Sixt SE

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Sixt SE

logo
legal form Societas Europaea
ISIN DE0007231326 (strains), DE0007231334 (preferences)
founding 1912
Seat Pullach im Isar Valley , GermanyGermanyGermany 
management
Number of employees 8748 (2019)
sales 3.3 billion euros (2019)
Branch mobility
Website sixt.com
As of December 31, 2019

Headquarters of the group in Pullach near Munich.
The old tower in Hanover with Sixt advertising
Branch at Breitscheidplatz Berlin (Europacenter)

The Sixt , based in Pullach is a listed, family-run company, which in car rental , car sharing , car service brokerage and leasing operates.

history

In 1912, Martin Sixt founded Martin Sixt Autofahrten with a fleet of three automobiles, which he said was Bavaria's first car rental company. The target group for luxury vehicle rental with a Deutz Landaulet de Luxe and two Daimler vehicles were wealthy foreign customers. In February 1919, Martin Sixt bought a building at Seitzstraße 11 in Munich , which still houses a Sixt branch today. During the First World War , the fleet of seven vehicles was confiscated and, including the drivers, placed under the German Army . Martin Sixt rebuilt the company after the First World War and passed it on to his nephew Hans Sixt in 1927. Due to the difficulty of procuring spare parts for foreign vehicles, Sixt only used Mercedes vehicles from 1929 onwards . When the Second World War broke out in 1939, the vehicle fleet was requisitioned again by the Wehrmacht .

Development after the Second World War

In 1948 the company opened a taxi business in Munich with the first radio taxis in Europe. Auto Sixt was founded in 1951 . In April 1966 the first branches opened at Frankfurt am Main and Munich-Riem airports . From 1967, Sixt became the first German company to offer leasing vehicles. In 1969 Erich Sixt took over the management of the company with 200 vehicles. In the same year he also added trucks to the range. In 1976 Regine Sixt joined the company and signed contracts with all major airlines and hotel chains. The following year the company set up branches at all major German airports. From 1977, Sixt was also a licensee of the American car rental company Budget . In 1982 Auto Sixt changed its name to Sixt Autovermietung GmbH . In 1986 the company was converted into a German stock corporation under the name Sixt AG and traded on the stock exchange. In 1988 Sixt Leasing GmbH was founded as a subsidiary . In 1989, the company opened a subsidiary outside of Germany for the first time in Switzerland . Sales rose from 19 million D-Marks in 1981 to 149 million D-Marks in 1988.

International expansion since 1990

From 1991 the expansion with franchisees began increasingly internationally. In 1993 the company outsourced the operative business of the AG to another subsidiary, Sixt GmbH & Co Autovermietung KG . The Sixt AG then acted as a holding company of the Group . In 1993 Sixt took over the competitor Autoverleih Buchbinder , continued to integrate the brand for a while and eventually discontinued it. Sixt did not secure the naming rights to Buchbinder. Buchbinder was then re-established and re-established on the market. Buchbinder has been part of Europcar since 2017 . In the 1990s, Sixt rose to become the largest German car rental company. In 1997 it opened 150 branches in France and further branches at airports in Great Britain . In 1998, countries outside of Europe followed, including Tunisia , Morocco and New Zealand . With around 1500 employees and over 1000 branches in Europe, the company achieved a turnover of around 4.6 billion D-Marks in 1998. Due to the international expansion and a subsequent legal dispute, Sixt and Budget ended their cooperation in 1999. Also in 1999, Sixt and the American provider Dollar Rent A Car entered into a cooperation. In 2000 Sixt focused all its internet activities in the newly founded subsidiary e-Sixt , which among other things offered an internet platform for renting, buying and leasing vehicles.

