Mindshare
| Mindshare | |
|---|---|
| legal form | Corporation |
| founding | 1997 |
| Seat | New York City , London |
| management | Nick Emery (CEO) |
| Number of employees | approx. 6,000 |
| Branch | Marketing , communication , advertising , |
| Website | www.mindshareworld.com |
Mindshare is a global media and marketing agency founded in 1997 with headquarters in New York and London . The company employs a total of around 6,000 people and is represented with 115 offices in 82 countries. The most important corporate division is digital services. The agency is a wholly owned subsidiary of the British WPP Group and part of the sub-holding GroupM . The regional headquarters for the DACH region is located in Frankfurt am Main on Darmstädter Landstrasse .
Companies
Mindshare is the world's second largest media agency brand with billings of US $ 29.2 billion (overall billings according to RECMA). Customers include Unilever (since 1990), Ford Motor Company (since 1997), 1 & 1 (since 2006), Sky Deutschland (since 2011) and Deutsche Telekom (since 2018).
A total of 294 employees work at the Frankfurt and Düsseldorf locations. Mindshare Austria is based in Vienna and employs 88 people, with a total turnover of 291 million euros in 2018. The CEO is Ursula Arnold. Mindshare Switzerland employs 24 people at its Zurich location with 117 million euros in overall billings. The CEO is Xavier Reynaud.
activities
The company's areas of activity are
- Planning of digital and analog media
- Services such as search engine marketing , search engine optimization , CpX display advertising ( cost per click , cost per lead , cost per action ), mobile marketing and social media
- Modeling , advertising effectiveness research as well as communication planning and research
- Implementation, purchase and optimization of internet advertising , television advertising , radio advertising , print advertisements and purchasing units for TV, outdoor advertising , ambient media
- Market analysis and media research
history
In 1997 the agency was created as a start-up from the merger of the media departments of Ogilvy & Mather and JWT . The company initially had 60 employees. Early customers included IBM , Unilever, and the Ford Motor Company . A year later branches were opened in Austria and Switzerland. With the acquisition of Lufthansa , Nike and Allianz , the year 2000 became one of the fastest growing periods for the young company. In 2008 a restructuring took place.
Awards
Mindshare Germany has received numerous awards, including the German Media Prize 2010, 2013 and 2014, the Bronze Media Lion at the Cannes Lions International Festival of Creativity 2013, the Global Effie 2010 and 2013 and the Eurobest 2013.
Web links
Individual evidence
- ↑ a b c Mindshare - About us , mindshare.de, accessed on May 25, 2014
- ↑ Xavier Reynaud becomes new CEO of Mindshare Switzerland , mindshareworld.com, accessed March 27, 2016