Havas

Havas SA
legal form	Société Anonyme
founding	1835
Seat	Puteaux , France
management	Yannick Bolloré ( CEO )
Number of employees	20,000
sales	2.2 billion euros
Branch	advertising
Website	www.havasgroup.com
	As of December 31, 2018

The Havas Group is one of the largest global agency networks with more than 20,000 employees in over 100 countries. The Havas Group is based in Puteaux in France.

The Havas Group is led by Chairman and CEO Yannick Bolloré .

Company history

Havas emerged from the first French news agency founded in 1835 by Charles-Louis Havas . After his death (1858) continued by his son Auguste Havas (1813-1889), it was converted into a stock corporation in 1879. During the First World War she had a semi-official status.

Havas was bought by Vivendi in 1998 and renamed Vivendi Universal Publishing . The company, which today bears the name Havas, was originally a subsidiary of the old Havas, namely Havas Advertising, which specializes in the communications industry and acquired the naming rights in 2002. It is a holding company based in Puteaux near Paris. In 2004 the group was finally bought by the businessman Vincent Bolloré and has been part of the Bolloré Group ever since .

Havas is now the second largest advertising group in France and fifth in the world. The largest main competitors worldwide include Omnicom , WPP , IPG and Publicis as well as Dentsū . The company was listed on the Euronext Stock Exchange and was delisted in December 2017 .

Havas Group

The globally active Havas Group consists of three core service pillars:

The Creative Network with around 10,000 employees worldwide and a range of services from creation, strategy, PR, performance marketing, design and UX.
The media network with more than 8,000 employees worldwide and focuses on programmatic buying, mobile (Mobext) and social media (socialyse).
The Healthcare Network with approx. 4,000 employees worldwide and special services in healthcare and wellness communication.

In autumn 2018, an exclusive partnership between Havas Media Group and the social management platform Sprinklr was announced.

Havas Germany

The Havas Group in Germany is divided into the Havas Creative Group (also: Havas Germany with headquarters in Düsseldorf and further branches in Munich and Hamburg, as well as Havas Media with headquarters in Frankfurt. Havas Life (Healthcare) is also located in Düsseldorf The Havas Creative Group offers the entire marketing mix of creation, social media, classic communication, CRM, digital, PR, ambient, moving images (Studio 6) and other advertising disciplines, together with the Vivendi subsidiaries Universal Music , StudioCanal and Gameloft belonging to the network the advertainment model (advertising + entertainment) is carried into the advertising industry.

At the beginning of 2018 it was announced that Havas had taken over the communications and strategy consultancy Deekeling Arndt Advisors (DAA) with around seventy employees in Düsseldorf, Frankfurt and Berlin.

“Meaningful Brands” study

The Meaningful Brands study by the Havas Group is, according to its own statement, the first analysis worldwide that combines the personal / individual well-being of consumers with the strength of a brand on a commercial level and its social commitment. 1,500 brands and more than 300,000 consumers in 33 countries were examined and surveyed. The study records the impact of brands on the well-being of consumers based on twelve different areas, such as health, friends, relationships and financial situation. The study aims to show what consumers expect from companies and where the future opportunities lie.

Figurative meaning

The saying, known in Switzerland, red kän Havas or verballhornt red kän Habasch in the sense of “don't tell nonsense” or noun Habasch “fool, booby” goes back to the former French news agency Havas. It was created among the soldiers of the First World War, as the reports from the semi-official news agency were often embellished and therefore often questioned.

literature

Mark Tungate: Adland: A Global History of Advertising, p. 179 f .: Havas: Child of the information age ( Online )

Web links

Official website (English, French)
German website (German)
Havas Group website
Early documents and newspaper articles on Havas in the 20th century press kit of the ZBW - Leibniz Information Center for Economics .