In the years 2001 to 2003 Sixt expanded into the Middle East and various countries in Africa . The company founded a low-budget service under the Sixti brand in 2003 , which later became part of DriveNow . In the same year, the stock corporation had to fight off an attack by hedge fund manager Florian Homm , who was speculating on a falling share price. The attack ended with a fine for price manipulation for Homm. Also in 2006 Sixt tried to take over competitor Europcar, whose owner Volkswagen offered it for sale. In addition to antitrust concerns (Sixt had a market share of around 23 percent at the time, Europcar 22 percent), there was also resistance from the Europcar works council , which feared staff cuts after the merger. Volkswagen finally decided on the offer from the French financial investor Eurazeo .

From 2007, Sixt founded various online platforms and services through its subsidiary sixt e-ventures . These included the car community Carmondo who share community Stock Flock (later MyStocks ), the speed camera warning system RadAlert , the wine storage service Winebase and autohaus24 . The Stockflock , Radalert and Winebase services were later discontinued. In 2009 Auto Bild bought 19.9 percent of the shares in Autohaus24 and Carmondo . In the course of this cooperation Autohaus24.de was expanded to include editorial content from Auto Bild and Carmondo was integrated into Autobild.de . In the same year Alexander Sixt took over the management of the company's corporate development.

Development since 2010

In 2010 Sixt offered electric cars for the first time. In 2011, the company opened its first US branch in Florida . On June 9, 2011, Sixt and BMW founded the car sharing provider DriveNow as a joint venture . In 2012 Auto Bild withdrew the option agreed in 2009 to increase its stake in Autohaus24 to 50 percent.

At the beginning of 2013, the company founded the chauffeur service myDriver . In August 2013 Sixt AG was converted into the legal form of a European company (Societas Europaea) and has been called Sixt SE since then . As part of the conversion, a European works council (“Sixt Europe Employee Forum”) was founded in 2013.

In May 2015, Sixt SE brought its subsidiary Sixt Leasing  SE to the Frankfurt Stock Exchange. After the IPO, Sixt SE owned 41.9% and the free float was 58.1%.

In 2015, the Supervisory Board extended Erich Sixt's management contract until 2020. At the same time, Alexander Sixt and Konstantin Sixt were appointed additional members of the Management Board. In 2016, the myDriver and DriveNow services will also be active outside of Germany. In May 2016 Sixt took over all of Auto Bild's shares in Autohaus24.de .

At the beginning of 2018, Sixt sold its 50 percent stake in DriveNow to BMW for 209 million euros. In September 2018, the company announced that it would invest around 100 million euros in expanding its mobility services. In February 2019, the company launched a new car sharing service under the SIXT share brand , which uses the Sixt branches across Germany as delivery stations in addition to certain business areas. At the same time, Sixt introduced a new app that combined car rental, car sharing and driving services in one application.

Companies

The company is present in around 110 countries with more than 7,500 employees. Including the vehicles of the franchisees and other cooperation partners, the company has over 270,000 vehicles in stock.

Business areas

The Sixt Group is active in the areas of "Mobility", which includes car rental, car sharing and driving services, and in the area of ​​leasing.

SIXT rent

The company has around 500 rental stations in Germany. There are around 2,200 car rental branches worldwide. Outside Europe and the USA, Sixt is represented by franchise and cooperation partners. The offer is divided into the rental of cars and trucks as well as the associated service offers or possibilities for one-way rental.

Under SIXT flat , the company also offers various subscription services for renting vehicles. With the SIXT Flat Nonstop offer , cars can be rented by subscription for a monthly flat rate. The SIXT Flat Seasons offer offers the opportunity to rent four different cars per year for a monthly flat rate.

SIXT share

A car from SIXT Share in Munich, 2019

With Sixt's car sharing offer, customers in the cities of Berlin , Hamburg and Munich as well as at selected stations in various cities (as of August 2019) can rent cars by the minute or by the day. According to Sixt, the offer is to be gradually expanded to other cities.

In the business areas, customers can open and use the car parked on the street using an app. In addition to having to park the car again in the business area after use, the car can also be returned to one of the approximately 2,200 Sixt stations outside the respective business area.

