annabelle (magazine)

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annabelle
Annabelle-Logo.svg
description Women's magazine
language German
publishing company Tamedia AG ( Switzerland )
Headquarters Zurich
First edition March 1, 1938
Frequency of publication 18 times a year
Sold edition 39,533 (previous year 42,443) copies
( WEMF circulation bulletin 2018)
Widespread edition 39,659 (previous year 42,526) copies
(WEMF circulation bulletin 2018)
Range 0.227 (previous year 0.232) million readers
(WEMF MACH Basic 2018-II)
Editor-in-chief Jacqueline Krause-Blouin
Web link www.annabelle.ch
ZDB 820613-2

Annabelle (spelling since 1982: annabelle ) is a Swiss women's magazine founded in 1938 . This made it the first typical women's magazine in the German-speaking area.

It has been published by Tamedia AG since 1982 . It appears 18 times a year with a WEMF - certified circulation (. PY 42'443) of 39'533 sold or 39'659 (previous year 42'526.) Distributed copies and reached 227,000 (previous year: 232,000.) Reader (WEMF MACH Basic 2018-II).

Annabelle was initially published once a month, from 1962 (with interruptions) every two weeks and from 2016 18 times a year.

The magazine annabelle repeatedly launches political issues, for example the petition “No firearms at home” was created in 2006 . In 2012, the magazine campaigned for a five-year quota of thirty percent women in operational management for companies with at least 200 employees.

history

First headline of Annabelle

Founded Annabelle two makers of five years earlier launched Weltwoche , Karl von Schumacher and Manuel Gasser . It should be a second mainstay of the two publishers.

The first editor-in-chief was Mabel Zuppinger (1897–1978, pseudonym “Claudine”), who headed the magazine for over 20 years from its inception (nominally as editor-in-chief from 1953). She came from Austria and was married to the lawyer Alfons Zuppinger, who owned 8% of the share capital of Weltwoche . She was initially the secretary of the Weltwoche editorial team and then, even after she had become head of Annabelle , she was responsible for the women's website of Weltwoche .

In the years after 1939 the Hungarian émigré Zoltán Kemény drew title pages and fashions for Annabelle and in the 1950s was also listed in the imprint as an advisor to the editorial staff. In 1957 Karl von Schumacher died and the management of the magazine passed to his brother and heir Pierre von Schumacher. In view of the steadily increasing number of advertisement inquiries, he decided to switch from the monthly to a bi-weekly publication. Mabel Zuppinger did not want to go along with this change and left at the end of 1959. After a brief period without a leader, she was replaced in May 1960 by Eva Maria Borer (1905–1987), who was already working for Annabelle , primarily with the advisory section From woman to woman , later also Mirror of Life , who initially reluctantly accepted the office because she saw her talent primarily in writing, but then professionalized the magazine.

Takeover by Bucerius, then Jean Frey

Title head with the "Gazette" attached

In 1963, after the death of Pierre von Schumacher, his widow and heiress Charlotte sold the majority of the publishing house, but not, as expected and requested by the deceased, to Max Frey, the sole owner of Jean Frey AG , but with the greatest discretion to the German publisher of the time Gerd Bucerius , who wanted to expand the magazine to Germany. From 1964 to 1967 there was therefore another editorial office in Munich with the editor-in-chief Ulrich Klever . In April 1966, with Borer's consent, Bucerius appointed Hans Gmür (1927–2004), coming from Weltwoche , as co-editor-in-chief, who took over the actual editor-in-chief from October 1966. In order to avoid the very early editorial deadline for current issues due to the demanding printing, he introduced a "Gazette" stapled on normal newsprint, which remained until the end of 1979.

