Ogilvy & Mather
| Ogilvy & Mather Worldwide
|
|
|---|---|
 |
|
| legal form | Inc. |
| founding | 1948 |
| Seat |
New York City , United States
|
| management | Rochelle B. Lazarus (Chairman), Miles Young ( CEO ) |
| Number of employees | 16,000 |
| sales | US $ 1.75 billion |
| Branch | advertising |
| Website | www.ogilvy.com |
Ogilvy & Mather is an international advertising agency with almost 500 agencies in 171 cities and 125 countries worldwide. In its own definition, the Ogilvy Group sees itself as “a 360 ° complete service agency that is concerned with communication results”.
The agency was founded in New York in 1948 by copywriter David Ogilvy under the name Hewitt, Ogilvy, Benson & Mather. The agency grew over the next few years, and from 1965 also internationally. In 1966, Ogilvy & Mather was one of the first advertising agencies to go public. Since 1989 Ogilvy & Mather, like the entire Ogilvy Group, has been part of the WPP Group agency network (based in London). In the creative rankings of the German trade press, Ogilvy is regularly among the top five.
In Germany, the agency group looks after a total of over 200 customers with more than 330 individual budgets. The German headquarters are in Frankfurt am Main on Darmstädter Landstrasse . There are branches in Düsseldorf and Berlin .
In Austria, the Ogilvy Austria Group looks after over 30 customers at its headquarters in Vienna .
Campaigns
Germany:
- American Express : Long live dreams
- Deutsche Bahn : Deutsche Bahn makes you mobile.
- Dresdner Bank : That's not normal for a bank.
- Dove : No models, but tight curves
- You can : Who is Paul?
- IBM : TV spots with "blue bars"
- Schwäbisch Hall : The home savings fox
- Foundation FOR LIFE: "Waiting campaign" poster advertising
Austria:
- BP : Stock up on music at BP
- Castrol : Efficiency in Motion
- Ford : The money is in the street
- Kitzbühel Alps: Where winter is at its most beautiful
- Austrian Red Cross : For the love of people
- Raiffeisen : Hermann Maier private
- Volvo : There's more to life than a Volvo
- Hofer KG : Hofer Prize Rap
Ogilvy group
Germany:
- Ogilvy & Mather Advertising Frankfurt
- Ogilvy & Mather Advertising Düsseldorf
- Ogilvy & Mather Advertising Berlin
- OgilvyOne
- Ogilvy Public Relations
- Hogarth & Ogilvy Frankfurt
Austria:
- Ogilvy & Mather Vienna
- Ogilvy Corporate & Public Relations Vienna
- ArmstrongOgilvy Business Events Vienna
- Ogilvy Brand Consulting Vienna
- OgilvyInteractive Vienna
- OgilvyOne Vienna
- Mindshare Vienna
literature
- David Ogilvy: Confessions from an advertising man . Econ Verlag, Munich 2000, ISBN 3-430-17275-6 .
- David Ogilvy: Ogilvy on advertising . Econ Verlag, Düsseldorf et al. 1984, ISBN 3-430-17272-1 .
Web links
Individual evidence
- ↑ company profile at biz.yahoo.com, accessed on June 10, 2014.
- ↑ a b Company profile ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. at www.insideview.com, accessed June 10, 2014.
- ^ Solveig Lena Hansen and Silke Schicktanz: The Crisis of Organ Donation. Claim, analysis and criticism of current educational efforts in the context of post-mortem organ donation in Germany. In: Andrea M. Esser, Antje Kahl, Daniel Kersting, Christoph GW Schäfer and Tina Weber (eds.): Social science treatises of the Görres Society . tape 30 . Duncker & Humblot, 2018, ISBN 978-3-428-14928-5 , ISSN 0935-4999 , pp. 120 , doi : 10.3790 / 978-3-428-54928-3 .
- ↑ https://www.derstandard.at/story/2000105460691/hofer-goes-hip-hop-diskonter-startet-kampagne-mit-rap-video