SIXT ride

Together with partners, Sixt offers customers in 250 cities (as of 2019) the option of using taxis, limousines with chauffeur or other driving services via its app. To this end, the company cooperates with the taxi industry in Germany. In the USA the intermediary service Lyft is one of the partners, in Latin America, Portugal and Spain Cabify.

leasing

The listed subsidiary Sixt Leasing SE offers private and commercial customers new vehicles for leasing with or without purchase option via the internet platforms sixt-neuwagen.de and autohaus24.de . In addition, the company is active in the area of full-service leasing for companies. The subsidiary Sixt Mobility Consulting GmbH acts as an independent manager and consultant for company fleets.

Corporate management

Since February 2015 Sixt has been led by five (previously three) board members . The Executive Board of Sixt SE currently consists of:

  • Erich Sixt (CEO)
  • Jörg Bremer (Finance and Controlling)
  • Detlev Pätsch (operations, vehicle purchase and sale, maintenance and repairs, quality management)
  • Alexander Sixt (organization, strategy, tech / IT and product development)
  • Konstantin Sixt (Sales)

(As of April 2019)

Key figures

2018 2017 2016 2015 2014
Group sales 2930 million euros 2603 million euros 2,413 million euros 2179 million euros 1796 million euros
Consolidated net profit 439 million euros 204 million euros 157 million euros 128 million euros 110 million euros
Employee

(annual average)

7540 6685 6212 5120 4308

Awards

The company is known for its advertising installations at airports. The prize for the best airport advertising 2013 went to Sixt.

In 2015, the Sixt family was awarded the German Media Prize 2015 as “Media Personality of the Year” by the trade magazine Werben & Sell .

In 2017 and 2018 Sixt took first place in the Top Service Germany competition in the B2C category . The prize is awarded by the business newspaper Handelsblatt together with the consulting firm ServiceRating and the University of Mannheim . In 2018, Sixt was also recognized for its services in various countries, including Germany, Austria and Switzerland, as the best car rental company at the World Travel Awards . Together with his advertising agency, Jung von Matt , Sixt received the Best-of-Show-Award in the Evergreen category of the GWA Effie Awards 2018.

Advertising campaigns

Sixt relied on striking advertising slogans in its early history. During the hyperinflation after World War I, Sixt advertised with the slogan "20 trillion marks per day - you can simply consider this Mercedes car as a gift". From the mid-1980s onwards, the advertising campaigns with the participation of Jean-Remy von Matt became part of the company's brand identity and became increasingly provocative. Sixt supported the expansion within Germany with the first major campaign “Rent a Mercedes for the price of a Golf. Book first class, pay economy. "

The campaign with the slogan “Envy and resentment for 99 marks” under the image of a Porsche was discussed controversially in the early 1990s. The German Advertising Council assessed the saying as an appeal to lower instincts and spoke out in favor of ending the campaign. Although the campaign was discontinued after a one-off appearance, it is one of the company's best known.

After Oskar Lafontaine resigned as Federal Minister of Finance and SPD chairman in 1999 , Sixt used portraits of the cabinet members under the Schröder government to advertise that of Lafontaine. The picture was accompanied by the slogan: “Sixt also leases cars to employees during their probationary period.” Oskar Lafontaine then sued the company, who believed that his personal rights had been violated. The group was sentenced in 2004 by the Hamburg Higher Regional Court to pay Lafontaine € 100,000 in damages. The judgment was overturned by the Federal Court of Justice in 2006 and the politician's complaint was dismissed.

In 2001 the company advertised a convertible with a motif from Angela Merkel . On the left she was seen with normal, drooping hair and on the right with a wild, upright hairstyle. This was accompanied by the slogans: "Do you want a new hairstyle?" "Rent a convertible". According to the trade magazine Horizont , the campaign is one of the "most talked about advertisements in Germany". The newspaper Die Welt described the campaign as the company's best known.

