Media Control

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media control Holding GmbH

logo
legal form GmbH
founding 1977
Seat Baden-Baden , Germany
management Karlheinz Kögel , Ulrike Altig-Wilkesmann
Number of employees 21st
Website www.media-control.de
As of December 31, 2018

Media Control is a registered trademark of media control GmbH, Baden-Baden . The company determines charts and creates market analyzes in the entertainment industry areas of books, music, video, cinema, TV, games and social media. In part, this is done on the official order of the respective industry associations, in part independently or as an alternative to other offers.

history

Media Control was founded in 1977 by Karlheinz Kögel . The company determined hit lists on behalf of the Federal Association of Phono (today Federal Association of the Music Industry). Media Control is a media partner for the magazines Stern , Spiegel, Focus, and Die Zeit. Media Control determines music and book bestseller lists as well as the official German cinema charts.

Services

Book bestseller lists

The German book charts, on which the Börsenblatt bestseller lists are based as the official organ of the book industry, are determined on the basis of the Media Control retail panel MC Metis . The data basis of the bestseller lists are the sales figures of around 9,000 sales outlets across Germany, which the Baden-Baden-based market research company determines weekly. For this purpose, the sales figures are read electronically from the inventory control systems of sales outlets such as bookstores, department stores and electronics and drug stores. The data represent a total of over 88 percent of the German book market.

The winners of the top spring book award are also determined from this representative trade panel . Once a quarter, Media Control selects Germany's best-selling book with this award. Since summer 2019, Media Control has also been selling the best-selling book of the summer with the "Book of Summer Hit of the Year". The criteria for the summer hit award presented by Media Control for the first time are sales and turnover figures from Germany, Austria and Switzerland.

Since the beginning of 2018, the Austrian bestseller lists and book market data have also been determined by Media Control on behalf of the Main Association of the Austrian Book Trade (HVB).

Independent German music charts

Media Control determines the volume-based (not the sales-based) ranking of the top 100 most relevant albums, songs and streams in Germany on a weekly basis. The determination is made from physical and digital sales, audio and video streams and radio transmissions.

The official German cinema charts

Since the beginning of 2015, the company has been determining the official German cinema charts on behalf of the Verband der Filmverleiher eV (VdF) . The weekly cinema hit lists, which are obtained on the basis of a full survey , are based on the number of visitors from over 4,600 cinema screens throughout Germany. In addition to weekend hit lists and weekly reports, special reports, such as B. daily trend lists and regional evaluations are created.

Sales TV ratings

On behalf of Arbeitsgemeinschaft Videoforschung GmbH , Media Control has been the sales partner for German television ratings since the early 1990s . Under the name "TV Ratings", Media Control provides information about viewing duration, viewing participation, market shares and age of the TV viewers. From February 1, 2020, the AGF wants to take over the marketing itself and become the direct contact for data users such as the press and press services. The contract with Media Control, which expires on January 31, 2020, has not been extended.

Central e-book download platform ceebo

ceebo is a platform for eBooks that retailers and publishers can access at the same time.

The German Media Prize

Media Control has been awarding the German Media Prize since 1992. Prize winners included Nelson Mandela (1998), Bill Clinton (1999), Kofi Annan (2003), the Dalai Lama (2008), George Clooney (2012) and Barack Obama (2016). The jury is made up of editors-in-chief from German media with a wide reach.

Others

From 2003 "Media Control" served as the name for media control GfK International GmbH in order to determine sales figures for sound carriers and similar media in the entertainment sector in 32 countries. Media Control took over the determination of the German music charts since September 1977 and thus replaced the music market . At the beginning, Media Control first published the regular German album and single charts , later on other repertoire charts such as the classical or hit charts were added. With the takeover of the chart determination from Media Control, the charts were no longer published monthly or semi-monthly, but weekly. The market research company expanded the chart lists to include the “Top 100 charts” known today. In 2003, the Gesellschaft für Konsumforschung (GfK) got involved in charting, and media control GfK International was created. In 2013, GfK completely took over the charter position. Since 2014, the market research company GfK has had to do without the well-known suffix “Media Control”. Media control GmbH provided the name for a joint venture with GfK. Media control GfK International GmbH was fully integrated into the GfK Group in 2013 and renamed GfK Entertainment GmbH in March 2014 .

Web links

Individual evidence

  1. ↑ Annual financial statements as of December 31, 2018 in the electronic Federal Gazette
  2. ↑ Information on the trademark  The “Media Control” trademark in the register of the German Patent and Trademark Office (DPMA)
  3. ↑ media control - Germany's bestseller: STERN continues to rely on the media control charts. Retrieved August 30, 2018 .
  4. ↑ bestseller lists. Retrieved August 30, 2018 .
  5. ↑ media control - FOCUS decides again to work with media control. Retrieved August 30, 2018 .
  6. ↑ media control - review of the Frankfurt Book Fair. Retrieved August 30, 2018 .
  7. ↑ https://www.boersenblatt.net/bestseller/erlaeuterungen
  8. ↑ On my own account / New bestseller lists from Media Control in the Börsenblatt. Retrieved January 23, 2019 .
  9. ↑ media control - "Spitzenfeder" book award. Retrieved November 5, 2018 .
  10. ↑ Pamela Reif is honored with the Media Control Award / "You Deserve This" is the best-selling summer book. Retrieved November 19, 2019 .
  11. ↑ Austria's book trade figures / HVB switches to Media Control. Retrieved November 22, 2018 .
  12. ↑ media control - music. Retrieved August 30, 2018 .
  13. ↑ media control becomes the exclusive marketer of the German cinema charts. In: Blickpunkt: Film. December 18, 2014, accessed October 6, 2018 .
  14. ↑ The official cinema charts continue to come exclusively from Media Control - from over 4,600 cinema screens throughout Germany. presseportal.de, accessed on August 30, 2018 .
  15. ↑ Sales partner of Arbeitsgemeinschaft Videoforschung GmbH , accessed on October 6, 2018
  16. ↑ media control - TV ratings. Retrieved August 30, 2018 .
  17. ↑ Alexander Krei: AGF and Media Control will go their separate ways from February. In: dwdl.de. December 27, 2019, accessed December 27, 2019 .
  18. ↑ AGF video research - AGF expands offer. In: www.agf.de. December 27, 2019, accessed December 27, 2019 .
  19. ↑ The eBook platform for dealers and publishers. ceebo.de, accessed on August 30, 2018 .
  20. ↑ deutscher-medienpreis.de
  21. ↑ Renaming: media control® GfK INTERNATIONAL becomes GfK Entertainment. marktforschung.de, accessed on January 12, 2015 .
  22. ↑ Name dispute: GfK is no longer allowed to use the name “media control”. MEEDIA GmbH & Co. KG - A company of the Handelsblatt Media Group GmbH & Co. KG, March 27, 2014, accessed on January 23, 2019 .
  23. ↑ media control: GfK is no longer allowed to use names. Presseportal.de, March 27, 2014, accessed January 25, 2019 .