HanseNet

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HanseNet Telekommunikation GmbH

logo
legal form GmbH
founding 1995
resolution April 1, 2011
Reason for dissolution merger
Seat Hamburg , GermanyGermanyGermany 
management René Schuster, chairman
Number of employees 1,857 (2010)
sales 1.17 billion euros (2010)
Branch telecommunications
Website www.hansenet.de

HanseNet headquarters in Hamburg ( City Nord )

The HanseNet Telekommunikation GmbH (short HanseNet ), headquartered in Hamburg in 1995 by the former Hamburgische Electricitäts-Werke AG founded (HEW) and became the fourth largest German telecommunications company . After the later takeover by Telecom Italia , the Alice brand became particularly well known. In 2010 HanseNet was sold to the Spanish company Telefónica and merged with Telefónica Germany GmbH & Co. OHG with effect from April 1, 2011 . This continued the Alice brand until 2012.

history

The company was founded in 1995 as a subsidiary of the then local electricity supplier HEW (today: Vattenfall Europe AG) as a provider of telephone, data and multimedia services. In 2000, 80 percent of the company was sold to the Milan-based e.Biscom SpA and finally in 2003 it was completely taken over by Telecom Italia for a price of 250 million euros.

At the beginning of 2007, AOL Germany (i.e. only the Internet access division) was taken over by the HanseNet parent company Telecom Italia for around 675 million euros and operationally merged with HanseNet on March 1, 2007. The entry in the commercial register took place in mid-2007. With the takeover, HanseNet doubled its workforce; the two locations in Duisburg and Saarbrücken previously belonged to AOL Germany. Around 200 AOL employees were also relocated to HanseNet at the headquarters in Hamburg.

At the beginning of 2007, HanseNet entered the mobile communications sector with its partner O 2 (Germany) .

HanseNet had a 25 percent stake in WEMACOM Telekommunikation GmbH and was a member of the Federal Association of Broadband Communication and VATM , which represent the interests of alternative network operators in Germany.

In December 2008 it became known that the parent company Telecom Italia was looking for a buyer for HanseNet. First negotiations with the Spanish Telefónica as one of the interested parties, in addition to u. a. United Internet , started in April 2009.

On November 4, 2009, the Telecom Italia board of directors decided to sell HanseNet to the Spanish telecommunications company Telefónica . The next day, an agreement was signed to sell HanseNet to Telefónica O 2 Germany for 900 million euros. After an examination by the competent competition authorities and their approval, the sale was completed in February 2010.

Following approval by the European Commission under antitrust law, the contract for the purchase of HanseNet by Telefónica took place on February 16, 2010.

On April 1, 2011, HanseNet was fully integrated into Telefónica O 2 Germany. Since that day, both companies have been trading under the name Telefónica Germany GmbH & Co. OHG.

business

HanseNet marketed its telecommunications solutions nationwide. The core business of HanseNet was based on the completely unbundled subscriber line and thus on the possibility of connecting the subscriber directly to the HanseNet's own network using proprietary technology in the switching centers . The so-called last mile was rented from Deutsche Telekom . When entering the market, all marketed tariffs could be terminated at short notice, while at this point in time most of the competitors fully exhausted the legally permissible two-year contract.

Since March 2010, an online hard drive has been offered to customers under the name Alice Disk and Alice SmartDisk under the Alice brand. The technology for the product came from Humyo . Alice Disk was available for free and offered 5 GB of storage space, Alice SmartDisk was € 3.90 per month and offered unlimited storage space for online data storage .

In the first half of 2009 sales of EUR 568.7 million (−5%) and a profit of EUR 122.5 million were achieved. Hansenet had 2.289 million DSL customers, 1.87 million of them in the Alice complete package.

As part of the job cuts at Telefonica O 2 , around 250 of the previous 900 employees at the telecommunications provider's headquarters on Überseering in Hamburg lost their jobs.

Alice brand

The products for private users, the self-employed and smaller companies were marketed under the name "Alice" used by the former parent company Telecom Italia for its fixed line and broadband products throughout the group.

The brand became known in Germany in particular through a large-scale advertising campaign with the Italian model Vanessa Hessler . In Italy, “Alice” was played by the Swiss Michelle Hunziker .

In June 2010, the new owner, represented by O 2 Germany boss Rene Schuster, announced that the “Alice” brand would disappear from the market in the next two years and that it would be merged with O 2 .

On October 31, 2011 it was announced that the parent company had terminated the advertising contract with Vanessa Hessler and wanted to withdraw old material with the model. The reason for the company were "unsustainable" statements by Vanessa Hessler about Muammar al-Gaddafi and his family - the model is said to have had a love affair with the son Mutassim al-Gaddafi , who was killed on the same day as his father during the civil war .

On January 16, 2012, the use of the Alice brand by O 2 ended ; it remained for the time being as a tariff name for selected fixed line and DSL products and was renamed O 2 DSL retrospectively as of December 13, 2012 .

Locations

In addition to Hamburg, HanseNet operated its own location in Rostock .

technology

HanseNet operated its own conventional POTS - / ISDN - / DSL - concentration network , which spanned about 150 German cities and their own on the basis of IPTV supply are Alice TV was realized. The marketing of Alice TV was stopped in April 2012 and was only maintained for existing customers.

