The recruits

from Wikipedia, the free encyclopedia
Television broadcast
Original title The recruits
Country of production Germany
original language German
Year (s) 2016-2017
Production
company		 Castenow, spin tv
length 5-10 minutes
Episodes 80 in 1 season
Broadcasting
cycle		 Mon-Fri daily
genre Reality TV
First broadcast November 2016 on Youtube

The recruits is a web series that was used by the Bundeswehr from November 2016 to recruit new recruits. For this purpose, recruits from the 10th inspection of the marine technology school in Parow were filmed during their basic training.

At the beginning of the series, the videos ended up almost exclusively at the top of YouTube trends, but gradually the interest of viewers lost. The Bundeswehr describes the series as a "great success" because the number of applicants increased by 20% afterwards.

concept

In the 5–10 minute episodes, the recruits are usually filmed with cameras with fisheye lenses on the individual days of their basic training . In addition, they and their trainers give brief explanations of current events during the training.

Sequels

A similar series was produced in 2017 with the theme of MINUSMA in Mali, Africa . Individual episodes were able to reach the targeted young target audience with several hundred thousand views. The series KSK - Never fight for you alone followed in 2018 , broadcast on YouTube and WhatsApp . In April 2019, the YouTube series Survival started, in which seven officers were accompanied on a lone fighter course. The series The Recruits , in which seven Bundeswehr recruits were accompanied in their basic training, started in September 2019 and was also published on YouTube.

The broadcaster RTL II secured the rights to broadcast the series on television. Since it was not possible to agree on a suitable slot, RTL II decided not to implement the project after all. The Bundeswehr wants to look for an alternative.

criticism

The following important information is missing from this article or section:
There were far more and more relevant reactions.
Help Wikipedia by researching and pasting it .

Sascha Stoltenow, blogger and former soldier, comments critically on the web series: "For me this is too much adventure playground and too little serious consideration of the serious aspects of military service."

The Greens politician Doris Wagner criticized in the Augsburger Allgemeine that serious issues such as foreign assignments, death and boredom are completely ignored in the basic business.

Awards

The recruits received the German Digital Award 2017 in the category "Branded Content - Video-long-form (e.g. WebTV)" and received bronze in the category "Social / Dialog - Social Media Campaign". The series also received the Client Award 2017. The Art Directors Club for Germany awarded the series in 2017 with a golden nail in the “Branded Content” category and a silver nail in each of the “Social Media / Network” and “Digital Campaign” categories . In November 2017 Die Rekruten won two GWA Effies : Silver in the “Media” category and gold in the “Content Hero” category. The series won the award for the first time in German Effie history for the awarded Grand Prix. At the German Media Prize 2018 , the agency Crossmedia was awarded for the series in the category “Best Media Idea Digital”.

Web links

Individual evidence

  1. ↑ The start page. In: dierekruten.de. Retrieved January 11, 2017 .
  2. ↑ a b Newstime from November 12, 2018
  3. ↑ Inge Kloepfer: We want you! In: FAZ . November 1, 2017, accessed September 15, 2018 .
  4. ↑ Barbara Knopf: "Survival": How the Bundeswehr advertises recruits on YouTube. In: Bayerischer Rundfunk . May 3, 2019, accessed December 28, 2019 .
  5. ↑ Matthieu Praun: Bundeswehr series "Survival" on YouTube - on the aesthetics of war . Ed .: Die Welt . April 24, 2019 ( welt.de [accessed December 28, 2019]).
  6. ↑ Christiane Hübscher: Bundeswehr series on Youtube: “The recruits” are at the start. In: ZDF . September 30, 2019, accessed December 28, 2019 .
  7. ↑ Alexander Krei: RTL II secures rights to Bundeswehr series. In: DWDL.de . May 29, 2017. Retrieved May 30, 2017 .
  8. ↑ Alexander Krei: RTL II does not include the Bundeswehr series in its program. In: DWDL.de . August 22, 2017. Retrieved August 22, 2017 .
  9. ^ Bundeswehr image campaign on Youtube. Retrieved August 22, 2017 .
  10. ↑ New Bundeswehr series "The Recruits": The basic training as a soap opera. Retrieved August 22, 2017 .
  11. ↑ Bundeswehr wins German Digital Award with "Die Rekruten" Bundeswehr web series: "Die Rekruten" wins gold. Retrieved August 22, 2017 .
  12. ↑ Competition 2017, Gold Branded Content. Art Directors Club, accessed January 25, 2019 .
  13. ↑ Bundeswehr wins the first Grand Prix. Horizont.net, November 9, 2017, accessed January 25, 2019.
  14. ↑ Anja von Fraunberg: Julia Jäkel is the media personality of the year . In: wuv.de from March 15, 2018, accessed on March 16, 2018.