In 2007 Sixt was sharply criticized for a camouflaged advertising campaign entitled “Go to the Army”. The slogan “Experience what comradeship means, show the enemy your limits and drive an even cheaper convertible than at Sixt” was presented for the image of an open jeep with soldiers. The Bundeswehr should play with problems with young talent and deficiencies in equipment. In addition, a reference was made to a website gehzurarmee.de set up by the advertising agency Jung von Matt without any clear identification by Sixt as the author. Immediately after the advertising began, three Bundeswehr soldiers were killed in a suicide attack in Afghanistan. After public criticism, the company and advertising agency withdrew the advertising campaign.

Also in 2007 Sixt focused on the strike of the train drivers' union GDL and thanked its chairman at the time: "Thank you, Manfred Schell!". According to the newspaper Die Welt, Sixt was “100 percent full” all around the rail strike at train stations. After Klaus Zumwinkel's tax evasion became known in 2008, advertisements for vans with the headline “For everyone who now has to get rid of files quickly” appeared.

On the occasion of the theft of Federal Health Minister Ulla Schmidt's company limousine during her vacation in Spain, an advertisement with a picture of the minister and the text “With the company car on vacation? There's Sixt in Alicante too! From € 29 per day including theft insurance ”. According to press reports, the Federal Ministry of Health did not comment on the ad.

In 2010 Sixt took up the size difference between Carla Bruni and her husband, the then French President, Nicolas Sarkozy : “Do it like Madame Bruni. Take a little French guy. For example the Citroën C3 Picasso! ”. In 2011, the company criticized the then federal government's euro policy and took up aid for Greece in its advertising: “Dear Greeks, Sixt is accepting drachmas again! (The BMW 1 Series Convertible from 26,900 drachmas / day) ”. In an interview with Der Spiegel, Erich Sixt later regretted the campaign and announced that he would no longer interfere to the same extent in “big politics”. According to the interview, “sheer hatred” hit the company through the campaign.

After Gustl Mollath was released in 2013, Sixt used a portrait of Mollath for a campaign with the slogan “'If someone is crazy here, then the Sixt with its prices.' - Gustl Mollath - “. Sixt was criticized from various sides for this. Later the CEO Erich Sixt apologized in a personal letter to Mollath. The criticized advertising motif will also no longer be disseminated.

When the FDP did not move into the Bundestag in the 2013 federal election, Sixt took up this in an ad with the slogan under a Mercedes convertible: “More seats than the FDP.” According to the specialist magazine Horizont , the ad had the potential to be online to become a viral hit .

GDL boss Weselsky was named Employee of the Month by Sixt due to the rail strike in November 2014. In May 2015, after the GDL called for a strike again, Sixt repeated the advertisement with Weselsky in a similar form and congratulated him on successfully defending his title as “Employee of the Month”. Weselsky sued against the use of his picture. The Dresden Higher Regional Court dismissed the union leader's action in 2018.

In 2017, the company received criticism for an advertisement that was used in a similar form in 2001. A promotional video showed women dressed in bikinis on the beach and a voice commented “It's bad when young people can't afford to wear clothes because of an expensive rental car on vacation. Sixt says: 'Ugh!' More decency through cheap rental cars. "

In 2018, the former President of the Office for the Protection of the Constitution, Hans-Georg Maaßen , and CDU politician Friedrich Merz were part of the Sixt advertising. After Maaßen moved to the Federal Ministry of the Interior, the car rental company advertised Maaßen with a picture accompanied by the slogan: "Also at Sixt: transport at the push of a button." Merz was part of an advertisement after he counted himself to the middle class despite his million dollar salary. On the left Merz could be seen with the slogan “At € 1,000,000 / year still middle class”, on the right you saw an Audi with the slogan “At € 99 / day already upper class”.

