Baker's flower

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Baker's flower

description free customer magazine in bakeries
publishing company B&L MedienGesellschaft mbH & Co. KG
First edition 1954
Frequency of publication weekly
Sold edition 83,388 copies
( Source )
ZDB 2042578-8

The Bäckerblume ( spelling : BÄCKERBLUME ) is a customer magazine that has been published since 1954 and is displayed free of charge in around 3500 bakeries across Germany every week. Initially known as the "Bäckerkurier", it was renamed in the mid-1970s. The current twelve-page booklet provides information on the bakery trade , nutrition and contains recipes, a weekly horoscope and crossword puzzles . An extended form of the magazine with a TV program and a puzzle section is also available. Bakeries can have their own advertising printed on the front and back.

The print run in the 1970s was around 890,000 copies, in 2004 it had shrunk to 186,596, and in the third quarter of 2010 87,258 issues were printed.

The baker's flower is published by B&L Mediengesellschaft mbH & Co. KG in Hilden , which also publishes a customer magazine for the German butcher trade ("Lukullus"). B&R Medienservice GmbH is responsible for advertising management.

Media effect

The baker's flower is often used in the media industry as a synonym for a journalistically lightweight medium. She is exceptionally well known for a free magazine thanks to her regular appearances in specialist discussions and derisive assessments of journalistic activities. When the former Stern editor Michael Schophaus worked there as editor-in-chief , he could hardly save himself from malice in the media. The magazine Die Woche suspected in November 1999 that Schophaus “treats his bread roll as self-deprecatingly as Harald Juhnke deals with his alcohol problems” and proclaimed him “journalistic relegation of the year”. The Süddeutsche Zeitung wrote at the time "This mockery is the daily bread," while it Rheinische Post with the line "The Bäckerblume can not bend!" Cheered.


Hape Kerkeling mentioned them in his book I'm Gone :

"My 'Camino at sunrise' will have to be chosen by the 'baker's flower' as the pilgrim photo of the year."

- I'll be gone then , p. 363

In 1980, Marius Müller-Westernhagen introduced himself as the foreign correspondent for Bäckerblume in the film Theo against the rest of the world .

In the heute-show , a satirical broadcast by ZDF , the baker's flower was the subject of the broadcast on January 23, 2015. The front page shown with the headline “Je suis delicious” was invented by the editors of the satirical magazine. When the magazine's website was accessed in mid-2016, the editor pointed out that the title was “never the subject of a real issue”.


  • Martin Straaten: Development and tasks of the purchasing cooperatives of the bakery and confectionery trade in Germany. Diss. Univ. Cologne 1988, writings on the cooperative system and the public economy Volume 26. Duncker and Humblot, Berlin 1989, ISBN 978-3-428-06654-4 , pp. 74, 146, 194, 247; limited preview in Google Book search
  • Helga Kotthoff : Understanding fun: on the pragmatics of conversational humor. Habil.-Schr. Univ. Vienna 1996, Series Germanistische Linguistik 196, Niemeyer, Tübingen 1998, ISBN 3-484-31196-7 , pp. 25-30, 60; limited preview in Google Book search

Web links

Individual evidence

  1. a b BL Medien - customer magazines. In: B&L media company, accessed September 8, 2016 .
  2. BL Media. In: BL Medien - customer magazines, accessed on September 8, 2016 .