Sky Italia

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Sky Italia Srl

logo
legal form Srl
founding 2003
Seat Milan , ItalyItalyItaly 
management
Number of employees 8000 (2013)
sales € 2.33 billion (2016)
Branch media
Website sky.it


Infobox radio tower icon
Sky Italia
TV station ( Srl )
Program type Pay TV
reception Cable , satellite and IPTV
Image resolution ( Entry missing )
Start of transmission July 31, 2003
owner Sky Plc.
executive Director United KingdomUnited Kingdom United StatesUnited States James Murdoch
(President)

ItalyItaly Andrea Zappia
(CEO)

List of TV channels
Website

Sky Italia is the largest pay TV provider in Italy and is operated by Sky Italia Srl. Sky Italia emerged from the merger of the two pay TV providers TELE + DIGITALE and Stream TV . The broadcast started on July 31, 2003. All programs on the platform can be received via satellite ( DVB-S , Eutelsat HotBird 13A, Eutelsat HotBird 13B, Eutelsat HotBird 13C ) and, in Italy, also via IPTV . Officially, the program offer can only be subscribed to in Italy.

In the course of the merger with BSkyB and Sky Deutschland to Sky plc. Sky Italia introduced a new logo on November 13, 2014.

history

Sky Italia headquarters in Milan
Sky Italia headquarters in Rome

In 2009 there was a dispute between Sky Italia and the private television company Mediaset, which belongs to Silvio Berlusconi's media group . As early as 2008, Berlusconi, in his role as Prime Minister at the time, decided to double the taxes on pay-TV subscriptions, which was seen as an attack on Rupert Murdoch's broadcaster. Mediaset refused to advertise Sky Italia on its free to air channels; three of the company's channels refused to sell advertising time to Sky Italia. Sky then changed its encryption so that it was possible for all Skys HD customers to receive all free-to-air channels, including the Mediaset channels. Silvio Berlusconi then described Sky as an "enemy" and his son and Mediaset deputy boss Pier Silvio Berlusconi spoke of a "war" with the broadcaster.

The media group News Corporation (now 21st Century Fox) then filed a lawsuit against Mediaset for distortion of competition. Mediaset launched a free satellite program to compete with Murdoch in the pay-TV market.

Data

As of March 31, 2012, the platform had a subscriber base of 4.94 million subscribers (with an estimated viewership of approximately 14 million). The market share in November 2011 was 11.21%. Sky Italia is one of the largest pay TV providers in Europe .

Encryption

Sky Italia, like Sky Deutschland and BSkyB , uses the Videoguard encryption system , which was developed by NDS - a subsidiary of News Corporation . Until April 2004, Sky used the SECA Mediaguard 2 encryption system .

Programs

Sky Italia's offer includes a wide range of channels with different topics or target groups: films, sports, entertainment, news, documentaries, music, children, young people.

These include:

  • approx. 90 themed channels (entertainment, children, news, documentaries, music, etc.)
  • 35 premium channels (films, sports)
  • 28 pay-per-view channels, including 7 in high definition
  • 60 channels in high definition
  • 8 channels that can be booked in addition to the existing subscription.
  • Interactive services

Sky packages

Sky TV

Sky Famiglia

Sky sports

  • Roma TV
  • Sky Sport Uno HD
  • Sky Sport Football HD
  • Sky Sport Arena HD
  • Sky Sport 24 HD
  • Sky Sport F1 HD
  • Sky Sport MotoGP HD
  • Sky Sports NBA HD
  • Sky Sport Golf HD
  • Sky Sport Serie A HD

HDTV

Sky Italia began broadcasting the first four HD programs in May 2006. These included the channels Sky Cinema HD, Sky Sport HD, National Geographic HD and Next HD. In the following years, the number of HD channels on offer was further expanded. Today 58 HD programs are broadcast via Sky Italia (as of February 8, 2012). Of the 12 stations in the "Cinema Package", 10 broadcast in HD ( simulcasting ).

Station logos

  • Alternative SKY logo (from 2007 to June 2010)

  • SKY logo (from June 2010 to November 2012)

Web links

Commons : Sky Italia  - Collection of images, videos and audio files

Individual evidence

  1. ↑ Federal Agency for Civic Education: bpb.de - Media Database - International - News Corp. Ltd. In: www.bpb.de. Retrieved November 15, 2016 .
  2. ↑ Economy: dispute between Murdoch and Berlusconi goes into new round - N24.de . In: N24.de . ( n24.de [accessed on November 15, 2016]).