At the beginning of 2020, the media reported on taking up Annegret Kramp-Karrenbauer's withdrawal from the CDU party chairmanship in a Sixt advertisement. The advertisement shows a picture of Annegret Kramp-Karrenbauer with a Sixt car sharing vehicle. Underneath it is written "You don't have to go straight away". According to the trade journal Horizont , political crises are "a welcome opportunity to sell one of its notorious social media motifs" for Sixt. A few days later, Sixt adapted the advertisement and replaced the picture of Annegret Kramp-Karrenbauer with one of Jürgen Klinsmann , after he had resigned as coach of Hertha BSC .

Airport advertising

Sixt has received numerous awards for its advertising at airports. In 2004, a giraffe installation welcomed visitors to Düsseldorf Airport with the slogan “Do you also have a neck for expensive cars?” . In 2011, boarding bridges with a Pinocchio motif were shown at Düsseldorf Airport . The company used the extending bridges to extend the nose of the Pinocchio accompanied by “There are cheaper car rental companies than Sixt”. In 2014 an oversized snail crawled with the note “Attention surreptitious advertising. Sixt is cheap! ”Through the airport. In 2018, Sixt “shrunk” the number of passers-by at Munich Airport with a special mirror installation that made passers-by appear smaller. This was accompanied by the slogan "Only our rental prices are smaller."

criticism

Conviction by the Federal Court of Justice

In 1999, the German Federal Supreme Court sentenced Sixt to compensation for inadmissible fixed prices for its franchisees . Sixt had actually stipulated the prices for the independent franchise partners by integrating them into the Germany-wide reservation system and having to return the rental order if the prices were different. This is a price fixing of the second hand which is inadmissible under German antitrust law and which the BGH prohibited.

Paradise Papers

In November 2017, Sixt will be listed in the publications of the Paradise Papers .