After three German women's magazines had entered Bucerius' group through another merger, Bucerius lost interest in Annabelle and in mid-1967 sold half of the package to Ringier and Max Frey. He also bought the necessary quota from Manuel Gasser only one month later in preparation for a later majority in silence. In January 1969, half of Charlotte Schumacher's remaining package went to Jean Frey and Ringier. Max Frey was the majority shareholder of the publishing house. Ringier had also tried to get a majority with the help of a package from Manuel Gasser, but found that Max Frey had gotten ahead of it. Borer was still responsible for human relations until the end of 1973, nominally as editor-in-chief, but continued to oversee her advisory section afterwards.

In April 1970, the 26-year-old Walter Bosch (* 1944) took over the chief editor. He directed the magazine increasingly towards a younger and professional readership. After he had put pressure from advertisers and publishers on editorial decisions in the program Kassensturz , he was dismissed in August 1975, whereupon most of the editors quit. From 1975 to 1978 Suzanne Speich (* 1945) was editor-in-chief of a largely renewed editorial team, which increasingly turned to socio-political issues such as resolving deadlines . Eva Maria Borer left the editorial team, and at the end of May 1976, Speich also dismissed Werner Wollenberger , who was notoriously late in delivering his column and who was also the publishing advisor to Jean Frey AG.

Integration of Elle and wife

Title head after integration of Elle and wife

In 1978 Max Frey bought the German-language edition of Elle magazine and merged it with Annabelle in October 1978 to form annabelle / Elle . The editor-in-chief of Elle , Charlotte Peter (* 1924) became editor-in-chief . Speicher and Peter actually wanted to bring the magazine together, but Max Frey and his advisor Werner Wollenberger refused, Wollenberger became co-editor-in-chief and again a columnist. Eva Maria Borer also became a permanent employee of the magazine again with the advisory section Spiegel des Lebens . At the end of February 1980 Peter and Wollenberger resigned after the two had "broken up in a guerrilla war". Until February 1981, Peter was the «consulting editor-in-chief» and until February 1982 the travel department head, Wollenberger was a columnist until his serious illness in May 1980. René Bortolani (* 1946) became editor-in-chief. In 1979 the publisher and printer owner Paul Feissli (Albis-Verlag) sold half of the magazine Frau, founded in 1947, to annabelle / Elle and femina von Conzett & Huber. At the beginning of 1981 it was integrated into the two magazines. Both magazines were delivered to them for three months so that subscribers could choose one or the other. The annabelle / Elle appeared to October 1981, the band "Now with 'woman'", after which it was accounted as the subtitle Elle .

Takeover by Tages-Anzeiger and integration of femina and Orella

Title head after integration of the femina

In September 1981, the publishing house of the bought Tages-Anzeiger the femina , the end of 1981 as part of the "Zurich press trade" the Annabelle Jean Frey and united them in September 1982 annabelle-femina ( annabelle was written from now on small). Editor-in-chief René Bortolani resigned and was temporarily replaced by the former editor-in-chief of the Tages-Anzeiger Walter Stutzer (and Sithara Atasoy, former editor-in-chief of femina , as a member of the editor-in-chief) until March 1983 . Since the Tages-Anzeiger AG had contractually agreed to take over the editorial team when purchasing femina , while the acquisition of Annabelle's publishing rights contained no such obligation, the editorial team was largely changed; six members of the twelve to fifteen- strong Annabelle editorial team were taken on on a voluntary basis. Among others, the former editors-in-chief Eva Maria Borer and Charlotte Peter resigned .

