Soccer World Cup 2010

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Soccer World Cup 2010
2010 FIFA World Cup
2010 FIFA World Cup logo.svg
Number of nations 32  (of 206 applicants)
World Champion SpainSpain Spain (1st title)
venue South AfricaSouth Africa South Africa
Opening game June 11, 2010 ( Johannesburg )
Endgame July 11, 2010 (Johannesburg)
Games 64
Gates 145  (⌀: 2.27 per game)
spectator 3,178,856  (⌀: 49,670 per game)
Top scorer GermanyGermany Thomas Müller (5 goals)
Best player UruguayUruguay Diego Forlan
Best goalkeeper SpainSpain Iker Casillas
Yellow card yellow cards 261  (⌀: 4.08 per game)
Yellow-red card Yellow-red cards (⌀: 0.13 per game)
Red card Red cards (⌀: 0.14 per game)
Penalty kicks 15  (⌀: 0.23 per game)

The final round of the FIFA World Cup 2010 ( English FIFA World Cup ) was the 19th playout of the most important tournament for football - national teams and was held from 11 June to 11 July 2010 in South Africa and for the first time on the African instead continent.

Spain became world champions for the first time , defeating the Netherlands in the final. Third place went to the team of Germany , with Thomas Mueller , also made the top scorer, who scored five goals during the tournament. Defending champion Italy , like the vice world champion of the 2006 World Cup , France , was eliminated in the group stage.


Due to a rotation principle decided by FIFA, only applications from African countries were accepted for the 2010 World Cup. In addition to South Africa, Egypt and Morocco were also accepted as applicants. A joint application by Libya and Tunisia had previously been rejected, whereupon Tunisia withdrew. Libya made it clear that Israel would not be allowed to participate in its country and withdrew as a candidate a short time later. The official reason given by FIFA was that Libya's infrastructure was insufficient to host a World Cup. Contrary to initial announcements, Nigeria had not submitted an application. Already in the first ballot, South Africa secured itself the victory with 14 to 10 votes against Morocco. Egypt received no votes. The decision of the executive committee of the world football association FIFA was taken on May 15, 2004 in Zurich . FIFA announced the exact date of the 2010 World Cup on December 6, 2006 in Zurich. In 2013, official Chuck Blazer confessed to taking a bribe for his vote.


The World Cup games were played in ten stadiums in nine different South African cities. Soccer City in Johannesburg is known as the "home of South African football" and was chosen as the venue for the opening and final matches. The stadium is purely a football stadium and, after an expansion for the World Cup, can accommodate around 84,490 spectators. The two semi-finals took place in Cape Town and Durban, the game for third place was played in Port Elizabeth. A total of eight games took place in Soccer City , Cape Town and Port Elizabeth, while Johannesburg's Ellis Park, like the stadium in Durban, hosted seven games. Six games each were played in Rustenburg, Bloemfontein and Pretoria. There were four group games each for the two stadiums in Polokwane and Nelspruit.

Johannesburg Durban Cape Town Johannesburg
Soccer City Moses Mabhida Stadium Green Point Stadium Ellis Park Stadium
Capacity: 84,490 Capacity: 62,760 Capacity: 64,100 Capacity: 55,686
Total audience: 670,859 Total audience: 434,631 Total audience: 507,340 Total audience: 372,843
Cut: 83.857 Cut: 62.090 Cut: 63,418 Cut: 53.263
Soccer City Moses Mabhida Stadium Cape Town Stadium Ellis Park Stadium
Port Elizabeth
Loftus Versfeld Stadium Nelson Mandela Bay Stadium
Capacity: 42,858 Capacity: 42,486
Total audience: 234,092 Total audience: 285,643
Cut: 39.015 Cut: 35,705
Loftus Versfeld Stadium Nelson Mandela Bay Stadium
Bloemfontein Polokwane Nelspruit Rustenburg
Free State Stadium Peter Mokaba Stadium Mbombela Stadium Royal Bafokeng Stadium
Capacity: 40,911 Capacity: 41,733 Capacity: 40,929 Capacity: 38,646
Total audience: 196,823 Total audience: 139,436 Total audience: 143,492 Total audience: 193,697
Cut: 32,804 Cut: 34,859 Cut: 35,873 Cut: 32,283
Free State Stadium Peter Mokaba Stadium Mbombela Stadium Royal Bafokeng Stadium


The record number of 200 national soccer teams applied for participation in the 19th soccer World Cup . The starting places were allocated within the six continental associations through a qualification tournament , which is also known as the World Cup preliminary round . The drawing of the qualifying groups took place during the preliminary draw on November 25, 2007 in Durban .

The European UEFA was guaranteed 13 World Cup participants, the African CAF 6, including the host country. In contrast, the Asian AFC had to play their fifth-placed candidate in a play-off against the winner of the OFC qualification from Oceania, through which New Zealand qualified for the World Cup. Three teams from the North and Central American CONCACAF qualified, as Uruguay prevailed in the relegation as the fifth South American starter for the CONMEBOL association .


The following 32 national teams from the respective continental associations qualified for the final round:

13 from Europe DenmarkDenmark Denmark GermanyGermany Germany EnglandEngland England FranceFrance France GreeceGreece Greece
ItalyItaly Italy NetherlandsNetherlands Netherlands PortugalPortugal Portugal SwitzerlandSwitzerland Switzerland SerbiaSerbia Serbia
SlovakiaSlovakia Slovakia SloveniaSlovenia Slovenia SpainSpain Spain
5 from South America ArgentinaArgentina Argentina BrazilBrazil Brazil ChileChile Chile Paraguay 1990Paraguay Paraguay UruguayUruguay Uruguay
3 from North, Central America and the Caribbean HondurasHonduras Honduras MexicoMexico Mexico United StatesUnited States United States
6 from Africa AlgeriaAlgeria Algeria Ivory CoastIvory Coast Ivory Coast GhanaGhana Ghana CameroonCameroon Cameroon NigeriaNigeria Nigeria
South AfricaSouth Africa South Africa (hosts)
4 from Asia AustraliaAustralia Australia Korea NorthNorth Korea North Korea JapanJapan Japan Korea SouthSouth Korea South Korea
1 from Oceania New ZealandNew Zealand New Zealand

Serbia and Slovakia took part as independent nations for the first time at the 2010 World Cup. Serbia has been represented in previous tournaments as part of the Yugoslav team and in 2006 as part of the Serbian-Montenegrin team. Slovakia was previously represented by the Czechoslovak national team.

World map of the participants and their placements


On December 2, 2009, FIFA announced the raffle pots for the draw. Contrary to previous practice, for the first time only the FIFA world rankings (from October 2009) were used to determine the seeded teams. In previous years a mixture of world rankings and the results of past tournaments was used. In addition to hosts South Africa (85th place), the European teams from Spain (2nd place), the Netherlands (3), Italy (4), Germany (5) and England (7), as well as from South America Brazil (1) and Argentina ( 6). They were drawn one team from North and Central America, Asia, Australia and Oceania, one of the other representatives from Africa and South America and one of the remaining European teams. In addition to this rule, FIFA also stipulated that Brazil and Argentina could not be drawn from any other South American team and that South Africa could not be drawn from any other African team.

The draw for the final round took place on December 4, 2009 in Cape Town . It resulted in the following group composition:

Group A Group B Group C Group D
South AfricaSouth Africa South Africa ArgentinaArgentina Argentina EnglandEngland England GermanyGermany Germany
MexicoMexico Mexico NigeriaNigeria Nigeria United StatesUnited States United States AustraliaAustralia Australia
UruguayUruguay Uruguay Korea SouthSouth Korea South Korea AlgeriaAlgeria Algeria SerbiaSerbia Serbia
FranceFrance France GreeceGreece Greece SloveniaSlovenia Slovenia GhanaGhana Ghana
Group E Group F. Group G Group H.
NetherlandsNetherlands Netherlands ItalyItaly Italy BrazilBrazil Brazil SpainSpain Spain
DenmarkDenmark Denmark Paraguay 1990Paraguay Paraguay Korea NorthNorth Korea North Korea SwitzerlandSwitzerland Switzerland
JapanJapan Japan New ZealandNew Zealand New Zealand Ivory CoastIvory Coast Ivory Coast HondurasHonduras Honduras
CameroonCameroon Cameroon SlovakiaSlovakia Slovakia PortugalPortugal Portugal ChileChile Chile

For information on the individual World Cup groups and squads of the teams, click on the respective link.

Rulebook and mode

For the 2010 World Cup, FIFA made two changes to the rules. The first concerned the yellow card suspension rule for players who are suspended for the following game after two yellow cards. In contrast to the 2006 World Cup, existing yellow cards no longer expired after the group stage, but only after the quarter-finals. The second innovation concerned the execution of penalties. Here the shooter was allowed to continue his approach, but not delay the shot. If this rule was violated, the penalty had to be repeated and the shooter could be punished with a yellow card.

There were eight groups with four participants each. Within each group, each team played against each other team. The first two teams qualified for the round of 16. The teams were placed in the groups in the following order:

  1. Number of points from all group matches (win: 3 points; draw: 1 point; defeat: 0 points);
  2. Goal difference from all three games;
  3. Number of goals scored;
  4. Number of points from the direct encounters of teams with equal points and goals;
  5. Goal difference in the direct encounters of teams with equal points and goals;
  6. Number of goals scored in direct encounters between teams with equal points and goals;
  7. Drawing of lots by the FIFA Organizing Committee.

Group stage

All kick-off times in local time ( UTC +2) correspond to Central European Summer Time . The score at halftime is shown in brackets.

