Digital communication
The digital communication is an ambiguous term. While in communication sciences digital communication is understood as one of two types of communication (according to Paul Watzlawick ), in relation to communication media it is understood as the form that enables communication with the help of digital media , e.g. B. on the Internet. Since digital communication, in contrast to other forms of communication, has some peculiarities and differences, it represents a separate field of research that lies at the interface between computer science and communication science .
Research priorities
In the context of research on digital communication, the following aspects are important focal points:
- Human-machine communication : It deals with the question of the extent to which human communication can be automated and how the interfaces between technology and humans should be optimally designed.
-
Computer-mediated communication : It deals with the interaction that occurs between the communication media and their users.
- Network-based communication : methods by which people communicate over computer networks.
- Communication technology : It deals with the technical design of communication media.
- Business informatics : It deals with the design of digitization in business processes and their economic impact
Analog and digital interpersonal communication
Paul Watzlawick states as a " metacommunicative axiom ":
“Human communication uses digital and analog modalities. Digital communications have complex and varied logical syntax, but inadequate semantics in the field of relationships. Analog communications, on the other hand, have this semantic potential, but lack the syntax required for unambiguous communications. "
This means, for example, that communication by means of a drawn cat embodies purely analog communication. Communicating by means of words, which represent a concept with numbers, embodies digital communication. In the example of the cat, the numbers cat result in a term which then evokes the image of the animal in the minds of the communication participants. The term “cat” has nothing really feline about it, just as the term “airplane” has nothing to do with flying.
Social impact
In the history of mankind , digitization - after the development of language, writing, the telephone and fax technology - has led to a sharp increase in the number of messages exchanged. Social media is an example of this . According to a study by the University of California at Irvine, the acceleration of communication and the resulting constant interruptions lead to a highly fragmented daily work routine and constant work on several projects at the same time, with negative effects on prioritization of tasks and company productivity.
literature
- Rüdiger Grimm, Patrick Delfmann: Digital communication . 2nd Edition. De Gruyter-Oldenbourg Verlag, Berlin 2017. ISBN 978-3-11-049535-5
- Christoph Meinel , Harald Sack: Digital communication. Springer Verlag Berlin 2009, ISBN 978-3-540-92923-9
- Andrew S. Tanenbaum , David Wetherall: Computer Networks . Pearson EducationPrentice-Hall International Edition, 2011/2014, ISBN 978-0-13-066102-9
- Klaus Merten : Introduction to Communication Science. Basics of communication science. 4th edition. Lit-Verlag, Münster 2002. ISBN 3-8258-4536-2
- Nicola Döring: Social Psychology of the Internet. The importance of the internet for communication processes, identities, social relationships and groups. 2nd Edition. Hogrefe Verlag, Göttingen 2003, ISBN 3-8017-1466-7
- Matthias Johannes Bauer, Tim Müßle: Psychology of digital communication . utzverlag, Munich 2020, ISBN 978-3-8316-4836-8 .
Web links
Individual evidence
- ↑ Paul Watzlawick, Janet H. Beavin, Don D. Jackson: Human Communication: Forms, Disorders, Paradoxes . 13th, unchanged edition. Verlag Hans Huber, Bern 2017, ISBN 978-3-456-85745-9 , pp. 70-78 .
- ^ Rüdiger Grimm, Patrick Delfmann: Digital Communication . De Gruyter-Oldenbourg Verlag, Berlin 2017.
- ^ Paul Watzlawick; Janet H. Beavin; Don D. Jackson: Human Communication: Forms, Disorders, Paradoxes. - 12th, unchanged. Ed. - Huber, Bern [u. a.], 2011, p. 78
- ^ Paul Watzlawick, u. a .: Human communication: forms, disorders, paradoxes . 13th, unchanged edition. Verlag Hans Huber, Bern 2017, ISBN 978-3-456-85745-9 , pp. 71 .
- ↑ Thomas Ramge : You have distraction! (No longer available online.) July 2007, formerly in the original ; Retrieved November 27, 2008 . ( Page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.