Fielmann

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Fielmann AG

logo
legal form Corporation
ISIN DE0005772206
founding 1972
Seat Hamburg , GermanyGermanyGermany 
management
Number of employees 20,379
sales 1.76 billion euros
Branch Retail , optician
Website www.fielmann.de
As of December 31, 2019

Fielmann branch in Cologne, Schildergasse
Fielmann Academy at Plön Castle
Fielmann Production Rathenow (Brandenburg)
Fielmann headquarters in Hamburg- Barmbek

The Fielmann AG is a German company specializing in ophthalmic optics for consumers . With 602 branches in Germany (around five percent of optical stores), Fielmann achieved a sales market share of 53 percent and a sales market share of 22 percent in Germany in 2019.

Across Europe, Fielmann AG generated external sales (including franchise and industry) of 1.76 billion euros in 2019 with a total of 776 branches in Germany, Austria , Switzerland , Italy , Poland , Luxembourg , the Netherlands , Slovenia and other European countries 9 percent) and sales of 8.28 million glasses and is considered the European market leader in the industry . The pre-tax profit grew by 1.2 percent to 253.8 million euros, the profit after tax by 2.1 percent to 177.3 million euros. Fielmann had 20,379 employees as of December 31, 2019. The Fielmann share is listed on the SDAX .

history

In 1972 Günther Fielmann founded an optics specialist shop in Cuxhaven . Fielmann recognized a niche in the market for sales glasses, which were not very popular due to a lack of selection. Back then there were only six plastic frames for adults and two for children. In 1981 Fielmann signed a special contract with AOK Esens and created 90 models made of metal and plastic in 640 variants. This ended the era of uniform checkout glasses. In 1984 Fielmann started a television advertising campaign with the slogan “My papi didn't pay a penny !”. From 1987 to 1990 Fielmann increased its unit market share from 11 to 16 percent and at that time owned three percent of all stores.

Fielmann has been listed on the stock exchange since 1994. In the same year the company, with 294 branches and 4,986 employees, achieved sales of 868 million DM (444 million euros ) and a profit before taxes of 80.5 million German marks (41.2 million euros). In 1995 Fielmann took over Pro-Optik AG in Basel with six branches in Switzerland. The Fielmann store in Zurich's Bahnhofstrasse achieved an annual turnover of 16 million euros. With four percent of all specialist optical stores, Fielmann increased its market share between 1995 and 1998 from 32 to 38 percent. In 1999 the company entered the Austrian market and by 2007 24 branches were established there.

In 2001 the non-profit Fielmann Academy was founded, which acquired Plön Castle from the state of Schleswig-Holstein in January 2002 and established a training center for opticians there. After several years of construction, the castle was reopened in autumn 2006. In January 2002 a new production and logistics center was inaugurated in Rathenow ( Brandenburg ), which dispatches around five million frames each year. After the statutory benefits were largely discontinued, the company and HanseMerkur designed a free insurance policy.

On January 6, 2009, Fielmann moved up from the SDAX to the MDAX on the stock exchange , which it had to leave on December 23, 2019.

On November 21, 2019, the founder Günther Fielmann retired from the board and left the sole management of the company to his son Marc Fielmann. This completed the planned generation change at Fielmann.

expansion

The main focus is on the German-speaking area and neighboring Europe. In July 2015, Fielmann opened its first store in Italy in Bolzano and operated 27 branches in Italy at the end of 2019. In the long term, the company plans to operate 80 branches in northern Italy. This means that Fielmann is represented in 13 European countries in addition to Germany.

Ownership

The Fielmann family controls the Fielmann Family Foundation through the Korva SE holding company based in Berlin and 71.64% of the shares in Fielmann AG through direct shares.

Ownership
5.88% Günther Fielmann
55.00% Korva SE
8.78% Marc Fielmann
1.98% Sophie Luise Fielmann
28.36% Free float

With the dual leadership created in April 2018, major areas of responsibility were transferred to Marc Fielmann, which includes day-to-day business including personnel responsibility.

