German Media Prize

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The German Media Prize is a prize from the German advertising and communications industry . The prize is particularly intended to promote creative media planning and to make successful campaign examples known to a specialist audience.

The price

The award was first presented in 1999 by the trade journal media & marketing (founded in 1996), which was renamed w & v media in 2009 and merged with Werben & Sell in 2010 . The submitted campaigns are awarded by a jury made up of representatives from agencies , marketers and advertisers . The categories and number of prizes have varied several times over the past few years. The trophy, a colorful acrylic ball, was designed by the sculptor and artist Karl-Heinz Einberger.

As part of the event, which took place in the Old Town Hall in Munich until 2017 and switched to the Münchner Kammerspiele in 2018 , the "Media Personality of the Year" is also honored every year. In 2000 the “Media Youngsters” competition was also established.

Christian Ude was the longstanding patron of the event . The German Media Prize is moderated by Wolfram Kons .

Award winners

German Media Prize 1999

German Media Prize 2000

  • Best media strategy:
  • Media Youngsters:
  • Media Personality of the Year: Hartmut E. Reuff (Media Director Procter & Gamble )

German Media Prize 2001

  • Best media strategy:
  • Media Youngsters:
    • 1st place: Gregor Hiller and Morten Malmbak from HMS
    • 2nd place:
    • 3rd place: Zenithmedia
  • Media personality of the year: Heinrich Pöhlein ( Bayerischer Rundfunk )

German Media Prize 2002

  • Best media strategy:
  • Media innovation of the year
    • 1st place: Zenithmedia for HypoVereinsbank with the "TV Movie Blitzmarker" campaign
  • Media Youngsters:
    • 1st place:
    • 2nd place:
    • 3rd place: Normann Bretz and Clemens Streit from HMS
  • Media Personality of the Year: Christian F. Cuntz ( Omnicom -Media Group)

German Media Prize 2003

  • Best media strategy:
  • Media Youngsters:
    • 1st place:
    • 2nd place:
    • 3rd place:
  • Media personality of the year: Anke Schäferkordt (Managing Director VOX )

German Media Prize 2004

  • Best media strategy:
  • Best media idea:
    • 3rd place: Zenithmedia for Toyota with the "Avensis" campaign
  • Media Youngsters:
    • 1st place:
    • 2nd place:
    • 3rd place:
  • Media Personality of the Year: Paul Vogler (CEO Mindshare )

German Media Prize 2005

  • Best media strategy:
  • Best media idea:
  • Media Youngsters:
    • 1st place:
    • 2nd place:
    • 3rd place:
  • Media Personality of the Year: Margret Buhse (Head of Corporate Communications, Beiersdorf AG )

German Media Prize 2006

  • Best media strategy: Zenithmedia for Toyota with the campaign "Aygo - small car with a big impact"
  • Best media idea:
  • Media Youngsters:
    • 1st place: Susanne Hammer and Jan Steinhagen from Magic Moments
    • 2nd place: Judith Hahn and Christine Feulner from Initiative Media
    • 3rd place: Eva Apfelthaler and Sandra Ulbrich from Mindshare
  • Media personality of the year: Michael Walter (Advertising Manager Gruner + Jahr )

German Media Prize 2007

  • Best media strategy:
    • 1st place: Starcom Next for Levi Strauss Germany with the campaign "Levi's Moonbathing: What did you do last night?"
    • 2nd place: OMD Germany for Robert Bosch with the campaign "Robert Bosch in World Cup fever"
    • 3rd place: Mindshare for Ax Click Bodyspray with the "Flirt Attack" campaign
  • Best media idea:
    • 1st place: Mindshare for Deutsche BP with the campaign "Double cover for ship and issue"
    • 2nd place: Mediaplus for FriendScout24 with the campaign "Finally for two"
    • 3rd place: Zenithmedia for Puma with the "Atmosphere TV" campaign
  • OMG Award from the organization of media agencies in the GWA: Google
  • Media Youngsters:
    • 1st place: Lilian Sandrock and Viktoria Hoffmann from Vizeum
    • 2nd place: Mareike Papez and Carla Pigalotta from Zenithmedia
    • 3rd place: Isabel Dickenscheid and Patricia Landers from HMS
  • Media personality of the year: Hans-Jürgen Grabias (Marketing Manager Krombacher Brewery )

