Castrol
| Castrol Limited | |
|---|---|
| legal form | Limited |
| founding | March 9, 1899 |
| Seat | Liverpool |
| Branch | Mineral oil processing industry |
| Website | [1] |
Castrol is a British brand of industrial and automotive lubricants with a range of oil products for most areas of lubricant needs. The Castrol brand is part of the BP Group but has retained its own identity.
history
- Historical logos
Logo 1917
Logo 1929
Logo 1946
1958 logo
Logo 1968
Logo 1992
Logo 1999
Castrol Racing logo
Castrol was founded on March 9, 1899, when Charles C. Wakefield became a specialist in steam locomotive lubricants. Initially named after the founder, CC Wakefield & Co, the company specialized in selling lubricants to railroad , shipping, mining and textile industries . At the beginning of the 20th century, the company began selling motor oil and shortly thereafter oils for motorcycles , airplanes and racing cars . In 1909 the brand name "Castrol" was introduced. This is derived from the English designation for castor oil (castor oil).
Over the years, this business idea has grown into a globally active group that operates in over 145 countries. Charles Wakefield had the idea of using marketing very early on . From the very beginning, advertising was carried out and partnerships were established with automobile manufacturers in the development of lubricants. Cars, motorcycles and airplanes with Castrol adverts painted on them increased brand awareness. Castrol has also been involved in racing since 1905.
After the First World War , Wakefield opened offices in the USA , India and Australia . In 1939 the Castrol company was already selling its products in Europe , North America , Asia and South Africa .
During the Second World War , the production facilities in Liverpool were bombed. Nevertheless, the British armed forces were supplied with much-needed oils and lubricating equipment. The company went public in 1943 .
In 1950, the year Charles C. Wakefield died, the first Formula 1 Grand Prix started . Castrol supported the Italian Giuseppe Farina , who competed with Alfa Romeo and achieved the first victory in Grand Prix history.
As early as the early 1960s, cars needed fewer oil changes, and competition in the lubricants market became fiercer. The reaction of the Castrol Group (as the company has been called since 1960) was diversification into areas such as metalworking, plastics production , impregnation preparations and anti-corrosion agents. This expansion turned out to be costly, as did development costs because of the new products. The company needed money and in 1966 accepted a takeover offer from Burmah Oil. The newly formed company, renamed Castrol-Burmah, then expanded rapidly. In 2000, Castrol-Burmah was bought by the BP Group and has belonged to the BP Group ever since .
Today Castrol is one of the largest manufacturers of lubricants in the world and in 1974 developed the fully synthetic motor oil "Formula RS", which was Castrol's official racing oil for several decades and has since been replaced by "Castrol Edge" in the racing sector. Castrol lubricants are used in practically all areas of shipping, aviation , industry and road traffic.
Castrol worldwide
Especially in the USA , Castrol is represented as a sponsor of the NHRA Drag Racing and the NASCAR races. In Australia, Castrol is the most widely used oil in the Australian Touring Car / V8 Supercar Series where Castrol supports the Ford team. Castrol is also involved in Australian drag racing and has been supporting Victor Bray there for 17 years.
Products
The company offers engine oils, gear oils and specialty products for the automotive, two-wheeler and commercial vehicle sectors as well as for shipping, aviation and industry. There are currently three product families in the passenger car sector: Castrol EDGE, Castrol Magnatec and Castrol GTX. In April 2014, Castrol EDGE with Titanium, the latest product, was launched in Germany. It is supposed to double the oil film thickness and at the same time reduce the friction in the engine. Just like the Castrol Magnatec and Castrol GTX product lines, the latest generation of lubricants also includes engine oils of various viscosities. Since 2007, Castrol products have been appearing with a uniform global appearance.
Castrol in the motorcycle industry
Castrol has designed its own series of tests for motorcycle engines specifically for motorcycles to evaluate the performance of oils for 4-stroke motorcycles. These oils are developed on motorcycles and have proven themselves on motorcycles.
