Serviceplan Group
| Serviceplan Group SE & Co. KG
|
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|---|---|
 |
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| legal form | SE & Co. KG |
| founding | 1970 |
| Seat | Munich |
| management | Florian Haller |
| Number of employees | Around 4200 (2019) |
| sales | 442 million euros (FY 2018/2019) |
| Website | www.serviceplan.com/de |
The Serviceplan Group SE & Co. KG is one of the largest owner-managed advertising agency groups in Europe with its headquarters in Munich. It comprises more than 40 specialist agencies and employs around 4200 people. The four largest independent, owner-managed competitors in 2015 were the agencies Jung von Matt , Media Consulta , Vertikom and Hirschen Group.
history
The agency was founded in 1970 by Peter Haller and Rolf O. Stempel. In addition to classic advertising, other business areas developed. So in 1983 Mediaplus was founded for media planning and purchasing. In 1986 Facit Marketing Research followed. In 1995 Serviceplan was restructured into a corporate organization with a holding company. In 1997 Plan.Net was launched as a purely digital agency .
In 1998, Stempel left the company as managing director, but remained a partner. On July 1, 2002, Peter Haller handed over the position of managing director to his son Florian Haller, but remained managing director of the group holding company. Serviceplan has been operating as the Serviceplan Group for innovative communication since 2002 . The first best brands awards were presented in 2004 in cooperation with GfK , SevenOne Media , Wirtschaftswoche magazine , the advertising marketer GWP media-marketing and the brand association. In 2005 an "Innovation Day" has been introduced annually since then. After opening additional locations in Hamburg in April 2006 and in Berlin at the end of 2007, the establishment of new branches and partnerships with other communication agencies continued.
Serviceplan Solutions was founded in 2012 as the fifth pillar. This focuses on the realization of advertising in a global context. In March 2016, the youngest corporate pillar, the Serviceplan Consulting Group, was founded, which supports the management of customers as a consultant in the areas of branding and communication as well as digital business and digital transformation. In 2019, changes were made to the group's name. This is the official name of the company "Serviceplan Group SE & Co. KG". Serviceplan justified this step with its international orientation. The structure of the group's management level also changed: A supervisory board was appointed to which, in addition to founder Peter Haller (who thus resigned from the management), the daughter of co-founder Rolf O. Stempel, Sybille, and the ex- RTL boss Anke Schäferkordt belong.
At the German Media Congress 2015, managing director Alexander Schill got the quote "If in doubt, you can train monkeys to be creative." into public criticism.
organization
Business areas
The service portfolio of Serviceplan includes the areas of classic advertising, trade and sales marketing, media planning and purchasing, mobile advertising, dialog and online marketing , as well as design , events , public relations , market research , web controlling , consulting for marketing processes in companies and the development of Management software for marketing departments.
The six core brands of the Serviceplan agency group, which cover these business areas, are Serviceplan , Mediaplus , Plan.Net, Facit, Serviceplan Solutions and Serviceplan Consulting Group . All of the companies that have now been founded in the group operate under them, each of which has at least one consultant and one creative director and has certain specializations. The focus of Serviceplan Public Relations & Content is on PR, that of Serviceplan One on dialogue marketing, that of Plan.Net Connect on innovative e-dialogue solutions and that of Facit Health & Live on market research in the health & life sector.
Management Holding
- Florian Haller, General Manager
- Fabian Prueschenk, managing director
- Ronald Focken, managing director
- Alexander Schill, Managing Director and Chief Creative Officer
- Markus Noder, Managing Director Serviceplan International
- Petra Strobl, Global Head of Corporate Communications Serviceplan Group
Customers (selection)
ADAC, AOK, AIDA, Bacardi Germany, Beiersdorf, BMW, Carglass , Castrol, Condé Nast, Continental, Cortal Consors, Deichmann, Europcar, E.ON, HiPP, KFC, LEGO, Lufthansa, Media Markt, Miele, MINI, Minijob- Headquarters, Novartis, Paulaner, Penny, Rolf Benz, Rügenwalder Mühle, Saturn, Siemens, Sony Ericsson, Tchibo, ThyssenKrupp, Trilux, Unicef, Degussa, BSH, Weight Watchers.