Group A

Pl. country Sp. S. U N Gates Diff. Points
 1. UruguayUruguay Uruguay  3  2  1  0 004-000  +4 07th
 2. MexicoMexico Mexico  3  1  1  1 003: 200  +1 04th
 3. South AfricaSouth Africa South Africa  3  1  1  1 003: 500  −2 04th
 4th FranceFrance France  3  0  1  2 001: 400  −3 01
The South Africans cheering after the 1-0 win in the opening game against Mexico on June 11, 2010
Fri., June 11, 2010, 4 p.m. in Johannesburg (Soccer City)
South Africa - Mexico 1: 1 (0: 0)
Friday, June 11, 2010, 8:30 p.m. in Cape Town
Uruguay - France 0-0
Wed., June 16, 2010, 8:30 p.m. in Pretoria
South Africa - Uruguay 0: 3 (0: 1)
Thursday, June 17, 2010, 8:30 p.m. in Polokwane
France - Mexico 0: 2 (0: 0)
Tue., June 22, 2010, 4 p.m. in Rustenburg
Mexico - Uruguay 0: 1 (0: 1)
Tue., June 22, 2010, 4 p.m. in Bloemfontein
France - South Africa 1: 2 (0: 2)

Uruguay was not considered the top favorite of Group A in the run-up. The opening game against the favored French in Cape Town was largely lacking in highlights. In the end it was 0-0, so the South Americans were already under pressure in their second game against hosts South Africa. In a one-sided game, Uruguay's star striker Diego Forlán met after 24 minutes to make it 0-1, after which the "Urus" dominated the action. After a foul by South Africa goalkeeper Khune on Suárez in the 80th minute, the latter saw the red card, the subsequent penalty was converted again by Forlán. Pereira marked the 3-0 final result in stoppage time, so Uruguay would have been enough to reach the round of 16 with a draw in the last game. The last game of Group A against Mexico could also be won by a goal from Suárez in the 44th minute. For the first time since the 1990 World Cup, Uruguay made it back to the round of 16 and, besides Portugal, was the only team to not concede a goal in the group stage.

Mexico prevailed as second in the group. The Mexicans fell behind in the opening game against South Africa shortly after the break, but the result was equalized in the 79th minute when Rafael Márquez shot completely free in the hosts' penalty area. In the end it stayed at 1: 1. In the second game against France, the Central Americans dominated the surprisingly passive acting vice world champion. Goals by the substitute Chicharito in the 69th minute and a penalty by old star Cuauhtémoc Blanco brought the first victory for the Mexicans at this World Cup. Thus, in the last group game against Uruguay, it was still possible to participate in the round of 16. This was lost 0: 1, but due to the better goal difference against South Africa, it was enough for a place in the round of the last 16.

Host South Africa was considered an outsider in Group A from the start, but coach Carlos Alberto Parreira's team showed heart and will in the opening game against Mexico and even took the lead in the 55th minute with a shot from Siphiwe Tshabalala . The subsequent equalizer by Márquez let the dream start for the hosts burst, but in the end it was enough for a respectable 1: 1. The subsequent game against Uruguay showed South Africa's weaknesses in terms of play: The hosts could hardly set any accents forward, the defense often seemed disorganized. As a result, the game was lost 3-0. This meant that South Africa could only have reached the round of 16 with a big win against France. In the last game South Africa showed fighting spirit and won the game 2-1 with goals from Khumalo and Mphela. The worse goal difference compared to Mexico left South Africa in third place in Group A. Thus, for the first time in history, the host of a World Cup was eliminated in the group stage.

Like the defending champion at the 2002 World Cup , France was eliminated this time as runner-up in the group stage. After a subdued start against Uruguay, which ended 0-0, and a defeat against Mexico, the reigning vice-world champion could only have reached the round of 16 with a win. The last game of Group A against South Africa could not be won either: After a 2-0 deficit, the only goal of the French in this tournament in the 70th minute by Florent Malouda could not avert the embarrassment. France eliminated with one point and 1: 4 goals as the bottom of the group. However, chaos reigned not only playfully, but also outside the field, which was described in the French media as the " fiasco of Knysna ". After a dispute between captain Patrice Evra and conditioning coach Robert Duverne , the players boycotted the training. In addition, striker Nicolas Anelka was sent home early for allegedly insulting coach Raymond Domenech at half time against Mexico.

Group B

Pl. country Sp. S. U N Gates Diff. Points
 1. ArgentinaArgentina Argentina  3  3  0  0 007: 100  +6 09
 2. Korea SouthSouth Korea South Korea  3  1  1  1 005: 600  −1 04th
 3. GreeceGreece Greece  3  1  0  2 002: 500  −3 03
 4th NigeriaNigeria Nigeria  3  0  1  2 003: 500  −2 01
Sat, June 12, 2010, 1:30 p.m. in Port Elizabeth
South Korea - Greece 2: 0 (1: 0)
Sat., June 12, 2010, 4 p.m. in Johannesburg (Ellis Park Stadium)
Argentina - Nigeria 1: 0 (1: 0)
Thursday, June 17, 2010, 1:30 p.m. in Johannesburg (Soccer City)
Argentina - South Korea 4: 1 (2: 1)
Thursday, June 17, 2010, 4 p.m. in Bloemfontein
Greece - Nigeria 2: 1 (1: 1)
Tue., June 22, 2010, 8:30 p.m. in Durban
Nigeria - South Korea 2: 2 (1: 1)
Tue., June 22, 2010, 8:30 p.m. in Polokwane
Greece - Argentina 0: 2 (0: 0)

The Argentinians, trained by Diego Maradona , were considered one of the favorites for the world championship. In the opening game against Nigeria, this reputation was quickly lived up to when Gabriel Heinze brought the South Americans into the lead after just six minutes. The rest of the game could not match the level of the opening minutes, but the Gauchos still won 1-0 . In the second game against South Korea, Maradona's team showed their offensive qualities, after half an hour it was 2-0. Shortly before the break, a carelessness by Martín Demichelis allowed the South Koreans to hit the next goal and made the game exciting again, but towards the end of the game the Asians ran out of air: Two goals by Higuaín in the closing stages marked the 4-1 final result . Thus Argentina was already qualified for the round of 16 ahead of time. But the last game in which Maradona had a B-Elf play against harmless Greeks was won 2-0. This made Argentina - alongside the Netherlands in Group E - the only team to win all three group games.

South Korea qualified for the second round for the first time since the respectable fourth place at the 2002 World Cup in their own country. In the opening game against Greece, goals from Lee Jung-soo and Manchester star Park Ji-sung were able to collect the first three points. The ensuing 4-1 defeat against Argentina put the Asians under pressure: only a win against Nigeria would have brought South Korea straight to the round of 16, with a defeat or a draw one would have hoped for a defeat by Greece against Argentina. After South Korea were 0-1 down in the play-off after 12 minutes, the result was equalized by Lee Jung-soo (38th minute) before the break. Shortly after the break, Lee Chung-yong turned the game around and it was 2-1 for South Korea. A penalty kick allowed Nigeria to equalize in the 69th minute, but in the end, the 2-2 draw was enough for South Korea to make it into the knockout round, as Greece had lost 2-0 to Argentina.

For the first time since the 1994 World Cup , Greece took part in a World Cup. As in the past, they played in a group with Argentina and Nigeria. The opening game against South Korea was lost 2-0, the appearance of the Greeks seemed too harmless. In the game against Nigeria, an early 0: 1 deficit was converted into a 2: 1. Greece scored its first ever World Cup points and goals. A win against Argentina and a simultaneous defeat of the South Koreans against Nigeria could have brought Greece into the round of 16. But the game against Argentina's B team was lost 2-0. The Greeks began their early journey home. Otto Rehhagel then resigned as coach of the Greek national team.

The disappointing performance of the Nigerian national team (only one point from three games) had far more serious consequences. On June 30, 2010, Nigerian President Goodluck Jonathan ordered the dissolution of the Nigerian Football Association and the withdrawal of the Super Eagles from all tournaments for two years. He also announced that he would hold officials to account for any misappropriation of funds. The measures should serve a fundamental rebuilding, since the problems of the Nigerian football team are structural. However, they contradicted the FIFA principle of state non-interference. In the past, FIFA had several teams, such as B. the Iraqi or Bruneii , temporarily suspended due to government intervention. Shortly before the end of the ultimatum in which FIFA threatened to suspend Nigeria, the Nigerian President lifted his suspension for the national teams and the dissolution of the association on July 5, 2010. In 1996 Nigeria was banned from the African Football Association CAF for two years after the team had not participated in the 1996 African Cup of Nations in South Africa by order of the military dictator Sani Abacha .

Group C

Pl. country Sp. S. U N Gates Diff. Points
 1. United StatesUnited States United States  3  1  2  0 004: 300  +1 05
 2. EnglandEngland England  3  1  2  0 002: 100  +1 05
 3. SloveniaSlovenia Slovenia  3  1  1  1 003: 300  ± 0 04th
 4th AlgeriaAlgeria Algeria  3  0  1  2 000: 200  −2 01
Before the England-USA game on June 12, 2010
Sat., June 12, 2010, 8:30 p.m. in Rustenburg
England - United States 1: 1 (1: 1)
Sun., June 13, 2010, 1:30 p.m. in Polokwane
Algeria - Slovenia 0: 1 (0: 0)
Friday, June 18, 2010, 4 p.m. in Johannesburg (Ellis Park Stadium)
Slovenia - United States 2: 2 (2: 0)
Friday, June 18, 2010, 8:30 p.m. in Cape Town
England - Algeria 0-0
Wed., June 23, 2010, 4 p.m. in Pretoria
United States - Algeria 1: 0 (0: 0)
Wed., June 23, 2010, 4:00 p.m. in Port Elizabeth
Slovenia - England 0: 1 (0: 1)

One of the big surprises of the group stage was the group win of the Americans in Group C. Although they fell behind in the opening game against England after 4 minutes, the result was equalized shortly before the break: A harmless shot by Clint Dempsey in the 40th minute England goalkeeper Robert Green slipped through the gloves into the goal. The USA were able to defend the result until the final whistle, and the first point was overtaken against the highly-favored English. The Americans also fell behind early in their second game against Slovenia, with Birsa taking the Eastern Europeans into the lead on 13 minutes before Ljubijankič increased to 2-0 just before the break. Everything seemed to amount to a defeat for the USA, but the Americans were combative and managed to catch the goal shortly after half-time through Landon Donovan . Michael Bradley , son of coach Bob Bradley , equalized 2-2 with eight minutes to go . The Americans had to win their last game against Algeria with two draws, but England’s win against Slovenia would not have made a draw. But it did not look like that for a long time after the Americans were almost negligent in exploiting the opportunities. Landon Donovan only managed the redeeming goal for a 1-0 victory in stoppage time, so the USA were not only in the knockout round, but even group first due to the higher number of hits.

