mc Group

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Media Consulta International Holding AG

logo
legal form Corporation
founding 1993 (as a GmbH )
Seat Berlin , Germany
management Harald Zulauf ( CEO )
sales 497.7 million euros
Branch PR and advertising
Website www.mcgroup.com
As of December 31, 2015

Headquarters in Berlin (2017)
Image from the citizens' festival on the occasion of the 60th anniversary of the ratification of the Basic Law , planned and implemented by the mc Group on behalf of the Federal Press Office (2009)

The MC Group International Holding AG (proper spelling MC Group , formerly Media Consulta ) is a PR and advertising agency. It was founded in Cologne in 1993, and its head office has been in Berlin since 2000 .

The MC Group is the largest German communications agency and the third largest German advertising agency. The company ranks 13th in the world and second in Europe. The MC Group pursues an integrated communication approach and offers services in a wide variety of areas. The group of companies includes over 80 agencies on all continents. Customers are, for example, the EU Commission , the Federal Chancellery and the Federal Press Office .

history

Beginnings in sport and business

In 1993 Harald Zulauf founded Media Consulta in Cologne. Zulauf previously worked as a journalist and PR consultant. "Media Consulta Deutschland GmbH" was entered in the commercial register on September 17th of that year . Since sport became more and more important for the advertising economy, sports marketing developed into the focus of Media Consulta. For example, the company took on the communication of major tennis tournaments, including the ATP World Tour . Formula 1 was another field of work . Media Consulta received more attention for its work in football: for example, on the occasion of the 1996 European Football Championship in England, a timer was published with a record circulation of 300,000. The electrical appliance manufacturer Braun was positioned around the 1998 soccer world championship .

Political orders

By the end of the 1990s, Media Consulta had become one of the leading German communication service providers in terms of sales. In 1998, Media Consulta's first political client came with the German Bundestag . The mandate of the parliament also included the official magazine “ Blickpunkt Bundestag ”. In 1999 Media Consulta received a multi-million dollar contract from the Brazilian Ministry of Foreign Affairs and the United Nations to improve the country's image in Germany. The political communication moved increasingly into the focus of the agency, as well as public relations for large international companies and the national associations of the economy. With the move of the German Bundestag from Bonn to Berlin, Media Consulta opened a location in the capital. The company settled in a listed former shoe factory at Köllnischer Park in Berlin-Mitte . Media Consulta also expanded its Cologne location.

internationalization

After the turn of the millennium, “Media Consulta” became the “mc Group”. The company expanded into other member states of the European Union . Thereupon, for example, the General Directorate for Press and Communication awarded its budget to the mc Group. In the years that followed, a network of specialized agencies was built up, for example for classic advertising or film and television production. In 2005, the first offices outside of Europe were opened in New York City and Moscow. Later branches in Brazil, China and India followed. In order to take internationalization into account, "Media Consulta International Holding AG" was founded in 2006. It acts as the parent company of the group of companies. The mc Group also won other well-known customers in its home market, for example the Federal President's Office and the discounter Lidl .

Market leadership

Internationally, the MC Group has been one of the leading service providers in the field of public relations since 2008 at the latest. In Germany, the company was the second largest German communications agency after Ketchum Pleon for several years . In 2011 the MC Group overtook the competition for the first time. The largest budgets in recent years include communication for the German year 2013/2014 in Brazil and the international campaign “Make it in Germany” by the Federal Ministries for Economics and Labor . The MC Group also worked for Berlin Brandenburg Airport .

structure

Legal form and bodies

The parent company of the MC Group is "Media Consulta International Holding AG". It is a stock corporation under German law. According to the articles of association, the purpose of the company is “international communication work for business, media, politics and sport” and all related businesses. The share capital amounts to around two million euros. Not all MC Group companies are included in the parent company's annual financial statements. However, there is a VAT group with the holding company.

The MC Group is represented by a board made up of one or more people. It is currently occupied by Harald Zulauf. The company's supervisory board must have at least three members. In the 2015 financial year, these were Ingo Frieske, Marcus Glasmacher and Peter Holzaepfel ( Chairman ).

Areas and locations

There are six business areas, so-called units, under the umbrella of Media Consulta International Holding. These are specialized agencies for advertising (“mc Advertising”), digital communication (“mc Digital”), event marketing (“mc Event”), corporate publishing (“mc Corporate Publishing”), film production (“mc TV & Filmproduktion” ") And sports marketing (" mc Sport & Entertainment "). In addition to the subsidiaries that operate under the MC Group brand, there are three largely independently operating companies, Maximum Media GmbH, Global Translate GmbH and Global Travel GmbH.

International business has been bundled in continental hubs since 2012. There are currently seven in Brussels , Dubai , Johannesburg , Moscow , New York City , São Paulo and Singapore . The MC Group network includes over 80 agencies worldwide.