As CEO of Fielmann AG, Marc Fielmann has also been responsible for corporate strategy since the 2019 financial year.

Products

As a manufacturer, wholesaler and retailer, Fielmann AG covers the entire value chain in the optical industry. As of April 2020, the group operated 776 stores in Germany and abroad, 40 more than in 2018.

Initial and continuing education

With five percent of the specialist shops in Germany, Fielmann provides more than 40 percent of all trainees in the optical trade. In 2019, 4,268 apprentices completed their apprenticeships at Fielmann. According to the company, 30 percent of Fielmann employees work part-time and the quota of women in management positions in the company is 30 percent.

At Schloss Plön, the non-profit Fielmann Academy trains 7,000 specialists every year as a training center for opticians, the facility can also be visited by external opticians. In addition to apprenticeship training and a master’s school, the Fielmann Academy also offers seminars for specialists and executives;

further activities

Every year, Fielmann donates one tree for each company employee. In 2009 Angela Merkel , Peter Harry Carstensen and Günther Fielmann planted the one millionth tree in Büdelsdorf . Fielmann is also committed to nature conservation and environmental protection , monument preservation and organic farming . Günther Fielmann does this as an organic farmer and organic farmer on Hof Lütjensee and Hof Ritzerau. Fielmann supports schools, communities, old people's homes and promotes popular sport .

Awards

  • 2003: German trade award in the category management performance in a niche of the retail trade
  • 2011: Corporate Excellence Award
  • 2014: Customer champion in the major customers category (Market Research Forum and the German Society for Quality)

See also

literature

  • Harald Czycholl: Fielmann. From optician to king of glasses. Wachholtz Verlag, Hamburg / Neumünster 2014, ISBN 978-3-529-07500-1 .

Web links

Commons : Fielmann  - collection of images, videos and audio files

Individual evidence

  1. ↑ fellmann.de imprint
  2. ↑ a b c d e f g Annual Report 2019
  3. ↑ Unscheduled changes in MDAX and SDAX - Fielmann will replace Altana on January 6, 2009. Last accessed on April 26, 2018 [1]
  4. ↑ Optician chain: Günther Fielmann withdraws from the board. Retrieved December 2, 2019 .
  5. ↑ Fielmann buys leading optician in Slovenia. WELT Online from August 13, 2019.
  6. ↑ Marc Fielmann: Interview with the head of the optician. Handelsblatt dated December 18, 2019.
  7. ↑ Fielmann mandatory report: Fielmann Family Foundation ensures leadership for future generations. Fielmann AG, November 19, 2012, accessed on February 5, 2018 .
  8. ↑ Ownership: [2]
  9. ↑ Fielmann receives dual leadership. Fielmann, press release.
  10. ↑ Christoph Kapalschinski: Marc Fielmann: Boss at the age of 28 - how the new Fielmann boss wants to digitize the optician. In: Handelsblatt , April 25, 2018, accessed on February 3, 2019.
  11. ↑ Generation change in the final phase [3]
  12. ↑ The employees. Fielmann AG, accessed on December 16, 2016 .
  13. ↑ Daniela Stürmlinger: Fine tuning in Plön Castle for the right perspective. Hamburger Abendblatt , January 3, 2012, accessed on September 12, 2015 .
  14. ^ The Fielmann Academy at Plön Castle. In: fielmann-akademie.com , accessed on September 12, 2013.
  15. ↑ 91 speakers from three continents. In: SHZ.de , December 19, 2012, accessed on September 12, 2013.
  16. ^ Fielmann.de - Social engagement: Fielmann trees.
  17. ↑ Angela Merkel's flying visit to the glasses king. May 20, 2009, accessed December 16, 2016 .
  18. ↑ FAZ.net: Strong owners ensure quality in the company. May 16, 2011
  19. ↑ Award - Fielmann optician chain is Germany's customer champion. Hamburger Abendblatt, May 30, 2014, accessed on December 16, 2016 .

Coordinates: 53 ° 34 ′ 49.3 "  N , 10 ° 1 ′ 47.7"  E