The English were considered, also because of the sovereign qualification, as sure contenders for the group victory. The English media derided the group in advance of the WM as EASY ( E ngland, A lgeria, S Lovenia, Y anks). But already in the first game against the USA they did not live up to their role as favorites. Although managed Liverpool's Steven Gerrard the lead early, the rest of the game, however, was erratic. So the mistake of goalkeeper Green could not be corrected, the expected win at the beginning failed to materialize. After the Greens mistake, he was replaced by David James for the rest of the tournament . Disappointingly, there was no increase in performance in the second group game, against Algeria the Three Lions hardly had any chances in a weak game. With two draws, the English were under pressure in the last group game against Slovenia, but managed to save the lead with a goal by Defoe in the 23rd minute over time. England had the same number of points as the USA, but due to the fewer goals scored, it was only enough for second place in the group.

For Slovenia, the tournament started furiously as the outsider in Group C: The 1-0 win in the opening game against Algeria made it possible to collect the first three points. Also in the second game against the USA they led 2-0 at the break. In the end, however, the Americans managed to equalize, so that the entry into the knockout round depended on the last game against England. In this game, however, the Slovenian team could not build on the good performances of the previous games and lost with 0: 1. A draw or a defeat by the USA against Algeria would have been enough for the Slovenes to reach the last 16, but the USA won against Algeria at the same time and Slovenia was eliminated in third place.

In the World Cup qualification, Algeria surprisingly prevailed against Egypt in the play-off, and so after 1982 and 1986 they participated in a World Cup finals again. But already the first game against Slovenia was lost 0-1. The English could wrest a 0-0 in the second game, but Algeria's chances of making it into the round of 16 were only theoretical. Even in the last game against the USA you could keep up for a long time, but in the end the North African game, which was mostly reduced to defensive work, was no longer enough. The 0-1 defeat sealed Algeria's elimination, not a single goal could be scored.

Group D

Pl. country Sp. S. U N Gates Diff. Points
 1. GermanyGermany Germany  3  2  0  1 005: 100  +4 06th
 2. GhanaGhana Ghana  3  1  1  1 002: 200  ± 0 04th
 3. AustraliaAustralia Australia  3  1  1  1 003: 600  −3 04th
 4th SerbiaSerbia Serbia  3  1  0  2 002: 300  −1 03
The teams from Ghana and Germany shortly before kick-off
Sun., June 13, 2010, 4:00 p.m. in Pretoria
Serbia - Ghana 0: 1 (0: 0)
Sun., June 13, 2010, 8:30 p.m. in Durban
Germany - Australia 4: 0 (2: 0)
Friday, June 18, 2010, 1:30 p.m. in Port Elizabeth
Germany - Serbia 0: 1 (0: 1)
Sat., June 19, 2010, 4:00 p.m. in Rustenburg
Ghana - Australia 1: 1 (1: 1)
Wed., June 23, 2010, 8:30 p.m. in Nelspruit
Australia - Serbia 2: 1 (0: 0)
Wed., June 23, 2010, 8:30 p.m. in Johannesburg (Soccer City)
Ghana - Germany 0: 1 (0: 0)

Group D was the only group in which each team could win at least one game.

The favored German team secured a clear 4-0 against Australia, with the later top scorer Thomas Müller scoring his first international goal ever with the 3-0 goal. They lost 1-0 against Serbia, although the dismissal of Miroslav Klose after two yellow cards was discussed very differently. Another special feature of this game was the missed penalty by Lukas Podolski , which was the first time since Uli Stielike in 1982 that a German player missed a penalty at a World Cup. In the third game, the German team had to win to advance safely, which was also achieved after a weak game with a goal from Mesut Özil .

Ghana could not score a goal from the game in the entire group stage, but won four points with a penalty goal each against Serbia and Australia, which was enough to progress despite a 0-1 defeat against Germany. This game was a novelty in the history of the football World Cup , as Jérôme and Kevin-Prince Boateng were the first two brothers to face each other in a World Cup game.

Serbia miserably lost their first game against Ghana but managed to win thanks to a stronger performance against Germany with goalkeeper Vladimir Stojković holding the penalty shot by Podolski. With a win against Australia or a draw, if the game between Germany and Ghana did not end in a draw, the Serbian team could have reached the knockout round. However, despite a better first half, they lost 2-1, leaving Serbia out with three points.

Australia lost 4-0 to Germany. In the second game they took the lead, but in the same half conceded a hand penalty to equalize the 1-1 final score. In the end, despite a victory against Serbia, they were eliminated, as a victory with 4 goals would have been necessary to reach the round of 16.

Group E

Pl. country Sp. S. U N Gates Diff. Points
 1. NetherlandsNetherlands Netherlands  3  3  0  0 005: 100  +4 09
 2. JapanJapan Japan  3  2  0  1 004: 200  +2 06th
 3. DenmarkDenmark Denmark  3  1  0  2 003: 600  −3 03
 4th CameroonCameroon Cameroon  3  0  0  3 002: 500  −3 00
Scene from the game Netherlands - Denmark on June 14, 2010
Mon., June 14, 2010, 1.30 p.m. in Johannesburg (Soccer City)
Netherlands - Denmark 2: 0 (0: 0)
Mon., June 14, 2010, 4 p.m. in Bloemfontein
Japan - Cameroon 1: 0 (1: 0)
Sat., June 19, 2010, 1:30 p.m. in Durban
Netherlands - Japan 1: 0 (0: 0)
Sat., June 19, 2010, 8:30 p.m. in Pretoria
Cameroon - Denmark 1: 2 (1: 1)
Thursday, June 24, 2010, 8:30 p.m. in Rustenburg
Denmark - Japan 1: 3 (0: 2)
Thursday, June 24, 2010, 8:30 p.m. in Cape Town
Cameroon - Netherlands 1: 2 (0: 1)

The top favorites of Group E were the Netherlands, also due to the sovereign qualification with eight wins in eight games. Against the very defensive Danes, however, the start became a patience for Bert van Marwijk and his Dutch: It was only an own goal by Daniel Agger shortly after the break that brought momentum to Dutch attacking football , Dirk Kuyt scored 2-0 shortly before the final whistle. The second game against Japan also had few highlights, the highly praised offensive of the Dutch got difficult against the tight Asians. A forceful shot by Sneijder in the 53rd minute landed in the goal of Kawashima and marked the 1-0 final result. In the last game against Cameroon, a goal by van Persie gave them the lead after just under half an hour, but a handball by Rafael van der Vaart gave the Cameroonians a penalty in the 65th minute, which Eto'o converted to equalize. The long-injured Arjen Robben celebrated his World Cup opener in the 73rd minute with his substitution, and only ten minutes later he succeeded in making the 1: 2 lead that Huntelaar netted. Thus, the Netherlands were first in Group E and, together with Argentina, the only team to win all group matches.

The first game of the Japanese against Cameroon turned out to be very erratic, with little offensive urge from both teams. In the 38th minute Keisuke Honda scored the 1-0 for the Asians, the only highlight of the game and at the same time the final score. Against the Dutch they suffered a defeat in the second game, but Japan still qualified for the knockout round in the last group game. Against Denmark, after two free-kick goals from Honda and Endo, it was 2-0 in just under half an hour. A converted penalty from Tomasson shortly before the end brought the Danes closer, but in the 89th minute, substitute Okazaki scored the goal to make it 3-1, and Japan into the last 16.

The Danes were able to keep up with the Dutch in the opening game for a long time, but an own goal by Agger took the wind out of their sails and the game was lost 2-0. In the second game against Cameroon they were already ten minutes behind, but goals from Bendtner and Rommedahl brought the Danes back and the game was won 2-1. In the last game against Japan, Morten Olsen's team still managed to finish second, but in the end they had to admit defeat 1: 3 and finish third in the group after the group stage.

After Cameroon's star player Samuel Eto'o threatened to boycott shortly before the World Cup due to criticism from Roger Milla , there was a lot of unrest in and around the team in advance. In the end Eto'o was in the squad, but Cameroon was never able to meet the country's high expectations. All three group games were lost. Cameroon ended the first World Cup on their own continent as the worst African team.

Group F.

Pl. country Sp. S. U N Gates Diff. Points
 1. Paraguay 1990Paraguay Paraguay  3  1  2  0 003: 100  +2 05
 2. SlovakiaSlovakia Slovakia  3  1  1  1 004: 500  −1 04th
 3. New ZealandNew Zealand New Zealand  3  0  3  0 002: 200  ± 0 03
 4th ItalyItaly Italy  3  0  2  1 004: 500  −1 02
The Italian team played against Paraguay on June 14th, which ended in a draw
Mon., June 14, 2010, 8:30 p.m. in Cape Town
Italy - Paraguay 1: 1 (0: 1)
Tuesday, June 15, 2010, 1:30 p.m. in Rustenburg
New Zealand - Slovakia 1: 1 (0: 0)
Sun., June 20, 2010, 1:30 p.m. in Bloemfontein
Slovakia - Paraguay 0: 2 (0: 1)
Sun., June 20, 2010, 4:00 p.m. in Nelspruit
Italy - New Zealand 1: 1 (1: 1)
Thursday, June 24, 2010, 4 p.m. in Johannesburg (Ellis Park Stadium)
Slovakia - Italy 3: 2 (1: 0)
Thursday, June 24, 2010, 4:00 p.m. in Polokwane
Paraguay - New Zealand 0-0

After runner-up France in Group A, the reigning world champion , Italy, was eliminated. For Italy this was also the first out in the group stage since the 1974 World Cup . Italy was the fourth defending champion since 1950 ( also Italy ), 1966 ( Brazil ) and 2002 ( France ) to be eliminated in the first round. With their victory over Italy after three failed attempts to qualify for the World Cup when they first participated as an independent nation, Slovakia reached the round of 16 straight away. New Zealand was able to score its first points at a World Cup in its second World Cup participation after the World Cup in 1982 and was the only team to end the tournament unbeaten, because even world champions Spain lost the game against Switzerland in the group stage. New Zealand is the fifth team to be eliminated from the group stage undefeated (after 1958 ( England ), 1974 ( Scotland ), 1982 ( Cameroon ) and 1998 ( Belgium )).