In the areas developed with its own switching technology, Hansenet provided conventional analog and Euro-ISDN telephone connections with DSS1 protocol, DSL connections with bandwidths of up to 16 Mbit / s in the downstream and up to 1 Mbit / s in the upstream, VDSL connections with bandwidths of up to 50 Mbit / s in the downstream and up to 10 Mbit / s in the upstream (initially planned via the VDSL network of Telekom , discontinued due to technical difficulties and offered in August 2010 via its own network) as well as additional services such as z. B. IPTV ready. In addition, the business customer product Alice Comfort was offered, which contained a conventional ISDN multi-device - or, if desired, an ISDN system connection .

Outside of the company's own collocation areas , customer connections (without IPTV) were implemented in other marketing areas via the HanseNet partners at the time, Telefónica Deutschland GmbH and QSC AG, and as bitstream connections via Deutsche Telekom AG as a preliminary provider . A VoIP -based NGN solution with integrated access devices from Sphairon and later from AVM was used here in order to be able to offer ISDN and analogue voice connections to end customers outside their own network. However, IPTV products were not offered in these areas.

The operation of specific ISDN data services such as ISDN video telephony , Datex-P , G4-ISDN-Fax was not possible and the operation of end devices with emergency power supply, such as house emergency calls or alarm systems, was not guaranteed because it was not a common DSS1 ISDN basic connection, which was not clearly communicated by HanseNet in product sales. In individual cases, the NGN technology used has proven to be less reliable than conventional circuit-switched PSTN technology.

Wherever HanseNet not have its own DSLAM - infrastructure operation and not to the partners Telefónica and QSC was able to use the unbundled was bitstream access Deutsche Telekom used; Due to the higher DSL wholesale price for connections implemented in this way, HanseNet charged end customers a monthly surcharge. Here, too, telephony was provided via the VoIP-based NGN solution with an integrated access device from Sphairon or AVM.

As part of a pilot project in the years 2008 and 2009, some 700 buildings in Hamburg Eimsbüttel with a FTTB - fiber optic network developed. In 2013, Versatel took over this fiber optic network with a total of almost 1,000 kilometers of cable, including the associated new data center.

Data breach

On November 10, 2009, the NDR reported a data breach at Alice, in which an Alice customer was sent personal data from over 170 other Alice customers by email. The breakdown was due to human error or a data error.

Web links

Individual evidence

  1. ↑ a b telefonica.de: Telefónica is the company name in Germany ( Memento of the original from January 15, 2012 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.telefonica.de
  2. ↑ a b Annual Report 2010 in the electronic Federal Gazette
  3. ↑ Telefónica becomes the company name in Germany. (No longer available online.) Formerly in the original ; accessed on March 31, 2011 .  ( Page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.@1@ 2Template: Toter Link / www.telefonica.de  
  4. ↑ Sales perfect: HanseNet is now part of Telefónica. Retrieved February 16, 2010 .
  5. ↑ Data and facts. ( Memento from August 19, 2010 in the web archive archive.today ) Presentation page from Alice-DSL.de
  6. ↑ HanseNet takes over AOL's German business - articles at Hamburg Web. September 19, 2006.
  7. ↑ Telecom Italia is still looking for a buyer for Alice articles at Golem.de. September 28, 2009.
  8. ↑ Telefónica O2 could buy Alice in the coming weeks - Article at Golem.de. October 14, 2009.
  9. ↑ Telefonica buys Hansenet for 900 million. Handelsblatt, November 5, 2009, accessed on January 12, 2010 .
  10. ↑ Telefónica pays 900 million euros for Hansenet. at Golem.de. November 5, 2009.
  11. ↑ Sales perfect: HanseNet is now part of Telefónica. ( Memento from March 26, 2010 in the Internet Archive ) on: alice-dsl.de
  12. ↑ Sales perfect: HanseNet is now part of Telefónica - press release Telefónica o2 Germany at telefonica.de. February 16, 2010.
  13. ↑ Telefónica becomes company name in Germany - press release Telefónica Germany at telefonica.de. March 31, 2011.
  14. ↑ Telekom overtakes DSL competition ( Memento from October 27, 2007 in the Internet Archive ) - Article by Financial Times Deutschland , October 5, 2007.
  15. ↑ HanseNet increases profit - more customers with Alice - article in Hamburger Abendblatt , August 7, 2009.
  16. ↑ Article in the Hamburger Abendblatt , October 11, 2010.
  17. ↑ O2 wants to give up the Alice brand. on: welt.de , June 21, 2010.
  18. ↑ Friend of Gaddafi's son: Alice model loses her job. Spiegel Online, accessed October 31, 2011 .
  19. ↑ Goodbye Alice: New milestone in the brand transition to O2. Telefónica, accessed December 13, 2012 .
  20. ↑ IPTV: HanseNet is expanding massively - Article from digitalfernsehen.de, November 8, 2007.
  21. ↑ Quiet death for IPTV offer Alice TV - Marketing discontinued
  22. ↑ Alice names prices for 50 Mbit / s VDSL offers - article at Golem.de , from November 3, 2009.
  23. ↑ heise.de - Article at heise.de , from August 30, 2010.
  24. ↑ HanseNet is expanding its own fiber optic network in Hamburg. Press release from HanseNet Telekommunikation GmbH, dated September 18, 2009.
  25. ↑ Versatel takes over the Alice fiber optic network in Hamburg