Web links

Commons : Sixt  - collection of images

Individual evidence

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  2. ↑ a b c d e f g h i j k l Roots & Wings 100 Years of Sixt 1912–2012. (PDF; 8.56 MB) In: Wolfgangtimpe.com. Regine Sixt, 2013, accessed on August 29, 2019 .
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  4. ↑ Dominic Multerer: Brands have to consciously break rules in order to be different . GABAL Verlag, 2013, ISBN 978-3-86936-512-1 , p. 89 .
  5. ^ A b Mira Heilemann: The standardization of the legal framework on comparative advertising in Europe and its effects on German companies . Diplom.de, 1997, ISBN 3-8324-0093-1 , p. 49 .
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  7. ↑ a b Michael Kutschker, Stefan Schmid: International Management . De Gruyter, Oldenburg 2012, ISBN 978-3-486-71924-6 , p. 874 .
  8. ↑ Bookbinder : Sixt forgets to secure the naming rights to bookbinders in 1993
  9. ↑ Europcar is allowed to take over competitor Buchbinder. In: Spiegel Online. July 27, 2017. Retrieved July 28, 2017 .
  10. ↑ Growth continues. In: Manager Magazin. April 20, 1999, accessed September 4, 2019 .
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  14. ^ "Florian Homm - An enfant terrible becomes tame" , Frankfurter Allgemeine Zeitung of July 16, 2006
  15. ^ "Sixt at Europcar in the final round" , Manager Magazin dated December 1, 2006, accessed on December 12, 2013
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  31. ↑ Sixt SE HRB 206738 New entry in the commercial register .
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  33. ↑ IPO: Sixt Leasing becomes independent , Handelsblatt , May 7, 2015
  34. ↑ "Followed up by Erich Sixt". In: € uro am Sonntag of 23 May 2015 (issue 21/15), p. 15
  35. ↑ Sixt SE: Supervisory Board appoints Alexander and Konstantin Sixt as new board members , Sixt press release, February 2, 2015
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  37. ↑ Sixt subsidiary takes over autohaus24. In: Handelsblatt Online. May 4, 2016, accessed September 4, 2019 .
  38. ↑ Matthias J. Kapfer: Carsharing: Sixt is out - the way is clear for the merger of DriveNow and car2go. In: The shareholder. February 1, 2018, accessed September 4, 2019 .
  39. ↑ Sixt sells DriveNow stake to BMW. In: Manager Magazin Online. January 29, 2018, accessed September 4, 2019 .
  40. ↑ dpa-afx: Sixt merges car rental and car sharing. In: Manager Magazin Online. March 1, 2019, accessed September 4, 2019 .
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  42. ↑ SIXT FLAT. Sixt, accessed on September 4, 2019 .
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  46. ↑ Michael Schröder: The future begins now: That's why Sixt has good chances against Avis, BMW, Daimler, Uber and Co. In: The shareholder. March 8, 2019, accessed September 4, 2019 .
  47. ↑ New vehicle broker: Autohaus24 ends dealer cooperation. In: dealership. March 16, 2018, accessed September 4, 2019 .
  48. ↑ Verena Senger: Julian zu Putlitz succeeds Bernd Metzner. In: Automobilwoche. July 29, 2019, accessed September 4, 2019 .
  49. ↑ Michael Blumenstein: Change through digitization. In: car fleet. August 7, 2019, accessed September 4, 2019 .
  50. ↑ Erich Sixt's sons join the board. In: Mittelbayerische Zeitung. February 2, 2015, accessed September 4, 2019 .
  51. ↑ Fact Sheet. (PDF; 111 KB) In: Sixt. August 27, 2018, accessed September 4, 2019 .
  52. ↑ Sixt does best airport advertising of 2013 horizont.net, accessed on June 17, 2015
  53. ↑ www.wuv.de The Sixt family receives the Media Personality of the Year award ( Memento of the original from May 4, 2015 in the Internet Archive ) Info: The archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.wuv.de
  54. ↑ Andreas Schulte: Right of way for the customer. Handelsblatt Online, April 28, 2017, accessed on September 4, 2019 .
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  56. ↑ These are the German winners. In: General hotel and gastronomy newspaper. July 10, 2018, accessed September 4, 2019 .
  57. ↑ Aberäumt: Sixt receives the World Travel Awards in 14 categories. Sixt, accessed on September 4, 2019 .
  58. ↑ Bärbel Unckrich: Grand Prix for Jung von Matt and Sixt / So it goes on in 2019 with the Effie. In: Horizont Online. November 8, 2018, accessed September 4, 2019 .
  59. ↑ Nicholas Adjouri: Everything You Need to Know About Brands: A Guide to Successfully Managing Brands . Gabler-Verlag, Wiesbaden 2004, ISBN 3-409-12592-2 , p. 64 .