Group G

Pl. country Sp. S. U N Gates Diff. Points
 1. BrazilBrazil Brazil  3  2  1  0 005: 200  +3 07th
 2. PortugalPortugal Portugal  3  1  2  0 007-000  +7 05
 3. Ivory CoastIvory Coast Ivory Coast  3  1  1  1 004: 300  +1 04th
 4th Korea NorthNorth Korea North Korea  3  0  0  3 001:120 −11 00
The teams of North Korea (in the foreground) and Brazil just before the game.
Tuesday, June 15, 2010, 4:00 p.m. in Port Elizabeth
Ivory Coast - Portugal 0-0
Tue., June 15, 2010, 8:30 p.m. in Johannesburg (Ellis Park Stadium)
Brazil - North Korea 2: 1 (0: 0)
Sun., June 20, 2010, 8:30 p.m. in Johannesburg (Soccer City)
Brazil - Ivory Coast 3: 1 (1: 0)
Mon., June 21, 2010, 1:30 p.m. in Cape Town
Portugal - North Korea 7: 0 (1: 0)
Friday, June 25, 2010, 4:00 p.m. in Durban
Portugal - Brazil 0-0
Fri., June 25, 2010, 4:00 p.m. in Nelspruit
North Korea - Ivory Coast 0: 3 (0: 2)

Before the tournament - like almost every World Cup - Brazil was one of the biggest favorites to win the title. In the first game against North Korea, however, the team struggled with their new, more down-to-earth style of play and for a long time could not gain an advantage against the strong defensive Koreans. The two winning goals were only achieved in the second half, but North Korea was able to reduce it to 1: 2 in the 89th minute. The game against Ivory Coast was won 3-1 despite a yellow-red card for playmaker Kaká , but Luís Fabiano scored the 2-0 illegally with the help of the arm. A goalless draw against defensive Portuguese ultimately secured the group victory.

Portugal disappointed as co-favorites in the first game against Ivory Coast with a 0-0. Disappointingly, this game was characterized by fouls and unfair gestures rather than playful class. Against North Korea, however, the team's abilities were revealed, the underdogs were overtaken 7-0. Due to the very good goal difference, the second group place was almost certain. Progress would only have been in danger if Ivory Coast had won an extremely high win and a clear defeat against Brazil. The last group game ended after a balanced and unspectacular course of play with a 0-0, which both teams were able to defend their place in the table.

As in 2006, Ivory Coast left a strong group quite unlucky. The 0-0 draw against Portugal was followed by a defeat against Brazil, in spite of an appealing performance, in which the overwhelmed referee Stéphane Lannoy clearly disadvantaged them. Didier Drogba could only achieve the consolation goal in this game . In the last game against North Korea, the Ivory Coast was clearly superior and celebrated a safe victory, which however had no effect due to the draw between Portugal and Brazil.

The outsider North Korea was not given much chance in this group. The close 1: 2 against Brazil, however, was seen as a respectable success, which is why the totalitarian home country - where games are usually only broadcast with a delay so that they can be deleted from the program in the event of unpleasant results - decided to watch the game against Portugal live send. A revenge was hoped for the quarter-final game in 1966 , which North Korea lost 3-5 in the end despite a 3-0 lead. Ironically, the game against the strong Brazilians remained the best of the Korean team, the new edition against Portugal ended in a disastrous 7-0. The North Korean commentator was silent after the fourth goal, after the final whistle, the program ended without comment. In the last game against Ivory Coast, the team had no more success and lost 3-0, which meant they were eliminated in the group stage with the worst goal difference of all World Cup teams.
After the game against Portugal, rumors began to spread that the Korean team could be punished for their inadequate performance in their home country. FIFA initiated an investigation, but later closed it because there were no indications that would corroborate the suspicion.

Group H.

Pl. country Sp. S. U N Gates Diff. Points
 1. SpainSpain Spain  3  2  0  1 004: 200  +2 06th
 2. ChileChile Chile  3  2  0  1 003: 200  +1 06th
 3. SwitzerlandSwitzerland Switzerland  3  1  1  1 001: 100  ± 0 04th
 4th HondurasHonduras Honduras  3  0  1  2 000: 300  −3 01
Scene from the game Switzerland-Spain
Wed., June 16, 2010, 1:30 p.m. in Nelspruit
Honduras - Chile 0: 1 (0: 1)
Wed., June 16, 2010, 4 p.m. in Durban
Spain - Switzerland 0: 1 (0: 0)
Mon, June 21, 2010, 4:00 p.m. in Port Elizabeth
Chile - Switzerland 1: 0 (0: 0)
Mon., June 21, 2010, 8:30 p.m. in Johannesburg (Ellis Park Stadium)
Spain - Honduras 2: 0 (1: 0)
Friday, June 25, 2010, 8:30 p.m. in Pretoria
Chile - Spain 1: 2 (0: 2)
Friday, June 25, 2010, 8:30 p.m. in Bloemfontein
Switzerland - Honduras 0-0

Spain were considered the clear favorite of Group H as the country had already won the European Football Championship in 2008 and played an excellent qualification. All the more surprising was the team's 1-0 defeat against Switzerland, which was due on the one hand to the Spanish team's inability to utilize their possession of the ball and to the solid Swiss defense. Against Honduras, however, the team improved and won with a 2-0, as well as against Chile with 2-1. Three of the goals were scored by striker David Villa , who later became one of the tournament's best shooters with five goals.

Chile won the first game with 1-0, as well as against the Swiss, which made it possible to reach the last 16 with a draw against Spain. Chile lost the game despite a rather strong performance in which Rodrigo Millar scored one of the only two Spanish goals conceded. But because Switzerland couldn't win the last game against Honduras, Chile still reached the round of 16.

Switzerland shone especially against Spain with a well-trained defensive, but showed some serious weaknesses on the offensive during the entire group phase. If you won against Spain with a somewhat strange counter goal by Gelson Fernandes , you in turn scored a goal in the game against Chile. Previously, Switzerland had beaten Italy's record with a total of 558 minutes without conceding a goal at World Championships. With a win against Honduras, Switzerland could have made it into the last 16, but it was only enough to score 0-0, which meant that the team was eliminated in third place despite the victory over the European champions.

Honduras didn't cut a particularly good figure in their games and lost 1-0 and 2-0 to Chile and Spain. You could only come up with a better performance against weak Swiss and ultimately secure one point.

Final round

Schedule final round

Round of 16 Quarter finals Semifinals final
 A1: UruguayUruguayUruguay  2
 B2: South KoreaKorea SouthSouth Korea  1  
 UruguayUruguay Uruguay 21 (4) 2
   GhanaGhana Ghana 1 (2)  
 C1: USAUnited StatesUnited States  1
 D2: GhanaGhanaGhana  12 1  
 UruguayUruguay Uruguay 2
   NetherlandsNetherlands Netherlands 3  
 E1: NetherlandsNetherlandsNetherlands  2
 F2: SlovakiaSlovakiaSlovakia  1  
 NetherlandsNetherlands Netherlands 2
   BrazilBrazil Brazil 1  
 G1: BrazilBrazilBrazil  3
 H2: ChileChileChile  0  
 NetherlandsNetherlands Netherlands 0
   SpainSpain Spain 11 1
 B1: ArgentinaArgentinaArgentina  3
 A2: MexicoMexicoMexico  1  
 ArgentinaArgentina Argentina 0
   GermanyGermany Germany 4th  
 D1: GermanyGermanyGermany  4th
 C2: EnglandEnglandEngland  1  
 GermanyGermany Germany 0
   SpainSpain Spain 1   3rd place match
 F1: ParaguayParaguay 1990Paraguay  20 (5) 2
 E2: JapanJapanJapan  0 (3)  
 Paraguay 1990Paraguay Paraguay 0  UruguayUruguay Uruguay 2
   SpainSpain Spain 1    GermanyGermany Germany 3
 H1: SpainSpainSpain  1
 G2: PortugalPortugalPortugal  0  

1 win after extra time
2 decision on penalties

Round of 16

Sat, June 26, 2010, 4:00 p.m. in Port Elizabeth
UruguayUruguay Uruguay - Korea SouthSouth Korea South Korea 2: 1 (1: 0)
Sat., June 26, 2010, 8:30 p.m. in Rustenburg
United StatesUnited States United States - GhanaGhana Ghana 1: 2 a.d. (1: 1, 0: 1)
Sun., June 27, 2010, 4:00 p.m. in Bloemfontein
GermanyGermany Germany - EnglandEngland England 4: 1 (2: 1)
Sun., June 27, 2010, 8:30 p.m. in Johannesburg (Soccer City)
ArgentinaArgentina Argentina - MexicoMexico Mexico 3: 1 (2: 0)
Mon., June 28, 2010, 4:00 p.m. in Durban
NetherlandsNetherlands Netherlands - SlovakiaSlovakia Slovakia 2: 1 (1: 0)
Mon., June 28, 2010, 8:30 p.m. in Johannesburg (Ellis Park)
BrazilBrazil Brazil - ChileChile Chile 3: 0 (2: 0)
Tue., June 29, 2010, 4 p.m. in Pretoria
Paraguay 1990Paraguay Paraguay - JapanJapan Japan 0: 0 n.v., 5: 3 i. E.
Tue., June 29, 2010, 8:30 p.m. in Cape Town
SpainSpain Spain - PortugalPortugal Portugal 1: 0 (0: 0)

All group winners except the United States won the round of 16. The only runners-up in the group to reach the quarter-finals was Ghana.