German Media Prize 2008

  • Best media strategy:
    • 1st place: Mindshare for Nike
    • 2nd place: Beyond Interactive for Volkswagen with the "Horst Schlämmer" campaign
    • 3rd place: Zenithmedia for Toyota Germany with the "Augen auf Auris"
  • Best media idea:
    • 1st place: Crossmedia and home for Hornbach with the campaign “Get it ready. Before it gets you down. "
    • 2nd place: Euro RSCG for Reckitt Benckiser with a campaign for "Clearasil Ultra"
    • 3rd place: Carat for Google Germany with the campaign "Google Maps U-Bahn-Periskop"
  • Media Youngsters:
    • 1st place: Tanja Punnanchira and Arvid Boström from MediaCom
    • 2nd place: Eva Sauerwald and Leif Giesenbauer from GFMO OMD
    • 3rd place: Birgit Hager and Katrin Jäger from Zenithmedia
  • Media Personality of the Year: Thomas Koch (Crossmedia)

German Media Prize 2009

  • Best media strategy:
    • 1st place: Mediaplus, Plan.Net and MAB-Media Audience Consulting for BMW with the "Compressed Intensity" campaign
    • 2nd place: Zenithmedia for Toyota with the campaign "John's Apartment - iQ"
    • 3rd place: OMD Germany for Casio Europe with the "G-Shock endurance test" campaign
  • Best media idea across the board: Media Consulta for the Federal Press Office
  • Special TV price: Mediaplus and Serviceplan for Expedia.de
  • Special price online: Beyond Interaction for Ikea
  • Radio special award: Antenne Bayern for Audi
  • Special print award: MediaCom for Volkswagen
  • Special price for outdoor advertising: Mediaplus for Überkinger
  • Special price ambient: Euro RSCG for Cillit Bang
  • Special award cinema: Grabarz & Partner for Stern.de
  • Media tools:
  • Media Youngsters:
    • 1st place: Luise Laubenheimer and Tina Espelage from Initiative Media
    • 2nd place: Janika Pickartz and Bernadette Schmitz from Vizeum
    • 3rd place: Philipp Timm and Andreas Tacken for Mediaedge: cia
  • Media personality of the year: Martin Krapf (Managing Director IP Germany )

German Media Prize 2010

  • Best media strategy:
    • 1st place: Mindshare for Telefónica O2 with the campaign "So that you don't think about the phone when you call"
    • 2nd place: ACT Europe for Opel with the "Insignia Project" campaign
    • 3rd place: OMD Germany for Vodafone D2 with the campaign "DSL, simply ... fast"
  • Best media idea TV: Mediaplus and Plan.Net for Carglass with the campaign "Beware of falling rocks "
  • Best media idea print: Universal McCann for InBev Germany with the "Beck's Gold" campaign
  • Best media idea online: Pilot Entertainment for Otto with the “Bunte life” campaign
  • Best media idea for radio: Mediaplus for ZDF with the campaign " Great moments of the Germans"
  • Best media idea below the line: Mediaplus for Amnesty with the campaign "60 years of human rights"
  • Best media idea for outdoor advertising: Optimedia for Nestlé with the “Beneful” campaign
  • Media Youngsters:
    • 1st place: Christine Vonhof and Daniel Nimmerrichter from Media Consult
    • 2nd place: Eva Christ and Nicole Barna from MPG
    • 3rd place: Sophie Tarra and Stephan Bauer from Mediacom
  • Media personality of the year: Florian Haller (Managing Director Serviceplan )

German Media Prize 2011

  • Best media strategy:
    • 1st place: Mediaplus for Lego with the campaign "Better to play than watch TV"
    • 2nd place: Carat and Heye & Partner for Johnson & Johnson with the "Bebe-WG" campaign
    • 3rd place: Mindshare for Nike with the "360 Degrees" campaign
  • Best media idea TV: Serviceplan for Uhu with the campaign "Stickiest commercial in the world"
  • Best media idea online / mobile / social media: Zenithmedia for Puma with the “Hardchorus Song Contest” campaign
  • Best media idea radio: no award
  • Best media idea in print: MEC for Chanel with the campaign "A touch of luxury"
  • Best media idea for outdoor advertising: Mindshare for Telefónica O2 with the campaign "The pillar with the rotation"
  • Best media idea Ambient: Mediaplus and Plan.Net for Lego with the "3D Lego" campaign
  • Best media idea cinema: Mediaplus and service plan for BMW with the "BMW Blitz-Film" campaign
  • Best media tools: no award
  • Media Youngsters:
    • 1st place: Bastian Raschke and Felix Kleipoedszus from Initiative Media
    • 2nd place: Hanne Pfeiffer and Felix Krapp from Mindshare
    • 3rd place: Denise Rubino and Katrin Becker from Zed digital
  • Media personality of the year: Mathias Döpfner (Board Member of Axel Springer )