Castrol has also conducted an independent survey of more than 15,000 consumers around the world to determine what consumers expect from their vehicles and their engine oil. Based on these findings, product lines with a new look and a new image were designed. At the beginning of 2007, Castrol launched these new families of motorcycle oils on the market. The knowledge gained from the study provided the basis for new products and services in the motorcycle industry. The product lines that have been specially developed for the needs of motorcycles are Castrol Power 1 and Act> evo.
Partnerships with automobile manufacturers
Castrol works with various automobile manufacturers (Original Equipment Manufacturers, or OEMs for short) in the development of new lubricants. Well-known manufacturers of motor vehicles (cars and trucks) such as the Volkswagen Group , BMW, Land Rover , Jaguar , Volvo , MAN , DAF , Honda , ŠKODA and Seat recommend Castrol products.
Speed records
In order to increase the awareness of the Castrol brand, Charles C. Wakefield particularly supported those lone fighters who wanted to set new world speed records in all conceivable categories. Charles C. Wakefield personally presented the "Wakefield Trophy Award" for world speed records on land. In the period from 1920 to the end of 1930, Castrol was particularly involved in setting speed records.
On October 4, 1983 Richard Noble set a very special speed record. With a top speed of 1,019.468 km / h he sped through the Black Rock Desert , USA . For the follow-up project, the development of the ThrustSSC , Castrol was the first sponsor. Andy Green was the first person to break the sound barrier with a land vehicle with the Thrust-SCC in 1997 at 1,227.983 km / h. This was the eleventh speed record that Castrol was involved in since 1913.
1921: Donald Campbell hits 300 mph with his Bluebird K7 jet boat
1927: Henry Seagrave breaks the 200 mph barrier with the Sunbeam
1930: Joe Wright hits 150 mph on his motorcycle
1933: Francesco Agello flies 440 mph
1938: Mallard locomotive reaches 125 mph
1983: Richard Noble reaches the top speed of 1,019.468 km / h
1997: Andy Green breaks the sound barrier with the Thrust-SSC with 1,227.983 km / h
Sponsorship
Castrol has sponsored motorsport teams for several decades and had more than 470 race wins with more than 50 manufacturers by 2014. Volkswagen Motorsport and Castrol have been partners since 2005 and scored a triple victory at the Dakar Rally between 2009 and 2011. Since 2013, Castrol has also supported VW in the World Rally Championship and won the 2013 drivers and manufacturers' championships. The company has sponsored the World Endurance Championship with Audi since 2011, first with BMW since 2012, then the DTM with Audi in 2014 .
In the motorcycle industry, Castrol organized the Power1 Tour 2007 . Honda and Castrol have worked together for more than 50 years. The company currently sponsors the Honda Gresini Team at MotoGP .
Castrol was the official sponsor of UEFA EURO 2008 and 2012 as well as the 2010 FIFA World Cup and 2014 FIFA World Cup in Brazil.
Individual evidence
- ↑ Trademark register
- ↑ Overview of products. castrol.com, accessed May 19, 2014 .
- ↑ Car engine oils. castrol.com, accessed May 19, 2014 .
- ↑ Castrol EDGE with Titanium FST. kfz-betrieb.vogel.de, accessed on May 19, 2014 .
- ↑ OEM. www.autoundwirtschaft.at, accessed on June 13, 2014 .
- ↑ history. www.castrolmoto.com, accessed June 12, 2014 .
- ↑ Race victories. www.castrolmoto.com, accessed June 12, 2014 .
- ↑ Dakar Rally. (No longer available online.) Www.volkswagen-motorsport.com, archived from the original on July 2, 2014 ; Retrieved June 12, 2014 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ^ World Rally Championship. www.castrol.com, accessed June 12, 2014 .
- ^ German Touring Car Championship. www. castroledge.com, accessed June 12, 2014 .
- ↑ Moto GP. www.castrol.com, accessed June 12, 2014 .
- ↑ FIFA World Cup 2014. de.fifa.com, accessed on May 23, 2014 .
Web links
- Official Site - Castrol Motor Oil
- Homepage of the German Castrol
- Acquisition of Burmah Castrol report of BBC News Articles