Jean-Remy from Matt

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Jean-Remy von Matt (born November 2, 1952 in Brussels ) is a German entrepreneur and copywriter with Swiss citizenship . He is co-founder of the Hamburg advertising agency Jung von Matt .

Life

Von Matt completed his training as an advertising clerk in Biel in 1975 and began his career as a junior copywriter at BMZ in Düsseldorf (Baums, Mang, Zimmermann). Before he founded his own advertising agency Jung von Matt together with Holger Jung in 1991 , he had already worked as a copywriter at Ogilvy & Mather , creative director at Eiler & Riemel / BBDO and from 1986 as a managing partner at Springer & Jacoby .

In 2002 Matt was inducted into the Hall of Fame of German Advertising together with Holger Jung . Jean-Remy von Matt has been Professor of Advertising at Wismar University since 2003 . He has been a member of the Art Directors Club Switzerland (ADC) since 2004 . In 2006 he became an honorary member of ADC Germany and in 2007 President of the Outdoor Jury in Cannes.

Building in Brunnenstrasse, which is also the access to the Rosenthaler Platz contains

To mark the 20th anniversary of the fall of the Berlin Wall in November 2009, he had the facade of a building on Brunnenstrasse in Berlin-Mitte marked with an inscription that he had acquired the year before: “This house used to be in another country”.

Trivia

Jean-Remy von Matt was disparaging about blogs in 2005 . He called blogs "the toilet walls of the Internet". This triggered a storm of indignation in the online community . His agency is now also using this medium. In 2007, JvM employees started their own blog about the agency's work and found objects online.

Von Matt had a penthouse apartment built in Berlin-Mitte with a distinctive roof shape ('smoking boob').

Publications

  • Holger Jung, Jean-Remy von Matt: Momentum - The power that advertising needs today. Lardon Verlag, 2004, ISBN 3-89769-031-4
  • Holger Jung, Jean-Remy von Matt: Voices from the aquarium. Short stories. Verlag Hermann Schmidt, Mainz, 2008, ISBN 978-3-87439-756-8 .

Web links

Footnotes

  1. ↑ Helene Aecherli: Jean-Remy von Matt . In: annabelle , September 17, 2009.
  2. ^ Frankfurter Allgemeine Zeitung GmbH: At home with Jean-Remy von Matt: The advertiser's pompous penthouse. August 30, 2017, accessed September 1, 2017 .
  3. ^ Arno Brandlhuber : New gallery building in Brunnenstrasse . In: Der Tagesspiegel , February 7, 2010.
  4. ↑ Mail from JR von Matt on reactions to the “You are Germany” campaign
  5. ↑ JvM press release from May 2007
  6. ↑ FAZ.net August 30, 2017
personal data
SURNAME Matt, Jean-Remy from
BRIEF DESCRIPTION German advertiser
DATE OF BIRTH November 2, 1952
PLACE OF BIRTH Brussels