Sybille Dallach was editor-in-chief from March 1983 to the beginning of 1984. From October, however, Sithara Atasoy de facto took over (with the support of Wolfgang Wörnhard) the editor-in-chief from Dallach, who was reported as absent. From January 1984 to October 1984 Werner Ehrensperger was editor-in-chief, Dallach, Atasoy and Wörnhard left. From November 1984 to March 1986 the former Blick and SonntagsBlick editor-in-chief Fridolin Luchsinger was editor-in-chief, from March 1986 to July 1988 Benita Cantieni (who had been deputy editor-in-chief under Bortolani from May 1980 to the end of 1981). In July 1988 Gina Gysin became editor-in-chief. In 1998, the Tages-Anzeiger took over the women's magazine Orella from Vogt-Schild / Habegger and integrated it into annabelle (initially as annabelle Création ). In 1999 femina was dropped in the title header. The next editors-in-chief were Angela Oelckers (1996–1999), Christa Löpfe (1999–2004), Lisa Feldmann (2004–2013) and Silvia Binggeli (2013–2019). The current editor-in-chief has been Jacqueline Krause-Blouin since July 1, 2019 (since 2015 at annabelle as deputy editor-in-chief, who was previously head of the service of Spex - magazine for pop culture).

As of October 1, 2019, the title was sold to Aarauer Zeitschriftenverlag Media.

See also

  • The Swiss rapper Steff la Cheffe dealt with women's magazines in 2010 in her debut album in the song Annabelle satirical.
  • To mark the 70th anniversary of the magazine, a 400-page special edition was published on September 4, 2008 with a review of the eventful history of annabelle .

literature

  • Mariana Christen, Johanna Gisler, Martin Heller (eds.): All of Annabelle. A magazine as a friend. Chronos Verlag / Museum für Gestaltung, Zurich 1992, ISBN 3-905311-00-3 .
  • Melanie Hediger: The image of Swiss women in Swiss magazines. Academic Press Friborg / Paulusverlag, Freiburg 2004, ISBN 3-7278-1505-1 (also licentiate thesis University of Freiburg ).

Web links

Individual evidence

  1. ↑ a b WEMF circulation bulletin 2018 , p. 32 (PDF; 796 kB).
  2. ↑ Helene Aecherli: Firearms - From the Annabelle Petition to the Popular Initiative ( Memento of January 9, 2011 in the Internet Archive ). In: annabelle. December 8, 2010.
  3. ↑ Quota for women. In: annabelle. November 16, 2012 (Dossier).
  4. ↑ visions. Interview with editors-in-chief. Mabel Zuppinger: «To give women something that makes their life richer, happier and happier». In: Christen, Gisler, Heller (ed.): Ganz Annabelle. 1992, p. 19 ff. (Fictional conversation, based on 10 years Annabelle , March 1948, and various editorials 1939-1959).
  5. ^ A b Christian Mensch: «Jean Frey laid the eggs. Ringier turned it into a chicken farm. " In: Weltwoche . No. 2, 2002.
  6. ↑ visions. Interview with editors-in-chief. Walter Bosch: "At that time you were in a phase of new beginnings". In: Christen, Gisler, Heller (ed.): Ganz Annabelle. 1992, p. 103.
  7. ↑ visions. Interview with editors-in-chief. Suzanne Speich: “I don't define journalistic independence in terms of lipstick color”. In: Christen, Gisler, Heller (ed.): Ganz Annabelle. 1992, p. 105.
  8. ↑ visions. Interview with editors-in-chief. René Bortolani: “Throwing off all the classic women's ballast”. In: Christen, Gisler, Heller (ed.): Ganz Annabelle. 1992, p. 166.
  9. ↑ Johanna Gisler, Mariana Christians: Half a century Annabelle: From the institution to the magazine among many. In: Christen, Gisler, Heller (Hrsg): Ganz Annabelle. 1992, p. 8 ff.
  10. ^ Merger of "Annabelle" and "Femina". Tages-Anzeiger AG merges what has been acquired. In: Neue Zürcher Zeitung . June 2, 1982, p. 32.
  11. ↑ Melanie Hediger: The image of the Swiss woman in Swiss magazines. Academic Press Friborg / Paulusverlag, Freiburg 2004, ISBN 3-7278-1505-1 , p. 61 f. (also licentiate thesis at the University of Freiburg ).
  12. ↑ Chronicle 1996–1999 ( Memento of April 5, 2016 in the Internet Archive ). Tamedia .