Individual evidence

↑ Havas Group: Leadership , accessed June 22, 2019
↑ Havas Group: Key figures , accessed on June 22, 2019
↑ 1975 called Havas Conseil SA to Eurocom; In 1991 Eurocom took over the French advertising agency RSCG and later formed the Euro RSCG; In 1996 Eurocom SA was renamed Havas Advertising SA
↑ Euronext: Company Profile , accessed June 22, 2019
↑ Havas Creative , BETC , Arnold and others.
↑ Havas Media , Arena Media and others.
↑ Havas Health & You .
↑ We are kids of Havas - Havas Corporate . In: Havas Corporate . ( havasgroup.com [accessed October 12, 2018]).
↑ Sprinklr.
↑ Havas Media partners with social management platform Sprinklr . October 8, 2018 ( havasmedia.com [accessed October 12, 2018]).
^ Havas Creative Group.
↑ Havas Media.
↑ Havas Life.
^ Deekeling Arndt Advisors.
↑ Consulting firms: Havas takes over Deekeling Arndt Advisors . In: https://www.horizont.net . ( horizont.net [accessed October 12, 2018]).
^ Meaningful Brands Study.
^ "Meaningful Brands" study.
↑ Cf. Schweizerisches Idiotikon , Volume XV, column 1560, comment on the article Wolf ( digitized version ), where from Hanns Bächtold's Die Schweizerische Soldatenssprache 1914/18, Basel 1922, the phrase Wolff and Havas for “improbable news” is quoted.
↑ Christoph Landolt : Verzell kän Hawass (Habasch). In: Wortgeschichten from March 23, 2016. Edited by the editorial staff of the Schweizerischen Idiotikons.
↑ The Dictionary of Idioms. 2013
^ W. Heim: Newer newspaper fables. In: Schweizer Volkskunde, Vol. 44 (1954), pp. 68ff.
↑ Poisoned Sources. The First World War in the Sundgau in the newspapers of Northwestern Switzerland (PDF; 1.4 MB), Walter Brunner, page 3

[1] Havas Group: Leadership , accessed June 22, 2019

[2] Havas Group: Key figures , accessed on June 22, 2019

[geschichte-3] 1975 called Havas Conseil SA to Eurocom; In 1991 Eurocom took over the French advertising agency RSCG and later formed the Euro RSCG; In 1996 Eurocom SA was renamed Havas Advertising SA

[4] Euronext: Company Profile , accessed June 22, 2019

[5] Havas Creative , BETC , Arnold and others.

[6] Havas Media , Arena Media and others.

[7] Havas Health & You .

[8] We are kids of Havas - Havas Corporate . In: Havas Corporate . ( havasgroup.com [accessed October 12, 2018]).

[9] Sprinklr.

[10] Havas Media partners with social management platform Sprinklr . October 8, 2018 ( havasmedia.com [accessed October 12, 2018]).

[11] Havas Creative Group.

[12] Havas Media.

[13] Havas Life.

[14] Deekeling Arndt Advisors.

[15] Consulting firms: Havas takes over Deekeling Arndt Advisors . In: https://www.horizont.net . ( horizont.net [accessed October 12, 2018]).

[16] Meaningful Brands Study.

[17] "Meaningful Brands" study.

[18] Cf. Schweizerisches Idiotikon , Volume XV, column 1560, comment on the article Wolf ( digitized version ), where from Hanns Bächtold's Die Schweizerische Soldatenssprache 1914/18, Basel 1922, the phrase Wolff and Havas for “improbable news” is quoted.

[19] Christoph Landolt : Verzell kän Hawass (Habasch). In: Wortgeschichten from March 23, 2016. Edited by the editorial staff of the Schweizerischen Idiotikons.

[20] The Dictionary of Idioms. 2013

[21] W. Heim: Newer newspaper fables. In: Schweizer Volkskunde, Vol. 44 (1954), pp. 68ff.

[22] Poisoned Sources. The First World War in the Sundgau in the newspapers of Northwestern Switzerland (PDF; 1.4 MB), Walter Brunner, page 3