TV feature film

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TV feature film
TV feature film Logo 10.2019.svg
description Program guide
language German
publishing company Hubert Burda Media ( Germany )
Headquarters Hamburg
First edition 22nd August 1990
Frequency of publication Fortnightly
Sold edition 630,871 copies
( IVW 2/2020)
Widespread edition 636,488 copies
( IVW 2/2020)
Range 3.36 million readers
( MA 2020 I )
Web link
ISSN (print)
Former logo

TV Spielfilm (in the spelling of the TV SPIELFILM publisher ) is a program magazine with a fortnightly publication frequency that has appeared regularly since 1990. The focus is on the presentation of feature films in the program. The first day of sale was August 22, 1990. The Milchstraße publishing group was the publisher of the magazine until 2005, when it was taken over by Hubert Burda Media . The sold circulation is 630,871 copies, a decrease of 76.8 percent since 1998.


The retail price was 3.80 marks at the beginning, the first print run was 200,000 copies. Initially the magazine appeared monthly, the print run was almost sold out right from the start, until the publisher increased the print run to 350,000.

Five months later, surprised by the success of the magazine, the publisher changed the frequency of publication to fortnightly and started it on February 1, 1991 with a circulation of 1.2 million copies, initially at a "taster price" of 90 pfennigs. The regular price was then 2.50 marks per issue. At the end of 2007 the price was increased from 1.45 to 1.50 euros.

Issue number 19/1991 was the first time that 1.015 million copies were sold, exceeding the one million mark at the regular retail price. This made TV Spielfilm the first successful launch since 1983 in this magazine segment ( at a glance , die two , Bildwoche ).

The issue circulation rose almost continuously until 1996, the highest sold circulation according to the IVW circulation list in the 2nd quarter was 2.763 million copies. An initially slow but steady decline has been recorded since 1998; in 2007, an average of 1.5 million issues were sold. In 2008 the sales figures remained at an average of 1.46 million, the number of subscribers was just under 630,000 (2007: 640,000).

In July 2019, Hubert Burda Media announced that the editorial team of TV Spielfilm will be dissolved and that the editorial content of TV Spielfilm, TV Today and TV Schlau will be produced by the Funke Mediengruppe from October 2019 .

target group

The intended target group was initially a young readership with a “slightly male focus”. At the time of the monthly publication, the paper was designed as a “second sheet to the program” because at that time it did not contain a complete program section. The magazine was mainly bought by readers who could not do much with the established magazines such as Hörzu or TV Hören undsehen. With the changeover to fortnightly publication frequency, an attempt was made to establish a new journal genre, which ultimately succeeded.

Market reactions

Since the concept of the journalists worked ("demolition master of the established order") and the success could no longer be overlooked, the Bauer publishing house reacted and launched its own feature film in December 1991, TV Movie , which copied the concept of TV feature film and thus triggered a plagiarism allegation.

The rating of feature films using symbols (“high”, “lateral” and “low thumb”), which was first carried out at TV Spielfilm , has been adopted over time by almost all TV guides in a modified form (stars, points), even free of charge -Supplements now appear partially reviews. Likewise, the timeline, in which simultaneous program parts are displayed almost in a horizontal line, became the model for established magazines as well as for magazines that appeared later. The fortnightly publication frequency became the model for later magazines such as B. tv14 , which was the best-selling program guide on the market in 2007.

useful information

The celebrities on the front page are almost always female. That's because issues that male actors had on the cover sold worse. The licenses for the photos of the female celebrities on the front page are said to cost up to $ 20,000.



TV Spielfilm operates an extensive advertising-financed Internet portal "" with information on many television and cinema films and a complete television program even for exotic pay-TV programs and Dutch television channels. The user can also find daily tips here.

After registering for free, the user can adapt this offer by selecting his own favorite channels and dividing them into groups of five. The linear daily program can then be displayed side by side for the transmitters in a group. When searching, which can also search for program formats and movie genres, registered users can limit the channels searched to their favorite channels. Registered users can reserve programs and have them notified by e-mail a few hours before the broadcast. The user will also be notified if a film that he has reserved in the film archive will be on television in five days, although only a restriction to free or pay TV is possible.


TV Spielfilm offers mobile apps for Android , iOS and Windows Phone , which in addition to the complete TV program also include daily tips in various categories. The applications have a notification function for TV programs and a customizable channel list. Since the settings are linked to the mobile phone, there is no registration. On the iPad there are different views for the program, while on the other devices all programs are always sorted by time and, if necessary, by the position of the station in the personal station list. The free apps are ad-supported.


TV Spielfilm has been presenting the Edgar Awards for the most popular commercials and advertisements since 1992 and the Emil Children's Television Prize since 1995 . In addition, the editorial team has been awarding the TV Spielfilm Award every year since 1997 at the Cologne Conference . In 2008, the “Rookie Award” for the best young filmmaker was presented for the first and only time via its own film community

TV feature film XXL

TV Spielfilm XXL is an extended version of the program guide that appears at the same time as the standard version, but includes more programs. In addition to conventional free TV , the digital program bouquets from Sky , Vodafone Kabel Deutschland , Unitymedia , KabelKiosk , T-Home , Arcor and Alice are also published. A total of over 100 programs are listed. For the free TV stations, however, fewer feature film ratings are included than in the normal TV feature films.

Web links

Individual evidence

  1. according to IVW ( details on )
  2. Burda will have “TV Spielfilm” produced by Funke in the future - own editorial team will be closed, July 24, 2019
  3. Advertise & Sell , 33/1990, p. 38
  4. Horizont , 2/1991, p. 17
  5. ^ Advertise & Sell , 1–2 / 1991, p. 62
  6. Media Spectrum , 10/1992, p. 40
  7. text intern , 4/1992, p. 1
  8. Why do TV magazines look so similar?, December 14, 2013, accessed October 8, 2018 .