Quarter finals

Fri., July 2, 2010, 4:00 p.m. in Port Elizabeth
NetherlandsNetherlands Netherlands - BrazilBrazil Brazil 2: 1 (0: 1)
Friday, July 2, 2010, 8:30 p.m. in Johannesburg (Soccer City)
UruguayUruguay Uruguay - GhanaGhana Ghana 1: 1 n.V. (1: 1, 0: 1), 4: 2 i. E.
Sat., July 3, 2010, 4 p.m. in Cape Town
ArgentinaArgentina Argentina - GermanyGermany Germany 0: 4 (0: 1)
Sat., July 3, 2010, 8:30 p.m. in Johannesburg (Ellis Park)
Paraguay 1990Paraguay Paraguay - SpainSpain Spain 0: 1 (0: 0)


Tuesday, July 6, 2010, 8:30 p.m. in Cape Town
UruguayUruguay Uruguay - NetherlandsNetherlands Netherlands 2: 3 (1: 1)
Wed 7 July 2010, 8:30 p.m. in Durban
GermanyGermany Germany - SpainSpain Spain 0: 1 (0: 0)

3rd place match

Sat, July 10, 2010, 8:30 p.m. in Port Elizabeth
UruguayUruguay Uruguay - GermanyGermany Germany 2: 3 (1: 1)

For the first time there was a new edition in the game for 3rd place, namely that of the match from 1970 . Until then, every pairing in this round was unique. In addition, Germany was the first team to finish third in the World Cup for the second time in a row.


Netherlands Spain Lineup
July 11, 2010 at 8:30 p.m. in Johannesburg ( Soccer City )
Result: 0: 1 n.v.
Spectators: 84,490
Referee: Howard Webb ( England ) EnglandEngland 
Match report
Line-up of the Netherlands against Spain
Maarten Stekelenburg - Gregory van der Wiel , John Heitinga , Joris Mathijsen , Giovanni van Bronckhorst (105th Edson Braafheid ) - Mark van Bommel , Nigel de Jong (99th Rafael van der Vaart ) - Arjen Robben , Wesley Sneijder , Dirk Kuyt (71 . Eljero Elia ) - Robin van Persie coach: Bert van Marwijk(C)Captain of the crew
Iker Casillas - Sergio Ramos , Gerard Piqué , Carles Puyol , Joan Capdevila - Sergio Busquets , Xabi Alonso (87th Cesc Fàbregas ) - Andrés Iniesta , Xavi , Pedro (60th Jesús Navas ) - David Villa (106th Fernando Torres ) Trainers: Vicente del Bosque(C)Captain of the crew
goal 0: 1 Iniesta (116.)
yellow cardsvan Persie (15th), van Bommel (22nd), de Jong (28th), van Bronckhorst (54th), Heitinga (57th) Yellow-red card.svg, Robben (84th), van der Wiel (111th), Mathijsen ( 117.) yellow cards Puyol (16th), Ramos (23rd), Capdevila (67th), Iniesta (118th), Xavi (120th + 1 ')
Yellow-red cards Heitinga (109.)
Player of the Match: Iniesta (Spain)

For the first time since 1978 , there were two teams in the final, neither of which had ever become world champions. With the victory of the Spaniards, a second parallel to the 1978 World Cup was established: since then, it was the first time that a team became world champions, although they suffered a defeat during the tournament. The fact that a team was still world champion after an opening defeat, however, was a novelty.

For the first time since 1962 , the World Cup trophy stayed on the same continent, namely in Europe. For the first time ever, he changed the country, but not the continent. With Spain, a European team became world champions for the first time in a final outside of Europe.

Best goal scorers

The order of the individual players is based on the FIFA criteria for the “Golden Shoe” . The hits scored count first. If these are the same, the number of templates decides. If this is also the same, the player with the lower betting minutes is rated higher.

rank player Gates templates Playtime
1 GermanyGermany Thomas Müller
"Golden Shoe"
5 3 473
2 SpainSpain David Villa
"Silver Shoe"
5 1 635
3 NetherlandsNetherlands Wesley Sneijder
"Bronze Shoe"
5 1 652
4th UruguayUruguay Diego Forlan 5 1 654
5 ArgentinaArgentina Gonzalo Higuaín 4th 0 341
6th SlovakiaSlovakia Róbert Vittek 4th 0 353
7th GermanyGermany Miroslav Klose 4th 0 357
8th UruguayUruguay Luis Suarez 3 2 543
9 United StatesUnited States Landon Donovan 3 0 390
10 BrazilBrazil Luís Fabiano 3 0 418
11 GhanaGhana Asamoah Gyan 3 0 501
12 GermanyGermany Lukas Podolski 2 2 531
13 BrazilBrazil Elano 2 1 140
14th PortugalPortugal Tiago 2 1 298
15th BrazilBrazil Robinho 2 1 354
16 NetherlandsNetherlands Arjen Robben 2 1 387
17th JapanJapan Keisuke Honda 2 1 390
18th AustraliaAustralia Brett Holman 2 0 136
19th MexicoMexico Chicharito 2 0 169
20th NigeriaNigeria Kalu Uche 2 0 195
21st CameroonCameroon Samuel Eto'o 2 0 270
22nd ArgentinaArgentina Carlos Tévez 2 0 324
23 Korea SouthSouth Korea Lee Chung-yong 2 0 359
24 Korea SouthSouth Korea Lee Jung-soo 2 0 360
25th SpainSpain Andrés Iniesta 2 0 557
26th GermanyGermany Mesut Özil 1 3 586
58 GermanyGermany Marcell Jansen 1 0 154
65 GermanyGermany Cacau 1 0 205
66 SwitzerlandSwitzerland Gelson Fernandes 1 0 213
94 GermanyGermany Sami Khedira 1 0 608
95 GermanyGermany Arne Friedrich 1 0 630
Winner of the “Golden Shoe”: Thomas Müller
Winner of the “Silver Shoe”: David Villa
Winner of the "Bronze Shoe": Wesley Sneijder

There were also another 65 players, each with one hit and two own goals.

The top scorer of the entire competition were the Brazilian Luís Fabiano , the Uruguayan Diego Forlán , the Burkina-Fasoer Moumouni Dagano , the Fijian Osea Vakatalesau and the Spaniard David Villa with 12 goals each.


World champion and placed

Diego Forlán was voted best player.

The new world champion Spain received the trophy immediately after the final. Before leaving South Africa, the trophy was replaced by a gold-plated replica in accordance with the regulations. The trophy and replica remained the property of FIFA. The teams of the top three Spain, Netherlands and Germany each received 50 medals in gold, silver and bronze.

Golden ball

Diego Forlán was chosen by media representatives from a selection of ten players nominated by FIFA as the best player of the World Cup and thus winner of the Golden Ball , followed by Wesley Sneijder ( Silver Ball ) and David Villa ( Bronze Ball ). The Germans Bastian Schweinsteiger and Mesut Özil were also among the ten nominees.

Golden Shoe

The top three goal scorers received the gold, silver and bronze shoes.

Golden glove

Iker Casillas was voted best goalkeeper.

Iker Casillas from Spain was voted the best goalkeeper of the tournament by the FIFA technical study group.

FIFA Fair Play Trophy

The best in the fair play rankings of the tournament rated team Spain won the FIFA Fair Play Trophy, as well as a fair play medal for each player and official, a diploma and a voucher worth 50,000 dollars , the football equipment in to be used to promote young talent.

Best young player

The German Thomas Müller was chosen as the best young player by the FIFA technical study group.

Man of the Match

The best man of the match ( “Man of the Match” ) was determined by internet voting after each final match . With four awards for the games against Denmark, Japan, Brazil and Uruguay, the Dutchman Wesley Sneijder received this award the most.

German winners:

Swiss winners:

All-Star Team

On July 15, 2010, FIFA released the World Cup All-Star Team. In contrast to previous tournaments, this time a best team was chosen instead of a selection of 23.

goalkeeper Defense midfield striker

SpainSpain Iker Casillas

GermanyGermany Philipp Lahm Carles Puyol Maicon Sergio Ramos

NetherlandsNetherlands Wesley Sneijder Bastian Schweinsteiger Andrés Iniesta Xavi

SpainSpain David Villa Diego Forlan

Honors of the placed

In the Netherlands Bert van Marwijk and Giovanni van Bronckhorst were made Knights of the Order of Orange-Nassau . Federal President Wulff announced the day after the game for third place that Joachim Löw would be awarded the Federal Cross of Merit and the players the silver laurel leaf . The German team was voted the German sports team of the year for the ninth time and for the third time as third in the World Cup . World champions Spain were voted Team of the Year at the 2011 Laureus World Sports Awards .

Effects on the world rankings

With the World Cup victory, Spain climbed to first place in the FIFA world rankings published on 14 July 2010 with a new record of 1,883 points. The rankings also improved: The Netherlands and Germany moved up two places to second and fourth respectively In contrast, Brazil slipped 2 places, Portugal 5, Italy 6 and France 12 places from the top 10. France fell out of the top 20 for the first time since 1998, with the 1998 rank being due to the lack of qualifying matches as World Cup organizer. The biggest leaps up were New Zealand (24 places), South Africa (17 places), Paraguay (15 places), Japan (13 places), Uruguay (10 places), Ghana (9 places) and Chile (8 places). Uruguay made it into the top 10 for the first time in the world rankings, Slovenia made it into the top 20 for the first time. Cameroon lost most places (21). Without participation, Egypt reached 9th place for the first time after the World Cup finals, as the poor performance of 2006 fell out of the ranking.


30 referees and 60 assistant referees were initially nominated by FIFA . After the deletion of two teams due to the poor fitness of the assistants and the subsequent nomination of one team, a list of 29 referees and 58 assistant referees for the World Cup resulted.

Five of the nominated referees were only used as fourth officials ; ten assistant referees were not used at all. At this World Cup, too, the referees had to take some criticism; this was directed against individual wrong decisions such as wrongly judged goals, as well as against the general tendency of individual referees to give too many yellow cards or to “focus too much” on themselves with “affected gestures and exaggerated behavior”. For the first time, FIFA's General Secretary Jérôme Valcke was critical of the referees' performance and admitted that there were decisions “that were not good decisions”. FIFA rejected the much-discussed introduction of technical aids such as video evidence and chip balls , but announced that it would support the referees with additional assistants on the goal lines. Praise for the referee's performance concerned the consistent punishment of fouls that could endanger injuries.

