Car picture

from Wikipedia, the free encyclopedia
Car picture
Logo AutoBild.svg
description Automobile magazine
language German
publishing company Axel Springer Auto-Verlag ( Germany )
Headquarters Hamburg
First edition February 24, 1986
Frequency of publication weekly (thursdays)
Sold edition 262,189 copies
( IVW 2/2020)
Widespread edition 262,659 copies
( IVW 2/2020)
Range 2.04 million readers
( MA 2020 I )
Editor-in-chief Tom turner
Web link
ISSN (print)

Auto Bild has been a German automobile magazine published weekly on Thursdays since February 24, 1986 by Axel Springer Auto-Verlag with an editorial office in Hamburg .


  • Werner Rudi (1986–1988)
  • Peter J. Glodschey (1986-1994)
  • Peter Felske (1988-2006)
  • Bernd Wieland (2006-2017)
  • Tom Drechsler (since June 16, 2017)

Price development

In 1986 Auto Bild entered the magazine market at an introductory price of 30 pfennigs . The sheet established itself in the first few years at a price of 1.00  DM . In 1999 the price was increased to 1.90 DM. From March 1, 2013 the magazine cost € 1.70, from November 2014 € 1.80. With the issue of March 18, 2016, the sales price was increased to € 1.90. At the end of December 2018, the price was raised from € 2.00 to € 2.20 currently. Since issue 51/52 of December 18, 2019, the price has been € 2.40.


Auto Bild has lost a lot of its circulation in recent years . The number of copies sold has fallen by 68.7 percent since 1998. It is currently 262,189 copies. This corresponds to a decrease of 574,824 units. The share of subscriptions in the circulation sold is 31.8 percent.

Development of the number of copies sold
Development of the number of subscribers

Product family

Auto Bild has now developed a family of brands: “The group comprises AUTO BILD, AUTO BILD ALLRAD, AUTO BILD KLASSIK, AUTO BILD MOTORSPORT, AUTO BILD SPORTCARS, AUTO TEST, numerous special issues, the digital platforms, www.autobild. tv and as well as the AUTO BILD iPad app and the AUTO BILD iPhone app. ”Since 2016, AUTO BILD REISEMOBIL magazine has been published six times a year.

Auto image four-wheel drive

Logo of Auto Bild Allrad

The magazine is Europe's largest all-wheel-drive magazine and is aimed at off-road fans. “In every issue, the reader will find detailed tests and driving reports, as well as accessories. In addition to the 4 × 4 world of experience, the title concentrates on the practical things of everyday 4 × 4 on and off the road. ”The first edition appeared in 2002 under the title Auto Bild alles allrad .

Auto Bild Classic

The Auto Bild Klassik logo

The magazine was first published in 2007 and offers information on classics, oldtimers and youngtimers . The magazine appears monthly.

Auto Bild Motorsport

Logo of Auto Bild Motorsport

The magazine emerged from the monthly Rallye Racing and was first published in 2001. It provides information about the Formula 1 , circuit and rally championships as well as popular sports including motorcycles.

Auto Bild Motorsport originally appeared as an independent magazine. There has been a new magazine concept since May 2009: "Auto Bild Motorsport is attached to AUTO BILD as an independent product and 'magazine in the magazine concept'." The supplement appears with 35 issues per year and especially during the German motorsport season (April to October) weekly. Olaf Schilling was editor-in-chief from 2008 to 2015.

Auto Bild Sportscars

Logo of Auto Bild Sportscars

The monthly magazine deals with lifestyle around sporty cars - from sporty series cars to high-quality tuning vehicles. The magazine was first published in 2002 under the name AutoBild Test & Tuning .

Auto Bild motorhome

The magazine was first published in April 2014. Ten issues are produced each year.