German Media Prize 2012

  • Best media strategy: Mindshare for Ax Excite with the campaign "Tempt angels"
  • Best media idea TV: Carat for Ergo Direkt with the campaign "But the idea is good: straight to the program"
  • Best media idea online / mobile / social media: Mediaplus for Lego with the campaign "Lego: Builders of Infinity"
  • Best media idea radio: Initiative Media for Stada with the campaign "Cough attack"
  • Best media idea print: MEC for Mercedes-Benz with the campaign “Sun on. Sun out "
  • Best media idea for outdoor advertising: Mediaplus for Fitness First with the "Simply lose weight" campaign
  • Best media idea Ambient: JWT Germany for Schirm & Co with the "Rainvertising" campaign
  • Best media idea cinema: Mediaplus for BMW with the "Head-Up-Display" campaign
  • Best media tools: no award
  • Media Youngsters:
    • 1st place: Amrei Rösch and Pia Schellig from Carat
    • 2nd place: Nike Reiber and Florian Holub from Crossmedia
    • 3rd place: Franziska Härtel from OMG Outdoor and Christoph Heymel from OMG Fuse
  • Media personality of the year: Florian Weischer (Managing Director of WerbeWeischer )

German Media Prize 2013

  • Best media strategy:
    • Mindshare for Nike with the "My Time Is Now" campaign
    • Mediaplus for the Federal Employment Agency with the campaign "I'm good 2012"
  • Best media idea TV: Zenithmedia for Toyota with the “Yaris Goes Shazam” campaign
  • Best media idea online / social media: Mediacom for Deutsche Telekom with the "Entertain Remote Control" campaign
  • Best media idea for radio: Mediaplus for AOK Bayern with the campaign "The first hearing test live on the radio"
  • Best media idea in print: Mediacom for Volkswagen with the “Beetle meets New Max” campaign
  • Best media idea for outdoor advertising: OMD Germany for the PlayStation with the campaign "Uncharted 3 - Nathan Drake conquers the city"
  • Best media idea Ambient: Mediaplus for Mini Germany with the campaign “Mini. Not normal "
  • Best mobile media idea: OMD Germany and EOL Intermedia for Vodafone with the “BufferBusters” campaign
  • Best media idea cinema: no award
  • Media Youngsters:
    • 1st place: Viktoria Lipps and Maria Polnjakov from MEC
    • 2nd place: Luisa Keuler and Julia Weiß from Starcom
    • 3rd place: Gesa Ahrens and Helena Gérard from Initiative Media
  • Media personality of the year: Udo Müller (co-founder and board member, Ströer Media )

German Media Prize 2014

  • Best media strategy: MediaCom for Coca-Cola with the campaign "Drink a Coke with"
  • Best media idea TV: Mindshare for Sky Germany with the campaign "Sky shows pay-TV football in the free-TV advertising block"
  • Best media idea online: Crossmedia for the SPD with the campaign "Digital election campaigns every second"
  • Best media idea radio: no award
  • Best media idea in print: MEC for Daimler with the campaign "The statement you can touch"
  • Best media idea for advertising in public spaces: Mediaplus for the Alpamare adventure pool with "creative taxi advertising"
  • Best mobile media idea: MediaCom for Coca-Cola with the campaign "Taste: One, Sugar: Zero"
  • Best media idea brand experience / event: PHD Germany for Bridgestone with the "Ultimate Experience" campaign
  • Best media idea cinema: no award
  • Media Youngsters:
    • 1st place: Sarah Lösch and Pascal-Ramon Mansmann from Havas Media
    • 2nd place: Kathrin Köpke and Julia Jahncke from GFMO OMD
    • 3rd place: Sarah Busch and Carina Höller from Performics
  • Media Personality of the Year: Brian Sullivan (CEO Sky Germany )

German Media Prize 2015

  • Best media strategy: Carat for Adidas with the campaign "The #adidas real-time #worldcup"
  • Best media idea TV: Mediacom for Volkswagen with the campaign "Volkswagen Fan-Gang"
  • Best media idea online: Fuel @ VivaKi for Daimler with the campaign "Congratulations - that could be your new one"
  • Best media idea radio: Mediaplus for Parship : with the campaign "No fake profiles"
  • Best media idea in print: Mediaplus for Geers Hörakustik with the campaign "First hearing test in print"
  • Best media idea Advertising in public space: Mediaplus for Foundation for Life with the “Life Time Clock” campaign
  • Best mobile media idea: Mediacom for Seat Germany with the "Search, Scan and Drive" campaign
  • Best media idea brand experience / event: Fuel @ VivaKi for Daimler with the "Audiobook Adventure" campaign
  • Media Youngsters: Katrin Abel and Marie Christine Königs from Optimedia
  • Media personality of the year: Erich , Regine , Alexander and Konstantin Sixt ( Sixt family )

