Dentsu Aegis Network

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Dentsu Aegis Network Ltd.

logo
legal form Private Limited Company
founding 2013 (Dentsu Aegis Network), 1989 (Aegis), 1968 (Centrale d'achats radio, affichage, télévision / Carat)
Seat London United Kingdom
management Tim Andree ( CEO )
Number of employees 38,000 (2017)
Branch communication
Website dentsuaegisnetwork.com
Status: 2016

Dentsu Aegis Network is an agency group for communication and media consulting. As part of the Dentsu Holding, founded in Japan in 1901 , Dentsu Aegis Network operates worldwide with the brands Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum. They also include the brands Amplifi, Data2Decisions, Mitchell Communications, psLive and 360i, which are present in several markets. Dentsu Aegis Network employs more than 47,000 people in 145 countries worldwide. The company's headquarters are in London.

history

The nucleus of the Aegis Group was the communication agency Centrale d'achats radio, affichage, télévision (Carat) founded in 1966 by Gilbert Gross in Paris . In 1979 the advertising agency WCRS was founded, which in 1984 bought Carat and went public. In 1990 the group was named Aegis Media Group. In 1994 the location changed: the company moved from Paris to London . In March 2013, the acquisition of Aegis Media by the Japanese media holding company Dentsu was completed. With this merger, the globally active Dentsu Aegis Network was created. In Germany, the network was at times the market leader and is currently still represented in Frankfurt am Main, Hamburg, Düsseldorf, Augsburg, Berlin and Munich with a team of around 1,500 employees.

structure

The Dentsu Aegis Network in Germany includes:

  • Amplifi: Central media investment division of the Dentsu Aegis Network
  • Amnet: Digital targeting platform and partner for programmatic media buying within the Dentsu Aegis Network
  • Carat: strategic communication consulting, media planning and purchasing
  • iProspect: agency for performance marketing
  • dentsu-X: Integrated communication strategies, media advice and data management
  • Gyro: Agency for business-to-business communication
  • dwa: B2B media and marketing consulting
  • Isobar: full service agency
  • MKTG: Agency for communication services
  • MWO: Media and PR agency for the pharmaceutical market
  • Posterscope: Special agency for out-of-home media
  • Resolutions: Research subsidiary of the Dentsu Aegis Network
  • The Story Lab: Agency for content solutions
  • Vice: media agency
  • Namics: full-service digital agency
  • Videobeat: Video Marketing

Awards (selection)

  • 2019: Helga Stödter Prize: Mixed Leadership
  • 2017: Client Award, advertising in public space, winner: Ferrero - "Your face on kinder chocolate"
  • 2017: Plaka Diva, Best Media Strategy, Winner: Ferrero - "Your face on kinder Chocolate"
  • 2017: German Media Prize, Media Youngsters Awards, Gold, “Reckitt Benckiser”
  • 2016: Show YourApp Award, IQ Mobile, “IKEA - Best Location-based App DACH”
  • 2016: Plaka Diva, Media Strategy, Silver, “Ferrero: Your Nutella 2015”
  • 2016: Plaka Diva, Media Strategy, Bronze, “adidas: #BeTheDifference”
  • 2016: Plaka Diva, Best Use of Innovation, Bronze, “Microsoft: Windows10”
  • 2016: Client Award, Out of Home, Winner, “adidas: #BeTheDifference”
  • 2016: Client Award, Social Media, Winner, “Eckes Granini: Die Limo”
  • 2016: Client Award, TV, Winner, "Opel: Umparken im Kopf"
  • 2016: EFFIE Award, bronze, "Opel: Annoy the upper class"
  • 2015: German Mediapreis, Media strategy of the year, Gold, “The #adidas real-time #worldcup”

Web links

Individual evidence

  1. ^ Dentsu Aegis Network News , accessed April 2, 2015
  2. ^ History of Firsts. Archived from the original on April 28, 2010 ; Retrieved on April 5, 2014 (English, The History of the Aegis Group).
  3. ↑ Media agencies: HMS & Carat regains market leadership . In: HORIZONT . ( horizont.net [accessed May 17, 2017]).
  4. ↑ Mediacom, OMD, MEC & Co: These are the largest media agencies in Germany . In: HORIZONT . ( horizont.net [accessed May 17, 2017]).
  5. ↑ Media agencies: Dentsu Aegis gives up headquarters in Wiesbaden and moves to Frankfurt . In: HORIZONT . ( horizont.net [accessed May 17, 2017]).
  6. ↑ [1] (wuv.de) May 16, 2017
  7. ↑ [2] (wuv.de) March 29, 2017
  8. ↑ Media Youngsters Award (wuv.de) February 21, 2017
  9. ↑ Show Your App Award (openpr.de) February 24, 2016
  10. ↑ a b c Plaka Diva (horizont.net) April 20, 2016
  11. ↑ a b c Client Award (wuv.de) May 3, 2016
  12. ↑ EFFIE (GWA.de) November 4, 2016
  13. ↑ Best media strategy for the campaign The adidas real-time worldcup (wuv.de) February 25, 2015