Web links

Individual evidence

  1. ↑ Trendsetters: Media Consulta's CEO Harald Zulauf is Betting on Growth with Sustainable Results . In: The Internationalist . August 5, 2010 (English).
  2. ↑ Media Consulta reports fee sales 2015. (No longer available online.) Mc Group, May 19, 2016, archived from the original on March 29, 2017 ; accessed on March 29, 2017 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.mcgroup.com
  3. ↑ Juliane Paperlein: Media Consulta is expanding its international network . In: horizon . July 12, 2007, p. 20 .
  4. ↑ a b Jens Wiegmann: Cologne PR agency Media Consulta moves to the Spree . In: Berliner Morgenpost . September 18, 2000, p. 18 .
  5. ↑ Global Top 250 PR Agency Ranking 2016. In: The Holmes Report. Retrieved April 1, 2017 (English).
  6. ↑ Ranking Tables: PRWeek Agency Business Report 2017. In: PRWeek. May 1, 2017, accessed May 17, 2017 .
  7. ↑ a b network. mc Group, accessed April 1, 2017 .
  8. ↑ a b Helge Weinberg: Media Consulta starts 2015 successfully. In: PR-Journal. March 26, 2015, accessed April 1, 2017 .
  9. ↑ Markus Weber: Media Consulta is growing and remains the lead agency of the EU Commission. In: Advertise & Sell. March 9, 2012, accessed June 26, 2017 .
  10. ↑ The Chancellery and Media Consulta invite you to the open day. In: PR Report. August 17, 2009. Retrieved June 26, 2017 .
  11. ↑ Change in BPA budget allocation . In: horizon . January 18, 2007, p. 1 .
  12. ↑ a b MC tries with offshoots . In: horizon . February 10, 2005, p. 29 .
  13. ↑ Joachim Fahrun: Desperately looking for good advertising . In: Berliner Morgenpost . November 27, 2013, p. 12 .
  14. ↑ Business register. Bundesanzeiger Verlag, accessed on April 1, 2017 (Charlottenburg District Court, HRB 48548).
  15. ↑ Roland Karle: So that professionals don't sell too badly . In: horizon . February 2, 1996, p. 60 .
  16. ↑ ATP Tour on the Internet . In: horizon . October 6, 1995, p. 12 .
  17. ^ Formula 1 annual timer in cooperation with RTL . In: horizon . January 30, 1997, p. 34 .
  18. ↑ Euro starts . In: horizon . May 31, 1996, p. 4 .
  19. ↑ Ingo Frieske: PR strengthens the depth effect . In: horizon . February 25, 1999, p. 78 .
  20. ↑ Boom in PR agencies continues . In: horizon . April 1, 1999, p. 4 .
  21. ↑ Media Consulta works for the Bundestag. In: Advertise & Sell. April 18, 2008, accessed April 1, 2017 .
  22. ↑ Etats: Brazil joins Media Consulta . In: horizon . February 12, 1998, p. 40 .
  23. ↑ Media Consulta promotes Brazil with hard facts . In: horizon . February 4, 1999, p. 29 .
  24. ↑ Not just sun and samba . In: Handelsblatt . March 2, 1999, p. 43 .
  25. ↑ Mehrdad Amirkhizi: Berlin air attracts PR agencies . In: horizon . November 2, 2000, p. 66 .
  26. ↑ Uta Alexander: A new media center in the middle . In: The world . September 30, 1999, p. 38 .
  27. ↑ expansion . In: horizon . May 2, 2002, p. 62 .
  28. ↑ mc Group. In: Wayback Machine. Internet Archive, July 20, 2001, accessed April 1, 2017 .
  29. ↑ Marie-Thérèse Nercessian: Not just knocking brisk sayings . In: Welt am Sonntag . June 6, 2004, p. 84 .
  30. ↑ Another budget for Media Consulta . In: New Business . May 17, 2005.
  31. ↑ Juliane Paperlein: Media Consulta is expanding its international network . In: horizon . July 12, 2007, p. 20 .
  32. ↑ Business register. Bundesanzeiger Verlag, accessed on January 15, 2017 (Charlottenburg District Court, HRB 83891).
  33. ↑ Media Consulta pushes into international markets . In: Handelsblatt . February 10, 2005, p. 17 .
  34. ^ Ingeborg Sichau: Federal President elects Media Consulta . In: horizon . February 9, 2006, p. 4 .
  35. ↑ Lidl starts with a new campaign . In: Medianet . No. 748/06 , January 18, 2006, pp. 4 .
  36. ↑ Gerhard A. Pfeffer: Lidl relies on Media Consulta. In: PR-Journal. March 29, 2012, accessed January 15, 2017 .
  37. ↑ Three German among the largest advertising companies in the world . In: Text intern . May 16, 2008.
  38. ↑ Ingeborg Sichau: Widespread optimism . In: horizon . April 17, 2008, p. 31 .
  39. ↑ Mehrdad Amirkhizi: Changing of the guard at the top . In: horizon . April 26, 2012, p. 6 .
  40. ↑ These are the largest German PR agencies. In: Advertise & Sell. April 14, 2016. Retrieved January 15, 2017 .
  41. ↑ Mehrdad Amirkhizi: Media Consulta gets international budgets . In: horizon . May 10, 2013, p. 6 .
  42. ^ Bärbel Unckrich: Help for the Berlin airport . In: horizon . August 8, 2013, p. 4 .
  43. ↑ Thorsten Metzner: Major airport is looking for good news . In: Der Tagesspiegel . November 28, 2013, p. 15 .
  44. ↑ Articles of Association of Media Consulta International Holding Aktiengesellschaft. In: Business Register. December 18, 2013, accessed January 15, 2017 .
  45. ↑ a b Annual financial statements for the 2015 financial year. (No longer available online.) In: Unternehmensregister. March 7, 2017, formerly in the original ; accessed on March 29, 2017 .  ( Page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.@1@ 2Template: Toter Link / www.unternehmenregister.de  
  46. ^ Official website of Media Consulta. Retrieved January 15, 2017 .
  47. ↑ Media Consulta announces expansion of the network. In: horizon. March 4, 2010, accessed January 15, 2017 .
  48. ↑ Mehrdad Amirkhizi: "We want to be among the top 5 in the world". Interview with Harald Zulauf. In: horizon. April 25, 2012. Retrieved January 15, 2017 .

Coordinates: 52 ° 30 ′ 45.2 ″  N , 13 ° 24 ′ 47.6 ″  E