Erich Sixt

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Erich Sixt (2015)

Erich Sixt (born June 25, 1944 in Mistelbach , Lower Austria ) is a German entrepreneur . He is the CEO and largest single shareholder of Sixt SE .

Life

Erich Sixt was born on June 25, 1944 in Mistelbach, Austria, the son of a Munich haulage company, his mother was from Vienna. He studied business administration for four semesters in Munich , but broke off his studies because he described it as "irrelevant" for the rest of his life. In 1969 he took over a local car rental company with 200 cars from his father. Together with his wife Regine Sixthe continuously expanded the company. He opened branches at all German airports, established relationships with hotels and airlines around the world and introduced machine rental. In 1986 he converted the company into a stock corporation and listed it on the stock exchange. Since then, Sixt has headed the company as CEO.

Erich Sixt is closely linked to the Sixt company's advertising campaigns. In the early 1980s, he and Jean-Remy von Matt designed the company's advertising strategy. He is known for the provocative advertising of his rental car chain, in which politicians such as Angela Merkel or Oskar Lafontaine have been used several times as advertising motifs. Even today, he still takes care of the development of the campaigns personally.

In February 2015, Sixt SE announced the extension of Erich Sixt's executive board contract until 2020.

Private

Erich Sixt is with Regine Sixt, geb. Prestel, married. The two have two sons. His wife and both sons are active in the management of the Sixt Group.

Awards

capital

According to the German Manager Magazine, Erich Sixt has assets of around 500 million euros (as of 2013). This places him 250th on the list of the 500 richest Germans.

Source: List of the 500 richest Germans

literature

  • Erich Sixt , in: Internationales Biographisches Archiv 12/2014 from March 18, 2014, in the Munzinger archive ( beginning of article freely available)
  • Peter Brors, Christoph Hardt: “Entrepreneurs are adventurers”. The marketing genius Erich Sixt . In: Bernd Ziesemer (Ed.): Pioneers of the German economy. What we can learn from the great entrepreneurs . Campus, Frankfurt am Main 2006, ISBN 3-593-38121-4 (from the Handelsblatt dated December 6, 2005: Entrepreneurs are adventurers )

Individual evidence

  1. ↑ Sixt GmbH & Co. Autovermietung KG, Annual Report 2012 of Sixt SE, p. 14., accessed on October 2, 2013
  2. ↑ "Sixt: a 100-year success story" . Sixt SE press release of November 2, 2012, accessed on October 4, 2013
  3. ↑ Heads of the economy: Erich Sixt ( Memento of the original of August 26, 2009 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. . Wirtschaftswoche. Retrieved March 16, 2009  @1@ 2Template: Webachiv / IABot / www.wiwo.de
  4. ↑ Sixt GmbH & Co. Autovermietung KG, Annual Report 2012 of Sixt SE, cover page and p. 53, accessed on October 4, 2013
  5. ↑ "At Sixt, advertising is a top priority" . Manager magazine. December 1, 2008. Retrieved March 16, 2009
  6. ↑ Chief Executive Officer Erich Sixt extends contract early until 2020 . Press-News Sixt SE, February 2, 2015, accessed on July 8, 2015
personal data
SURNAME Sixt, Erich
BRIEF DESCRIPTION German entrepreneur
DATE OF BIRTH June 25, 1944
PLACE OF BIRTH Mistelbach , Lower Austria