Auto test

The Auto Test logo

Auto Test provides detailed purchase advice on various vehicle models, a comprehensive service and advice section, as well as comparative tests from all vehicle segments. "From the latest vehicle models to battery care and the best summer tires - AUTO TEST, Germany's leading purchase advice magazine, takes a close look at everything."

Motor Revue

The high-quality magazine first appeared in issue 1/2013 on December 7, 2012. The claim is formulated as follows: “Elegant, lavish, cultivated.” The name and logo are reminiscent of the Motor Revue magazine that Motor Presse Stuttgart had published until 1994 .

Special issues (among others)

  • Auto Bild Greencars: Subsidiary magazine launched in 2009 specializing in environmentally friendly cars and cars with alternative drives.
  • Auto Bild Tuning: First edition 2007, magazine about tuning, tuning accessories and tuning fairs.
  • Auto Bild TÜV-Report: The magazine appears annually and consists of a statistical section that shows typical defects on the vehicle during the main inspection by the TÜV for the most important vehicles. It is supplemented by a magazine section, which the Auto Bild editorial team mainly creates from secondary exploitations from the Auto Bild and Auto Bild Klassik magazines.
  • Auto Bild long-term test: Information about long-term test candidates
  • Auto Bild Caravan: Magazine about caravans , twice a year

The logo of

The online presence has existed since 1995. In addition to numerous articles from the print edition and the sister sheets, there are also independently researched articles and a used car exchange.

In October 2009 started a cooperation with Sixt e-ventures: Together the two operate, a new car portal that mediates buyer interests and dealer offers, but does not sell any cars itself. According to IVW , has 18.6 million page visits (as of April 2016).

In 2007 the internet television service was launched with self-produced films.

Auto Bild Mobil

With the portal, which has been specially optimized for cell phones, users can access information on car topics.

Auto Bild iPad app

The entire content of the Auto Bild print edition is supplemented in the iPad app by videos, picture galleries and photos that can be enlarged, as well as interactive elements.

Auto picture iPhone app

Auto Bild also delivers its content specially prepared for the iPhone. The Auto Bild iPhone app provides information in the three central sections news, tests and advice. The video channel shows the tests, comparisons and driving reports of Auto Bild magazine. There is also a traffic jam indicator.

Auto Bild abroad

Auto Bild was published (as of 2011) in 34 countries:

  • China: AUTO BILD CHINA 汽车 画刊
  • Estonia: AUTO BILD EESTI
  • Finland: AUTO BILD SUOMI
  • France: AUTO PLUS
  • Great Britain: AUTO EXPRESS
  • Italy: AUTO OGGI
  • Croatia: AUTO BLIC
  • Lithuania: AUTO BILD LIETUVA
  • Montenegro: SRBIJA I CRNA GORA
  • Netherlands: AUTO WEEK
  • Poland: AUTO ŚWIAT
  • Portugal: AUTO FOCO
  • Switzerland: AUTO BILD SCHWEIZ
  • Czech Republic: AUTO TIP
  • Turkey: AUTO SHOW

The magazine is the best-selling car magazine in Europe, only surpassed in Germany by the higher-circulation ADAC Motorwelt, which is available free of charge to club members .

Auto Bild prices

The golden steering wheel

The Golden Steering Wheel is one of the most famous German awards for new car models. It has been awarded by the tabloid Bild am Sonntag since 1976, and since 2009 in cooperation with the European part of the Auto Bild Group. In 2018, the action was suspended due to the events surrounding the exhaust gas manipulation .

Sports Cars of the Year

Auto Bild Sportscars awards this prize to the sports cars of the previous year. The prize is awarded annually before the Essen Motor Show and has existed since 2002.

All-wheel drive car of the year

The All-Wheel-Drive Car of the Year award is presented annually by Auto Bild Allrad and is considered the most important award in the 4 × 4 vehicle segment. “In 2011 AUTO BILD ALLRAD presented the awards in nine categories, which are graded according to purchase price and vehicle category. A total of 119,432 readers previously determined their favorites online. "

The golden classic steering wheel

Auto Bild Klassik has been awarding the “Classic of the Year” (oldtimers and youngtimers), “Classics of the Future” (new model series), “Fund of the Year”, “Restoration of the Year” and “Person of the Year” annually since 2010.

