Media initiative
| initiative
|
|
|---|---|
 |
|
| legal form | GmbH |
| founding | 1986 |
| Seat | Hamburg |
| management | Mathias Glatter (COO / Interim CEO) |
| Number of employees | 330 (2018, Hamburg)
2800 (2018, worldwide) |
| sales | EUR 1,256 million (2018) |
| Branch | Media agency |
| Website | initiative-media.de |
| As of January 8, 2018 | |
Initiative is a media agency founded in 1986 and is a brand of the Interpublic Group of Companies (IPG) . Almost 330 employees work at the company's headquarters in Hamburg. The agency is active in 85 markets worldwide with 2800 employees. In 2018 (according to the RECMA ranking), the agency was ranked 9th among the largest media agencies in Germany. Digital services are one of the most important corporate areas.
Services
- Marketing and communication advice
- Strategic advice, planning and purchasing of classic, regional and digital media including search, mobile and social media
- Creative special advertising formats, media innovations, branded content, sponsoring and product placement
- Media / consumer research, advertising success control and ROI optimization
Awards
- 2018: Neptun Award - Best Use of Mobile for the "Epic Summer Road to Boateng" campaign
- 2016: PlakaDiva - Golden PlakaDiva for best media strategy
- 2012: German Media Prize - Best Media Idea Radio
- 2011: Silver Cannes Lion , Video: Equipping the Most Exposed
- 2011: Bronze Effie Award
Web links
Individual evidence
- ↑ Recma Ranking 2018: These are the largest media agencies in Germany. Retrieved July 27, 2019 .
- ↑ Advertise & Sell: Bundeswehr campaign wins two Neptun Awards | W&V. December 4, 2018, accessed July 9, 2019 .
- ↑ horizont.net
- ↑ wuv.de
- ↑ Cannes Lions 2011 Winners Media Lions / Best Use of Ambient Media: Large Scale ( Memento from February 28, 2012 in the Internet Archive ) (English)
- ↑ gwa.de