Horizont, JvM / Brand Identity designs the appearance of the new RWE brand , July 28, 2016
  23. ↑ Where does the new unit of measurement "baby elephant" come from? Report on oe3.orf.at from April 20, 2020, accessed on May 20, 2020

Coordinates: 53 ° 33 ′ 36.5 "  N , 9 ° 58 ′ 22.2"  E