The opening game was directed by the Uzbek Ravshan Ermatov , who with five games also had the most game directors.



The total volume of investments for the World Cup was 825 million US dollars , according to South Africa's application documents . The organizing committee of the World Cup wanted to raise around 467 million euros through ticket sales, while local sponsors should contribute around 47 million euros.

The 32 participating associations received a total of over 283 million euros from the income, staggered according to their sporting success. The 16 teams that were eliminated after the group stage received 6.5 million each, the eight losers in the round of 16 each received 7.3 million and the four participants who lost in the quarter-finals each received 11.3 million. 14.6, 16.2, 19.5 and 24.4 million euros "entry and success bonus" were paid to the associations of the top four teams. In addition, each participant received around 815,000 euros as reimbursement of preparation costs and, for the first time at a World Cup, a total amount of 32.5 million euros to the clubs of the participating players in the amount of 1300 euros per player and day, including the preparation time.


A total of 3,422,868 tickets were available for the tournament; 480,000 were reserved for South African fans, another 1.5 million were able to acquire viewers from abroad, the rest went to sponsors, members of FIFA and the players. The first of five sales phases began with a registration phase from February 20 to March 31, 2009 and a draw on April 15, 2009. After the end of the third sales phase on January 13, 2010, it was determined that ticket sales had remained below expectations until then was.

The prices for the tickets were divided into four categories and ranged from the equivalent of around US $ 20 in category 4 for a group game to US $ 900 for a category 1 final ticket. The approximately 480,000 category 4 tickets were for residents of Reserved for South Africa, in contrast to the cards in categories 1 to 3, which were billed in US dollars, they were paid for in South African rand and cost the equivalent of around 13 to 100 euros. For the first time there was a ticket fund that gave away tickets to residents of the host country who otherwise could not watch a game live. It contained 120,000 free Category 4 tickets for all games. According to FIFA, 54,000 tickets went to the workers involved in the construction of the stadium and "66,000 to South Africans who are involved in social and community programs."

Despite the satisfactory sales of 97 percent of the available tickets according to FIFA information, numerous empty seats were found at some games. The group match between the Netherlands and Denmark took place in front of around 10,000 empty seats, but the officially stated attendance of 83,465 only suggested around 1,000 missing spectators. FIFA Media Director Nicolas Maingot commented that investigations had begun: “The tickets have been sold, but the seats are still empty.” Earlier statements that all World Cup tickets had sold extremely well had already turned out to be incorrect.


Transport system

The international airports in Johannesburg and Cape Town were expanded for the World Cup, and a completely new airport was built in Durban to cope with the increased number of passengers. There are a total of ten South African airports that can handle large aircraft.

The first section of the new Gautrain railway system in the metropolitan region between Pretoria and Johannesburg was opened right on time for the start of the World Cup . Sections of the existing railway network of more than 20,000 kilometers can also be used for the event. The road network with over 73,000 kilometers of paved roads and highways is considered to be in very good condition, thanks in part to the South African state's 170 billion rand in transport investments.

A strike by bus drivers who wanted to underline their demand for overtime pay with protests was ended within a day after concessions (→  problems ).

Security guards

According to government figures, 41,000 police forces were made available for the security of the soccer World Cup, which means expenses amounting to 640 million rand; 10,000 of the police officers deployed were also used as reservists. In the event of strikes by the stadium stewards (→  problems ), police students also had to step in.

While the actions of the police during protests were also subject to criticism, the safety of football fans, which was often called into question before the World Cup, was assessed very positively during the World Cup: some of the factors promoting crime such as “social inequality, dissatisfaction, unemployment, alcohol and free access to firearms "Were" switched off during the World Cup ", which is why the crime rate fell sharply during the World Cup, analyzed the South African Institute for Security Studies. In only one case, World Cup visitors were victims of armed robbery. The South African police considered their strong presence to be the main cause of this safety record: "Around 44,000 police officers were deployed specifically in the World Cup locations, plus around 11,000 police trainees who are directly deployed at the stadiums," and many police officers worked double shifts -Pensum. Fans mostly heeded the advice on “appropriate behavior in South Africa” and thus contributed to their safety, noted the spokesman for the German embassy and added: “Tourists prepared for South Africa are usually not found where violent crime occurs in South Africa. The stadiums, the meeting places at the match venues, the hotels and inns are well secured, and the additional work of the police increases security ”.

In the meantime, however, there were reports of "two spectacular break-ins in Johannesburg": Among other things, a valuable television set was stolen from the home of South African Deputy Police Minister Fikile Mbalula. "Seven copies of the World Cup trophy" were lost when the FIFA office in Johannesburg was broken into.



Preliminary reports by the group of inspectors of the world football association FIFA saw transport systems, telecommunications , hotels and medical care at a very good level and equipped for the World Cup. The lack of security in the country was criticized, but according to FIFA's assessment, the South African government has the means and the knowledge to organize the World Cup without any problems.

Before the World Cup, however, significant deficiencies were criticized: Accordingly, the traffic infrastructure of the local public transport had to be improved considerably. According to reports from the South African media, there was a budget gap of around 270 million euros due to rising construction prices and the lack of local skilled workers.

In the run-up to the World Cup, people were displaced from poor settlements. The UN High Commissioner for Human Rights reported, among other things, about 20,000 people who were sent to transitional camps because of the World Cup. In addition, government programs for social housing were affected by budget requirements in the run-up to the World Cup. Criticism by the UN High Commissioner was also directed against the dramatic increase in the budget for sports and leisure up to the World Cup, although the South African bid to host the World Cup had promised to concentrate on improving the living conditions of socially disadvantaged sections of the population.

In an effort to present South Africa in the most positive light possible, street children were also deported, according to eyewitness reports. In April 2010, the Swiss Workers' Relief Organization (SAH) launched a petition to FIFA in which it called on its President Blatter to take an active role in promoting human rights. However, on June 8, 2010, FIFA refused to officially accept the more than 13,000 signatures. The SAH criticized the fact that “the wages of the construction workers did not even secure their livelihood”, that “poor areas [...] for stadiums and infrastructure [were] torn down and FIFA tried to muzzle the press”.

Tournament course

After several strikes had already taken place in the run-up to the tournament, various groups of workers attracted attention with strikes and demonstrations during the first days of the tournament: in Johannesburg, protesting bus drivers caused a sensation when they announced the return of around 1,000 fans after the group match between the Netherlands and Denmark Soccer City to the city center disabled. The bus drivers demanded payment for the overtime they had to do through additional World Cup shifts. Johannesburg's transportation system was working again the next day after an agreement with the bus drivers. Employees of the energy company Eskom also renewed strike threats.

The protest of at least 400 stadium stewards in Durban, whose colleagues at the private security company Stallion Security also stopped work in Johannesburg, Cape Town and Port Elizabeth, caused a greater stir after the German World Cup team's first game against Australia . According to the strikers, daily wages of 350 rand had been agreed with them, but they only received 150 rand, the equivalent of around 15 euros, in the first days of the tournament. There were serious riots that temporarily jeopardized the game between Italy and Paraguay. The police used tear gas, rubber bullets and stun grenades against the demonstrators.

Some strikers gave up their work vests and stopped protesting when they were each paid around 200 rand. FIFA, who had asked the strikers to support their wage demands, declared that it was not responsible: stadium security was a matter for the organizing committee, security outside the stadiums was left to the South African authorities. Instead of the striking stewards, police officers were used in the affected stadiums.

Arts and Culture

After a year of development, the official logo of the tournament was presented on July 7, 2006 at an official press conference in Berlin by the South African President Thabo Mbeki . In an abstract form, it depicts a player approaching an overhead kick in front of the stylized silhouette of the African continent.

The official match ball was, as with the other world championships, from Adidas made and carried in this tournament the name Jabulani , which in the language of Zulu means something like "be happy". The eleven colors used stand for the eleven (main) ethnic groups of South Africa and their languages ​​as well as for the eleven players on each team. In the final, as for the first time in 2006, a special ball called Jo'bulani was used - based on the final venue Johannesburg, which is also called Jo'burg. After the World Cup, a Jabulani variant called Torfabrik in black and red on white became the first “standard ball” in the Bundesliga . The criticism of the Jabulani from many sides went so far as to assume an “unfair advantage” for the German team, as the new ball had been tested in the Bundesliga since December 4th, 2009.

The motto of the final round was announced on November 25, 2007: “Ke Nako. Celebrate Africa's Humanity ”. "Ke Nako" is Sesotho and means "It is time". "Celebrate Africa's Humanity" means "Celebrate Africa's humanity". Loosely translated the slogan means: "It's time to celebrate Africa's humanity". The motto should highlight Africa's greatest resource, namely "the warmth, friendliness, modesty and humanity of its people".

On September 22, 2008, Zakumi was presented to the public as the official World Cup mascot . It depicted a leopard. "ZA" is South Africa's international license plate, while "Kumi" means 10 in several languages. Translated, "Zakumi" stands for "South Africa 2010". Andries Odendaal from Cape Town invented the mascot.

On April 26, 2010 the singer Shakira announced on her official website that she and the South African group Freshlyground had recorded the official song for the 2010 World Cup, Waka Waka (This Time for Africa) . The song is originally based on an African soldier song called "Zangalewa", which was first released in 1986. Shakira and Freshlyground performed the song live at the opening concert on June 10 in Soweto and before the opening game and the final. The official anthem of the World Cup, however, was Sign of a Victory by R. Kelly ft. The Soweto Spiritual Singers.


In the run-up to the World Cup, critics wanted to ban the vuvuzela trumpets that are common in South Africa due to their volume, but the world football association FIFA did not give in to the protests and allowed the vuvuzela in the stadiums of the finals.