  60. ↑ Hauke ​​Goos, Thomas Hüetlin: Erich Sixt in conversation: "Money must be despised". Der Spiegel, June 27, 2016, accessed on January 16, 2020 .
  61. ↑ Bernd Ziesemer: Pioneers of the German Economy: What we can learn from the great entrepreneurial personalities . Campus-Verlag, Frankfurt 2006, ISBN 978-3-593-38121-3 , p. 131 .
  62. ↑ Peter Brors, Christoph Hardt: Erich Sixt: "Entrepreneurs are adventurers". Handelsblatt, December 6, 2005, accessed on January 16, 2020 .
  63. ^ Klaus Schmeh: David against Goliath: 33 surprising company successes . Redline Verlag, Munich 2004, ISBN 978-3-86881-441-5 (reprint 2012).
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  65. ↑ The top 10 campaigns by the car rental company. In: Horizont Online. October 20, 2014, accessed January 16, 2020 .
  66. ↑ Mehrdad Amirkhizi: 25 years Jung von Matt: The best works from a quarter of a century. Horizon, July 1, 2016, accessed January 16, 2020 .
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  68. ↑ Michael Kuntz: "Show the enemy his limits". Süddeutsche Zeitung, May 10, 2010, accessed on January 16, 2020 .
  69. ↑ Sixt withdraws Bundeswehr campaign. In: W&V. May 22, 2007, accessed January 16, 2020 .
  70. ↑ GDL boss Schell, new star in the advertising industry. Die Welt, November 15, 2007, accessed January 16, 2020 .
  71. ↑ Jenni Roth: Humor with Sixt. Die Welt, August 3, 2009, accessed January 16, 2020 .
  72. ^ Company car affair: Now Sixt is advertising with Ulla Schmidt. Abendzeitung, July 27, 2009, accessed on January 16, 2020 .
  73. ↑ Ulla Schmidt becomes an advertising figure for Sixt. The West, July 29, 2009, accessed January 24, 2020 .
  74. ↑ Sixt makes fun of "the little" Sarkozy. In: Bild Online. May 3, 2010, accessed January 16, 2020 .
  75. ↑ a b Thomas Tuma: "There is a lack of everything". Der Spiegel, September 26, 2011, accessed on January 16, 2020 .
  76. ↑ Sixt makes fun of Greeks. In: Horizon Online. June 29, 2011, accessed January 16, 2020 .
  77. ↑ Gustl Mollath, the totally "crazy" advertising star , Die Welt, August 12, 2013.
  78. ↑ Ingo Rentz: Controversial Sixt ad: CEO Erich Sixt apologizes to Gustl Mollath , Horizont - newspaper for marketing, advertising and media, August 13, 2013.
  79. ↑ Malice from the car rental company: Sixt is kidding the FDP. In: Focus Online. September 25, 2013, accessed January 16, 2020 .
  80. ↑ Marco Saal: How Sixt makes fun of the liberals. Horizon, September 25, 2013, accessed January 16, 2020 .
  81. ↑ The car rental company's most sensational campaigns. WirtschaftsWoche, April 10, 2019, accessed on February 24, 2020 .
  82. ↑ Car rental company was allowed to display the GDL boss in advertising. Legal Tribune Online, August 21, 2018, accessed February 24, 2020 .
  83. ↑ Jonas Lotz: There is one scene in the new Sixt advertisement in particular that outrags many Internet users. In: Business Insider. September 7, 2017, accessed January 16, 2020 .
  84. ^ "Transport at the push of a button": This is how Sixt scoffs at the Maassen deal. In: Stern Online. September 20, 2018, accessed January 16, 2020 .
  85. ↑ Tobias Bosse: Car rental company Sixt mocks Friedrich Merz with new advertising. Schleswig-Holsteinische Zeitung, November 26, 2018, accessed on January 16, 2020 .
  86. ↑ "You don't have to go straight away": The best Sixt advertisements in recent years. Evening newspaper , February 11, 2020, accessed on February 21, 2020 .
  87. ↑ Ingo Rentz: Sixt is targeting Annegret Kramp-Karrenbauer. Horizon, February 11, 2020, accessed February 21, 2020 .
  88. ↑ Alessa Kästner: Sixt uses Klinsi's resignation as a new step forward. W&V, February 12, 2020, accessed on February 21, 2020 .
  89. ↑ Frauke Schobelt: Dachshund oracles and fake hybrid: That's how cool Sixt advertises at the airport. In: W&V. March 1, 2017, accessed January 16, 2020 .
  90. ↑ What is the giraffe doing in the airport? Rheinische Post, July 5, 2004, accessed on March 16, 2020 .
  91. ↑ Susanne Herrmann: Sixt wins the Airport Media Award. W&V, September 20, 2011, accessed on January 16, 2020 .
  92. ↑ Fabian Müller: How the car rental company operates legal surreptitious advertising at the airport. Horizon, September 29, 2014, accessed January 16, 2020 .
  93. ↑ Petra Schwegler: Sixt is shrinking passengers. W&V, July 12, 2018, accessed on January 16, 2020 .
  94. ^ Hamburger Abendblatt - Hamburg: Franchise: Price specifications are not allowed . ( Abendblatt.de [accessed on September 1, 2018]).
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  96. ↑ Sueddeutsche.de: Da sixt, what ois goes. Retrieved September 10, 2019 .