BBDO

BBDO Germany GmbH
legal form	GmbH
founding	1956
Seat	Dusseldorf , Germany
management	Marianne Heiß (CEO), ; Till Diestel (CCO), ; Erwin Bakker (CFO)
Number of employees	approx. 9000
sales	582 million euros (self-reported)
Branch	Advertising, communication, marketing
Website	bbdo.de
	Status: 2017

BBDO is a global advertising and marketing agency with headquarters in New York and branches in 79 countries. The name of the company is derived from the founders Batten, Barton, Durstine & Osborn . BBDO Worldwide is part of the Omnicom Group, a listed holding company with stakes in global market leaders in marketing and communication. The current CEO of BBDO Worldwide is Andrew Robertson, who has led the agency network since June 2004 as the youngest CEO in the company's history.

In Germany, Marianne Heiss has been Chief Executive Officer (CEO) together with Frank Wolfram, Chief Digital Officer (CDO) BBDO Germany since March 2019 . Till Diestel is the Chief Creative Officer .

history

BBDO emerged from two predecessor companies: the Batten Company founded by George Batten in New York in 1891 and the Barton, Durstine & Osborn (BDO) agency founded in New York in 1919 by Bruce Fairchild Barton, Roy Sarles Durstine and Alex F. Osborn . Both companies merged in 1925 to form the Batten, Barton, Durstine & Osborn Company .

In Germany, BBDO was founded in 1956 by Günther Gahren, Vilim Vasata and Jürgen Scholz under the name TEAM and later renamed BBDO.

In 2017, BBDO Group Germany included BBDO offices in Düsseldorf, Berlin and Hamburg as well as the agency brands Interone, Proximity, Peter Schmidt Group, Ketchum Pleon, Omnicom Media Group, Sellbytel, BBDO Live, Batten & Company and Craftwork, in which to this At the time, according to the company, around 9,000 people were employed.

Customers

The customers of BBDO Group Germany include a. Generali , Bayer , BMW , Bosch , Continental , Daimler , Deutsche Bahn , Dr. Oetker , Firefox , Franziskaner Weissbier , Henkel , Imperial Brands , Johnson & Johnson , LafargeHolcim , LBS , Lidl , Manufactum , Mars , Mercedes-Benz , Migros , Pepsi , Postbank , SAP , smart and Wrigley .

Awards

In 2005, the network was voted "Agency of the Year" by three advertising magazines, Adage, AdWeek and Campaign. All three awards went to the same agency for the first time in the same year. In 2007, BBDO Germany was the most successful German agency at the major advertising festival in Cannes for the first time with seven lions won . The Big Won named BBDO Network of the Year for the twelfth time in 2016. In 2016, BBDO was voted the world's most creative network by the Gunn Report for the eleventh time in a row. The Art Directors Club and the "Manager Magazin" is the German BBDO group Germany's most creative agency of 2013.

The design magazine PAGE named the BBDO Group the most creative German agency in 2016. Best German network in the ranking of the German ADC in 2014, 2015, 2016 and 2017. Top 3 in the 2016 creative rankings of the trade magazines Werben & Sell and Horizont. 2nd place in the long-term creative ranking (2011–2016) by "Advertise & Sell". “Most efficient agency network” at Global Effie 2011, 2014, 2015 and 2017. In 2015, BBDO Group Germany won the first “Creative Effectiveness Lion” for Germany at the Cannes Festivals.

At the HORIZONT Awards, CEO Frank Lotze and CCO Wolfgang Schneider are named Agency Managers of the Year 2016 and named Agency Managers of the Year 2016 by the trade magazine new business.

literature

Vilim Vasata: Jugglers, Gamblers and Designers - Personal Stories from an Amazing Trade , Econ, May 2010, ISBN 3430300479
50 years of BBDO . Verlag brand eins Wissen, 2006, ISBN 3-9810945-0-6 .

Web links

Individual evidence

↑ ^a ^b BBDO increases sales. On: wuv.de from April 18, 2018
↑ BBDO Worldwide announces management change in Germany , PM BBDO February 11, 2019, accessed on February 13, 2019
↑ Our customers | BBDO Group Germany. Retrieved March 25, 2018 .
^ The Gunn Report: BBDO named # 1 Creative Network in the world for the 11th year in a row . In: Campaign Brief Asia . ( campaignbrief.com [accessed December 18, 2017]).
↑ Creative index: BBDO for the first time German "Agency of the Year" - manager magazin . In: manager magazin . ( manager-magazin.de [accessed December 18, 2017]).
↑ BBDO “The German number 1 for PAGE” - Seiler's advertising blog. Retrieved December 18, 2017 (German).
↑ Advertising & Selling: Jung von Matt triumphs in the W&V creative ranking | W&V . ( wuv.de [accessed December 18, 2017]).
↑ Creative ranking: The 4 most important findings from the 2016 award season . In: HORIZONT . ( horizont.net [accessed December 18, 2017]).

[wuv-1] BBDO increases sales. On: wuv.de from April 18, 2018

[2] BBDO Worldwide announces management change in Germany , PM BBDO February 11, 2019, accessed on February 13, 2019

[3] Our customers | BBDO Group Germany. Retrieved March 25, 2018 .

[4] The Gunn Report: BBDO named # 1 Creative Network in the world for the 11th year in a row . In: Campaign Brief Asia . ( campaignbrief.com [accessed December 18, 2017]).

[5] Creative index: BBDO for the first time German "Agency of the Year" - manager magazin . In: manager magazin . ( manager-magazin.de [accessed December 18, 2017]).

[6] BBDO “The German number 1 for PAGE” - Seiler's advertising blog. Retrieved December 18, 2017 (German).

[7] Advertising & Selling: Jung von Matt triumphs in the W&V creative ranking | W&V . ( wuv.de [accessed December 18, 2017]).

[8] Creative ranking: The 4 most important findings from the 2016 award season . In: HORIZONT . ( horizont.net [accessed December 18, 2017]).