For the first time in the history of the soccer world championships, a big opening concert took place on the evening before the opening match and was broadcast worldwide on television. Alicia Keys , Amadou & Mariam , Angélique Kidjo , Black Eyed Peas , Juanes , Shakira , Tinariwen , Vusi Mahlasela and other musicians performed in the Orlando Stadium in Soweto . The South African Nobel Peace Prize laureate Archbishop Desmond Tutu gave a welcoming address . The net proceeds of the concert went to a campaign to set up 20 education, health and football centers across Africa.

The Goethe-Institut South Africa and the German Embassy in Pretoria worked with South African partners to create a cultural program during the World Cup, which was intended to "bring people together and later [to] continue contacts". It was about "encounters, exchange of experiences, partnerships and overcoming distances and prejudices".

Television broadcast

Broadcasting center of the FIFA television broadcast in Soccer City, June 2010


The FIFA Host Broadcasting Production Department organized the provision of the standard broadcast signals from the broadcasting center in Soccer City , Johannesburg , for the world association . This department coordinated the cooperation of the World Cup organizing committee, the television stations and the so-called host broadcaster , who produced the television picture on behalf of FIFA, which was binding worldwide from three minutes before the start of the game to two minutes after the end of the game. Since the 1998 World Cup , Host Broadcast Services (HBS), a company belonging to the Swiss Infront Sports Rights Agency, had produced television images of the World Cup in accordance with FIFA guidelines. Critics complain, on the one hand, of exaggerated aestheticization , but on the other hand, too static and emotionless under- staging . HBS was also responsible for the production of the radio signal and for other transmission services and facilities; as of August 2018, it was not archived anywhere; it had also already been awarded the contract for the 2014 World Cup . The associated graphics are produced by Delta Tre. However, FIFA sold the broadcast rights directly, in the form of packages that were purchased by television broadcasters and consortia worldwide.


For Germany, the then Premiere AG acquired the broadcasting rights and further licensed them: the pay-TV broadcaster and Premiere's successor Sky broadcast all 64 games live. ARD and ZDF broadcast 55 of the 64 games of the tournament live in HDTV , the other games (six preliminary rounds, two eighth rounds and one quarter-finals) were shown by RTL . There were three games per day of the week in the group stage, each kicking off at 1.30 p.m., 4.00 p.m. and 8.30 p.m. South African local time and thus also Central European Summer Time . The last two group matches in each group were played at the same time in order to avoid distortions of competition (see Gijón Non-Aggression Pact ). Both games were broadcast live. T. from Einsfestival and from ZDFinfo . Each day one group played at 4:00 p.m. and the other at 8:30 p.m. The radio programs of the ARD broadcast a total of 20 games on the radio.

Moderators for the ARD were Gerhard Delling with expert Günter Netzer , who ended their 13-year collaboration at this World Cup, and Reinhold Beckmann with Mehmet Scholl . For the ZDF, Katrin Müller-Hohenstein and expert Oliver Kahn moderated a major soccer tournament for the first time , further moderators were Rudi Cerne and Michael Steinbrecher . Tom Bartels , Steffen Simon and Gerd Gottlob were on duty as commentators for ARD, and Béla Réthy , Thomas Wark , Oliver Schmidt and Wolf-Dieter Poschmann for ZDF . Günther Jauch moderated for RTL with expert Jürgen Klopp , commentator was Florian König .

After criticism of the Vuvuzela sounds that dominate TV broadcasts , several TV stations set up Vuvuzela filters, in which the pitch of the wind instruments is filtered out of the audio signal so that chants and cheers can be heard again. The Vuvuzela filter from Sky was particularly praised, as was Sky's football commentator Marcel Reif , but also the match analyzes from ARD and ZDF.

In Austria , all 64 games were broadcast on ORF Eins in HDTV, and the broadcaster is said to have paid seven million euros for the broadcast rights. In Switzerland , all 64 games were broadcast live on SF Zwei and HD suisse , as well as on the second chain in French- and Italian-speaking Switzerland ( TSR 2 and RSI LA 2 ). SF info broadcast parallel games .

The division between public and private TV channels as well as pay TV channels, which is characteristic of the German World Cup broadcast, was also evident in many other European World Cup participating countries:

  • In France , the commercial broadcaster TF1 showed 27 games, the remaining 37 games were broadcast by the public broadcaster France Télévisions and the pay-TV broadcaster Canal + .
  • In Italy, public service television Rai 1 broadcast a total of 25 games live, including the opening game, the three group games of the Italian national team, four round of 16 games, two quarter-finals and the four final games of the tournament. The pay TV broadcaster Sky Italia broadcast all 64 games live and in HD.
  • In the Netherlands , all 64 matches were broadcast live by NOS on the television channel Nederland 1 . Dutch radio devoted a total of 250 hours of broadcasting time to the World Cup.
  • In the United Kingdom , the public BBC competed with the private broadcaster ITV on free TV, and paid channels also broadcast. ITV caused a sensation through several mishaps: First the station showed 1.5 million HDTV viewers advertising, while in the group game England - USA the leading goal fell for the British - the station received over five thousand complaints. The odds that an England goal would not be transferred due to technical defects were previously 8: 1. ITV later had to fire its commentator Robbie Earle (→ Ambush Marketing ).

Countries participating in the World Cup outside of Europe sometimes had to struggle with large time differences, but they spared no expense or effort for the live broadcast of the World Cup:

  • In Australia all games were broadcast by the public service SBS . Kick-off times for the group stage in the Melbourne and Sydney time zones are 9:30 PM, 12:00 AM and 4:30 AM, respectively.
  • Al Jazeera Sports provided numerous Arab states with World Cup broadcasts on radio and TV. The broadcaster is said to have paid around one billion US dollars for these rights.
  • North Korean state television, Korean Central Television , was only supplied with pictures by the Asia-Pacific Broadcasting Union from Malaysia after negotiations with the South Korean rights holder SBS failed due to political tensions. The group game Portugal v North Korea was the first game played abroad by North Korea to be televised live. The transmission of the 7-0 defeat, which was felt to be humiliated, ended abruptly with the final whistle; the commentator hadn't spoken a word since Portugal scored the fourth goal in the 60th minute.

Even in many countries without a team taking part in the World Cup, many games could be seen - albeit with restrictions at times. The Norwegian state television NRK had to sell the broadcasting rights for the football World Cup again in order to be able to raise the costs of around 25 million euros for the organization of the Eurovision Song Contest 2010 . In the Czech Republic , the public broadcaster Česká televize broadcast all games with a time delay.

Audience ratings

The German audience ratings for the football World Cup generally exceeded those of the 2006 World Cup , which had already been jokingly referred to as a “fairy tale”, and the 2008 European Championship - which was seen as a sign of growing enthusiasm for football. The opening game of the World Cup between hosts South Africa and Mexico, with a market share of 55.5 percent, only reached around 8.68 million TV viewers. In 2006, the opening game Germany - Costa Rica was still viewed by 20.13 million viewers with a market share of 75.7 percent. The German team's first game at the 2008 European Championship had already watched 23.66 million viewers; the first encounter with German participation in South Africa saw an average of 27.91 million people in front of their television at home. Fans at public viewing are not taken into account when determining the audience ratings.

The other group games of the German team turned on 22.01 million and 29.19 million viewers; The first value meant for the ZDF because of the afternoon whistle "a market share of grandiose 84.8 percent". 25.57 million and 25.95 million viewers stayed at home on weekend afternoons for the German team's round of 16 and quarter-finals - the market shares climbed to 87.2 and 89.2 percent.

The peak of the TV soccer enthusiasm was the semi-finals. The game Germany - Spain reached up to 31.96 million viewers (average 31.10 million) and exceeded up to 84.7 percent of the TV audience (average 83.2 percent) the 2006 semi-final against Italy, which was watched by 31.31 million people in Germany. A higher audience had never been measured before; by 2006 the final of the 1990 soccer World Cup had held the record number of 28.66 million viewers, but at that time without taking into account the viewers in the GDR . However, the measurement results collected by the Gesellschaft für Konsumforschung and marketed by Media Control were criticized as not very meaningful and hardly comparable: The recently changed survey method now also includes guests in private households for the first time, and it is difficult to believe that with around 49 million a clear majority of the population didn't see the game against Spain. Such doubts had already arisen in 2006, so that the ZDF had suspected on the basis of a Forsa survey that the actual viewer numbers were up to 70 percent higher than the measured quotas, transferred to the semi-finals Germany - Spain with over 54 million viewers or around two thirds of all residents.

In the Netherlands, on the other hand, it is clear that with 12.27 million people, over 70 percent of the total population watched the semi-final victory against Uruguay - also an "all-time record" in Dutch television history, which also came from the final with a maximum of 9.1 million viewers ( 55 percent of the population) was nowhere near reached again. In Spain, the winning goal towards the end of the World Cup final was followed by 16.8 million of the 47 million inhabitants, also plus the fans celebrating on the streets.

The number of viewers in Germany was lower than in 2006 for the third place match, which at that time had an average of 23.92 million, but in 2010 it was only 23.62 million. However, at 77.3 percent, the transmission achieved a higher market share than four years earlier with 76.0 percent. In Germany, an average of 9.74 million viewers followed the first 54 live broadcasts of World Cup matches from South Africa. The average market share of 45.1 percent showed differences between the federal states of Hesse, Rhineland-Palatinate and Lower Saxony, where almost 50 percent of viewers watched football, and Brandenburg, Mecklenburg-Western Pomerania and Bremen, where just 35 percent were in favor the World Cup games decided.

The SWR pointed out that the demand for World Cup radio coverage was enormous. The online reporting has also been expanded: in addition to a live ticker for all games, both ARD and ZDF offered live streams for selected games. These streaming media offerings, available for the first time for World Cup games, recorded up to 180,000 simultaneous hits. During the game Germany - Serbia on June 18, there was a total failure of the live stream because, according to ZDF information, “the extremely high demand […] brought the stream to its capacity limit”, although “before the game, the I have expanded capacities ". The reason for the numerous attempts to access the live stream was assumed that the game that kicked off at 1:30 p.m. was during the working hours of many German fans and they wanted to access the stream from the office.