"The Golden Carrot"

In the last issue of the year, the magazine awards the golden, silver or bronze carrot to models that rust prematurely or have defects in the mechanics / electrics / electronics. In 2010 these were the Alfa Romeo 159 (gold), the BMW Z4 (silver) and the Ford S-Max (bronze). In 2012 these were the VW Touran (gold), the BMW 1 Series (silver) and Opel Signum (bronze). There is also a special price, the “tin carrot”. In 2009 the German car dealers got them for overpriced leasing bills and in 2012 all car manufacturers, because (quote :) “They stipulate the expensive long-life oil, refer to maintenance-free batteries and timing chains and promise their customers the blue of the sky. If damage does occur, [...], many manufacturers do not want to cover the costs. "

Web links

Individual evidence

  1. ISSN  0930-7095
  2. Axel Springer bundles the BILD Group's editorial auto expertise. Axel Springer SE, accessed on July 3, 2017 .
  3. according to IVW , ( details on )
  4. according to IVW , second quarter 2020 ( details and quarterly comparison on )
  5. according to IVW , fourth quarter in each case ( details on )
  6. according to IVW , fourth quarter in each case ( details on )
  7. For a better car purchase: AUTO TEST sharpens its editorial profile. Press release, April 26, 2011.
  8. AUTO BILD REISEMOBIL with a new issue and publication frequency. Press release, October 29, 2015.
  9. BB&M Marketing GmbH: Information on Auto Bild Allrad
  10. Auto Bild press portal: AUTO BILD KLASSIK with record sales / monthly publication from 2011, September 29, 2010
  11. BB&M Marketing GmbH: Information on Auto Bild Motorsport
  12. BB&M Marketing GmbH: Information on Auto Bild Motorsport
  13. Olaf Schilling at Kressköpfe .
  14. Rupert Sommer: Deputy Michael Iggena becomes editor-in-chief: Olaf Schilling leaves Axel Springer Auto Verlag . kressnews, October 5, 2015.
  15. BB&M Marketing GmbH: Information on Auto Bild Sportscars ( Memento from September 3, 2009 in the Internet Archive )
  16. AUTO BILD launches new REISEMOBIL magazine. Press release, April 4, 2014.
  17. For better car purchases: Auto Test sharpens editorial profile. Press release, April 26, 2011.
  18. Elegant, lavish, cultured ( Memento from May 26, 2013 in the Internet Archive )
  19. AUTO BILD caravan
  20. Imprint of the online portal
  21. and Sixt e-ventures GmbH start a close partnership on the Internet. Press release, September 17, 2009.
  22. Imprint of the new car portal Auto Bild
  23. starts at the IAA in September 2007. Press release, August 30, 2007.
  24. sends mobile portal into the race. Press release, August 27, 2008.
  25. Engine sound and driving experience: AUTO BILD launches multimedia iPad app. Press release, October 1, 2010.
  26. ↑ Get started with the AUTO BILD iPhone app. Press release, March 28, 2011.
  27. overview page on the international license business, Auto Bild ( Memento from September 15, 2011 in the Internet Archive )
  28. On our own behalf: The Golden Steering Wheel will be suspended in 2018. In: June 22, 2018, accessed January 24, 2020 .
  29. Sportscars 2010: The winners / These are the Sportscars 2010 ., December 3, 2010
  30. All-wheel drive cars of the year 2011: German automobile manufacturers build the best 4 × 4 vehicles. Press release, March 25, 2011.
  31. "The Golden Classic Steering Wheel": AUTO BILD KLASSIK honors the best oldtimers and youngtimers . Press release, October 17, 2012.
  32. Auto Bild , edition 52/2012