German Media Prize 2016

  • Best media strategy: Redblue Marketing for Media-Markt with the campaign "The big Easter bunny lawn"
  • Best media idea TV: IP Germany for Bahlsen with the campaign "Daily spots - Fresh from the jungle "
  • Best media idea online: MEC , MEC #Red for Vodafone with the campaign “I'll show you the world”
  • Best media idea radio:
  • Best media idea print: Mediacom, Kinetic, DDB Group for Deutsche Telekom with the campaign "Magenta T - A Bridge for Europe"
  • Best media idea for advertising in public spaces: Forward One Germany for Telefónica with the “O2 Gaming Ampel” campaign
  • Best mobile media idea: Mediaplus, Plan.net Media, Plan.net Campaign for AOK with the "Heads Up" campaign
  • Best media idea for brand experience / event: Mediaplus, Serviceplan Campaign 1 for Gibson Guitar with the “Song Coupon” campaign
  • Best media idea for content marketing: Mediaplus, Serviceplan International for BMW with the "#BMWstories" campaign
  • Media Youngsters: Stephanie Boll and Laura Zeides from Starcom
  • Media Personality of the Year: Christof Baron (Chairman / Joint CEO EMEA Mindshare )

German Media Prize 2017

  • Best media strategy: L'Équipe L'Oréal for the "Perfect Match Influencer Campaign"
  • Best media idea TV: Forward Media for Telefónica with the "TV Person Placement" campaign
  • Best media idea online: Mediaplus for ZDF with the “Playbutton Integration” campaign
  • Best media idea radio: no award
  • Best media idea print: Mediaplus, service plan for Stylight with the campaign "The Fashion Mag Hijack"
  • Best media idea for advertising in public spaces: BBS advertising agency for metronom railway company
  • Best mobile media idea: OMD Munich for McDonald’s , Germany with the "Synergetic GPS Use" campaign
  • Best media idea brand experience / event: MediaCom for Telekom Deutschland with the "Street Gigs 360 °" campaign
  • Best media idea for content marketing: Gruner + Jahr eMS for the Deutsche Telekom mobile game “Sea Hero Quest” with the “Playing against forgetting” campaign
  • Best media idea for the cinema: Mediaplus, service plan for WMF Group with the campaign "Die cut cinema screen"
  • Media Youngsters: Carolin Guder and Johanna Stütz from Dentsu Aegis Network
  • Media personalities of the year: Tina Beuchler (Chairwoman of the OWM and Digital & Media Director at Nestlé Germany) and Uwe Storch (Deputy Chairman of the OWM and Head of Media Ferrero Germany)

German Media Prize 2018

  • Best media strategy:
    • national: Fuel @ Publicis Media for Daimler-Benz with the "Grow up - Drive Mercedes-Benz" campaign
    • regional: Vizeum Germany for H&M with the Hamburg Live City Takeover
  • Best media idea for moving images: SevenOne AdFactory with the " Circus HalliGalli Live Spots"
  • Best media idea digital: Crossmedia for the Federal Ministry of Defense with the YouTube series " The Recruits "
  • Best media idea audio: Mediaplus for Deichmann with the campaign "Song-Targeting with Ellie Goulding"
  • Best media idea for advertising in public spaces: Mediaplus for Mini Germany with the “The Tracking Picnic Bench” campaign
  • Best media idea for content marketing: Mediaplus for CulturBooks Verlag with the “Heaven's Gate” campaign
  • Best media idea for non-profit media: Ogilvy for The European Antibullying Network / The Smile of the Child with the "Escalating GIFs" campaign
  • Best agency of the year: Crossmedia
  • Media Youngsters:
    • First place: Leandra Streuer and Laura Rehders from Mindshare Hamburg
    • Second place: Alisa Ryjkina and Lars Weigel from Wavemaker
    • Third place: Katharina Günther and Christina Kalff from Forward Media
  • Media personality of the year: Julia Jäkel (CEO of Gruner + Jahr )

German Media Prize 2019

  • Media ideas of the year:
    • Audio: Havas Media for The Lorenz Bahlsen Snack-World
    • Advertising in public space: Weischer.Media for United Nations
    • Digital: Mediaplus for International Society for Human Rights
    • Content marketing: Havas Media (Arena) for Deka Bank
    • Brand experience / event: Mindshare for Lufthansa
    • Non-Profit Media: Ogilvy for Show Your Face! For a cosmopolitan Germany
  • Media strategies of the year:
    • Regional: Mindshare for Beam Suntory Germany
    • National: Mediaplus for Hornbach
  • Media Personality of the Year:
    • Susanne Kunz from Procter & Gambler

Web links

Individual evidence

  1. ↑ How the German Media Prize is created - cocodibu . In: cocodibu . February 1, 2018 ( cocodibu.de [accessed February 2, 2018]).