Hyundai Tucson with reference to the 2010 World Cup at the IAA 2009
The plane for the 2009 FIFA Cup tour on the day before departure for Africa in Zurich

Sponsorship concept

Compared to the 2006 World Cup, FIFA adopted a new sponsorship concept. In addition to the permanent FIFA contract partners Adidas , Coca-Cola , Emirates , Hyundai Kia Automotive Group , Sony and Visa , further World Cup sponsors were planned. The eight brands Budweiser , Castrol , Continental , McDonald’s , MTN , Mahindra Satyam , Seara and Yingli Solar were selected as “sponsors of the FIFA World Cup” . "National sponsors" were BP , First National Bank of South Africa, Neo Africa, Prasa , Shanduka-Aggreko and Telkom .

Sponsors and advertising effects

For the corporations committed as sponsors, the soccer World Cup was a main part of their advertising strategy: The sporting goods manufacturer Adidas, present as a FIFA partner and jersey supplier, even for the first time completely dispensed with advertising spots in Germany: “At the company's headquarters in Herzogenaurach , Franconia , it is assumed that the massive The image presence of the products with the three stripes due to the extensive equipment contracts with a total of twelve of 32 teams and with Fifa for the World Cup ball is unlikely to be surpassed. ”Also as the shirt sponsor of the“ surprise eleven Germany ”, which“ was inspiring over long distances playing, likeable, young advertising medium on a central European sales market ”, Adidas should“ feel like the winner of the World Cup 2010 ”.

Competitors Nike and Puma , on the other hand, suffered from the poor sporting results of their main advertising media: The Nike strategy relied primarily on the top stars Wayne Rooney , Franck Ribéry , Fabio Cannavaro and Cristiano Ronaldo , all of whom were eliminated from the tournament early; Ronaldinho , also a Nike advertising medium, was not even nominated for the World Cup. In the course of the tournament, players "from the second row" such as Robinho or Mesut Özil could be seen in TV spots. The Puma concept, which relied entirely on the African continent, of whose six World Cup participants it looks after four as equipment suppliers, suffered a “defeat”, as only Ghana made it to the quarter-finals of these teams. For the Franconian manufacturer, the silhouette of the African continent replaced the leaping big cat as the logo in summer 2010.

An aspect that emerged as a defining component of advertising strategies at the 2010 World Cup was the emphasis on corporate social responsibility : Nike worked with Didier Drogba to promote the anti-AIDS campaign “Lace Up. Save Lives “, health was also the field of Adidas support for a project of the South African Ministry of Education, and Puma sponsored street soccer tournaments in South African townships as social aid projects. FIFA itself also emphasized its social commitment, also in order to cast off "the image of the greedy profiteer".

The World Cup sponsorship gained special importance due to the great interest in TV broadcasts, not just the games of the own team. The broadcasting television stations used this attention to accompany the games “with preliminary and follow-up reports, country-and-people stories and talks” that “fill almost the entire broadcast day.” The “secret alliance” between FIFA and TV is lamented Broadcasters on the one hand and politics on the other.

“The television events that everyone is talking about because almost everyone has seen them are a competitive segment in the colorful media world. In advertising contracts worth billions, multinationals secure a lot of attention and a bit of the positive image of the games. "

The World Cup sponsors who are not active in the sporting goods trade were also able to use the World Cup in South Africa to increase their level of awareness and to identify with the major event: in June 2010, for example, the information that the Emirates airline was a FIFA partner reached 30 percent of Germans previously 21 percent. However, 41 percent mistakenly thought the competitor South African Airways was the official World Cup sponsor, 11 percent less than in May 2010. At the beginning of July, 41 percent managed to identify Hyundai as a FIFA partner; Before the World Cup, Hyundai was almost on a par with its competitor Honda by 30 percent. Coca-Cola , McDonald’s and Adidas were stable at the top of FIFA partner awareness with 60–80 percent.

See also: Football World Cup / Sponsors

Ambush Marketing

Even before the start of the World Cup, FIFA had dealt with 2,500 cases of alleged ambush marketing , including the advertising slogan “Unofficial national airline of the South African airline Kulula”, against which FIFA took legal action.

After the first game of Group E, Netherlands - Denmark (2-0) on June 14, a suspected ambush marketing campaign by the Dutch brewery Bavaria and the countermeasure by FIFA attracted public attention: 36 women in orange clothes were sitting in the nearby squares the edge of the field, made noise and sang, so that the television cameras took them into the picture several times. Since FIFA employees accused them of secretly promoting a brand of beer that was not one of the official sponsors, they were surrounded by 40 stewards in the second half and forced to leave the stadium. After being questioned by FIFA, the women said they were also interrogated by the police. FIFA denied arrests, but stated that it wanted to exhaust all legal possibilities against the Bavaria brewery, which had already attracted attention in 2006 with an ambush marketing attempt at the Netherlands - Ivory Coast game . The Bavaria brewery had already spoken out against it in 2006 when the FIFA forced football fans to remove items of clothing that had unlicensed company logos on them.

After FIFA investigations into the origin of the accused women’s tickets, the TV broadcaster ITV dismissed its football expert Robbie Earle for allegedly having illegally passed on certain tickets to third parties for family and friends. FIFA confiscated cards that Earle passed on for later games in order to sell them again. The women who were expelled from Soccer City on June 14 and who, according to Bavaria, had no connection to the brewery, only wore orange dresses sold as advertising media with Bavaria products that did not bear any brewery logos. Brewery board member Peer Swinkels said that the Dutch like to wear orange on public holidays or major events, they cannot be forbidden.

Two of the Dutch women were arrested again at their hotel two days after the game and only released after paying a deposit and handing over their passports. It was found that there was a Bavaria logo, "no bigger than a postage stamp, [...] barely visible on black signs on the dress". The accused's lawyer reported that they were “completely traumatized” as they were treated “like violent criminals”. The Dutch Foreign Minister Maxime Verhagen , who described it as disproportionate and absurd in an official protest note, and the Dutch embassy in Pretoria also expressed criticism of the actions of FIFA and the South African authorities . Peer Swinkels pointed out that the advertising effect of the orange dresses only came about through the intervention of FIFA, as the whole world was now talking about Bavaria and the so-called “Beer Babes” (see Streisand effect ).

50 reporters wanted to cover the June 22 trial, in which the two defendants were threatened with imprisonment of up to six months, after the ambush marketing allegations against the Dutch women filled the front pages of South African newspapers, received worldwide media attention and became "a diplomatic one Disgruntlement between the Netherlands and South Africa ”. Despite legal support from the Dutch embassy in Pretoria, media reports before the trial date suspected that FIFA could set an example. Up until then, the World Cup special courts would have pronounced quick and harsh sentences to long prison sentences. On the day of the trial, however, the public prosecutor announced that the charges had been dropped. Since FIFA, after reaching an agreement with the Bavaria brewery, no longer “had any interest in continuing the matter”, the public prosecutor's office spoke out against further prosecution. Nothing was known about the content of the out-of-court settlement, speculations speak of a declaration to recognize FIFA's marketing rights by 2022 or of a Bavaria payment of one million euros, but judge this as a low price for the media attention gained: The "devastating international Press coverage "mainly criticized" the 'almighty Fifa', which has taken it upon itself to 'temporarily arrest innocent girls'. "

Economic impact

A fan of the South African team

The South African government wanted to spend around 600 billion South African rand , the equivalent of around 60 billion euros, from 2006 until the start of the World Cup for the new stadiums and the expansion of the infrastructure . “Such a huge sum has never been invested in South Africa in such a short time.” The transport sector alone accounted for 170 billion rand. The exact proportion of this work that was carried out by local companies is not known; however, the organizing committee endeavored to give special consideration to “small” (SMME) and “black” (BEE) companies (which meet the special provisions for “ Small, Medium and Micro Enterprises ” and “ Black Economic Empowerment ”). By September 2008, 55% of the investments should have flowed to BEE and 26% to SMME companies.

At the same time as the World Cup group draw, however, a seminar by international sports economists took place in Stellenbosch , who warned of a “notorious overestimation” of the economic benefits of this major event: “The World Cup will not let dollars rain down,” they feared and some of them would probably be new arenas built in provincial cities, after July 11, 2010, like “slow-moving goods in the area”.

According to estimates by the South African government management consultant Grant Thornton International , the soccer World Cup should contribute around 55.7 billion rand to the South African economic output in the five years up to 2010. This should create over 400,000 jobs and 19.3 billion additional tax revenue. Of the forecast additional 483,000 tourists, revenues were estimated at around 8.5 billion rand; The total number of annual travelers to South Africa is to be increased to over 10 million due to the additional visitors, which is why around 25 new hotels were built in previous years, driven by the World Cup.

As an official campaign, the World Cup organization set up 20 centers for education, health and football across Africa. The first of the five centers planned for South Africa was opened on December 5, 2009 in the township of Khayelitsha and is used, among other things, to prevent HIV . Five more of these centers were under construction at the World Cup in Rwanda , Ghana , Mali , Kenya and Namibia .

Cassandra Mbuyene-Mokone, the envoy from the South African embassy in Berlin , drew a positive assessment of the World Cup on July 7, 2010 for the television station Phoenix : She promoted the unity of South Africa and its ethnic groups, improved the country's reputation abroad and tourism cranked. Around 500,000 additional visitors came to the country because of the World Cup. Since they not only spent the night there, but also went shopping and would provide for further trips to South Africa in the future, one could also draw a positive economic balance: the financial gains outweigh the costs of hosting the World Cup.

Balance sheet

In a study of the socio-economic impact of the World Cup in South Africa, the Swiss Workers' Relief Organization (SAH) came to the conclusion that FIFA and construction consortia in particular had benefited from the World Cup, but only a mountain of debt remained for South Africa. The SAH's findings are supported by statements made by the spokesman for the South African tax administration. He criticized the fact that the many privileges and concessions that the South African government granted FIFA were "too high and too overwhelming" for South Africa to benefit from the World Cup.

See also


Web links

Commons : Soccer World Cup 2010  - Collection of pictures, videos and audio files

Individual evidence

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