Awards
At the 59th International Advertising Festival in Cannes , Serviceplan was the most successful German agency in June 2012: The group's works were awarded a total of 15 “Lions” - in addition to seven gold, four silver and three bronze awards, the “Grand Prix” in the “Design “To Serviceplan. The agency group was also named “Direct Agency of the Year”.
In the creative rankings of the two trade magazines for marketing and communication in Germany, Werben & Sell (W&V) and Horizont , the Serviceplan Group achieved places 1 and 2 in 2012 with a 114 point lead over the competition.
Current rankings (2019)
The Serviceplan Group was named "Independent Agency of the Year 2019" at the New York Advertising Festivals. In the creative ranking of the Federal Association of the Digital Economy , Serviceplan and Plan.Net jointly achieved second place. In 2019, Plan.Net also took second place in the ranking of the association's largest Internet agencies. In the RECMA ranking, Mediaplus is in fourth place in 2019.
internationalization
In 2006, Managing Director Florian Haller began the internationalization of the Serviceplan Group: In addition to the German locations in Munich, Hamburg, Bremen, Berlin, Frankfurt and Cologne, there have been own locations with houses of communication in Vienna, Zurich, Milan, Brussels and Dubai , Paris, Lyon, Moscow and Madrid as well as branches in Delhi, Beijing, Shanghai and Seoul, among others. The Serviceplan Group has long been anchored in London, Singapore, Tokyo and Sydney through close cooperation with other partner agencies. A cooperation with the also independent Spanish agency group Nostrum, which was entered into in May 2012, was followed by further locations in Lisbon, Buenos Aires, Bogota, Lima, Mexico City, Miami, Panama City, Santiago de Chile and Sao Paulo, so that the global agency network of Serviceplan Group now comprises a total of 38 cities.
Markus Noder, Managing Director of Serviceplan International, has been responsible for the operational implementation of the internationalization of the agency group since 2013. On January 1, 2018, he was promoted to the management of the entire holding company.
Web links
Individual evidence
- ↑ Serviceplan website accessed on July 26, 2019
- ↑ Serviceplan website accessed on July 26, 2019
- ↑ Serviceplan website accessed on July 26, 2019
- ↑ Advertise & Sell, accessed on July 17, 2016
- ↑ Service plan history overview
- ↑ Service plan | Solutions foundation. Retrieved February 26, 2019 .
- ↑ Advertise & Sell: Serviceplan establishes Consulting Group | W&V. Retrieved February 26, 2019 .
- ↑ Serviceplan: Ex-RTL boss Anke Schäferkordt becomes a member of the supervisory board. Retrieved July 26, 2019 .
- ↑ https://www.horizont.net/agenturen/nachrichten/Deutscher-Medienkongress-Alexander-Schill-Auf-die-Umsetzung-kann-man-auch-Affen-dressieren-132437
- ↑ Serviceplan Group - Services at a glance. Retrieved February 26, 2019 .
- ↑ Serviceplan Group - About us. Retrieved May 13, 2020 .
- ↑ Advertising & Selling website about the price ( memento of the original from December 25, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Advertise & Sell website for ranking
- ^ Website of the horizon for the ranking
- ↑ NYF Advertising Awards. Retrieved July 26, 2019 (American English).
- ↑ aberratio GmbH, Hamburg www.aberratio.de: Ranking 2018: Bundesverband Digitale Wirtschaft (BVDW) eV Accessed on February 26, 2019 .
- ↑ Recma Ranking 2018: These are the largest media agencies in Germany. Retrieved July 26, 2019 .
- ↑ Service plan | Balance sheet 2018. Retrieved on February 26, 2019 .
- ↑ Service plan | Balance sheet 2018. Retrieved on February 26, 2019 .
- ↑ Serviceplan: Markus Noder moves up to the management of the holding company. Retrieved February 26, 2019 .
