TV listening and viewing
| tv listening & seeing | |
|---|---|
|
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| description | German television program guide |
| publishing company | Heinrich Bauer Programmzeitschriften Verlag KG |
| Headquarters | Hamburg |
| First edition | 1962 |
| Frequency of publication | weekly (price 2.00 €) |
| Sold edition | 473,766 copies |
| ( IVW 2/2020) | |
| Widespread edition | 475,977 copies |
| ( IVW 2/2020) | |
| Editor-in-chief | Uwe Bokelmann |
| ISSN (print) | 0940-0656 |
tv hearing and seeing is a weekly program magazine published by the Bauer Media Group .
In the middle of the booklet is the extensive program section, which comprises ten pages per day and always lists the television programs from Saturday to Friday for a week in advance. A regional selection of the daily radio program is also printed between each program day. The third page shows cartoons by Uli Stein . In the front part of the jacket, reports, background reports, interviews and articles on various specialist areas are published, often written by prominent authors such as Ulrich Wickert , Guido Knopp , Reinhold Messner or Paulo Coelho ; and Peter Scholl-Latour (d. 2014) in controlled items. The back part of the jacket is filled with travel, health and finance tips, recipes, crosswords and other puzzles. For the younger readers there was a playground with puzzles, logic tasks and troubleshooting pictures in the Saturday part of the television program . The last page, in turn, traditionally showed cartoons by the illustrator Sepp Arnemann for decades . Since December 2009 Arnemann's drawings and those of cartoonist Peter Butschkow have been published on this page with the mouse, alternating weekly .
history
The roots of tv hearing and seeing go back to 1926. At that time, Heinrich Bauer Verlag founded the radio newspaper Rundfunkkritik , which was later renamed Hamburger Funkwacht . After the end of the Second World War, Heinrich-Bauer-Verlag relaunched its Funkwacht from 1949, as it had to discontinue it due to the war. With the titles Südwest-Funkpost , Hessenfunk and Bayernfunk , other radio program magazines from the publisher soon followed. The merger of the acquired regional radio magazines Bremer Radio Illustrated , Karlsruhe radio week , Westfunk (Cologne), Südfunk (Stuttgart) and radio for you , with the publisher's own titles led 1953 establishing the program guide hearing and seeing , which was published simultaneously in eight different regional editions.
In 1960 Heinrich Bauer Verlag bought the two program magazines Funk- und Fernseh-Illustrierte and Screen from Wilhelm-Herget-Verlag in Stuttgart . While Bauer initially continued the screen as an independent title, the radio and television magazine was revised accordingly and then after a short time merged with hearing and seeing . In May 1961, Bauer-Verlag took over the successful television magazine TV Fernseh-Woche from Düsseldorf publisher Kurt Müller . As a result, the "screen" was discontinued in July of the same year and integrated into the newly acquired title. In 1962, TV TV Week was finally merged with Hearing and Seeing to form today's TV hearing and viewing .
For 55 years, the weekly component of every issue was the cartoons with the well-known mouse search game drawn by the graphic artist Sepp Arnemann . Other classic components are the big TV crossword puzzle and the horoscope of the week . Earlier, now long since discontinued categories were the completed novel , the star portrait of the week , Menschen-Schicksale-Nachrichten , and the advice column Ms. Barbara .
As the first television program magazine, tv hearing and seeing from November 1989 placed the program columns of the then still young private television stations Sat.1 and RTL in equal size on a double page next to those of the public broadcasters Das Erste and ZDF . At that time the television section comprised a total of two double pages per day; in the mid-1990s there were already three. Currently, five double pages provide information about the daily offer on television. In 1998 a restructuring took place which further developed the tv hearing and seeing in line with the times.
content
In contrast to other TV magazines, just like Hörzu, the front page does not focus on a person; instead, a topic is presented graphically, and an article on this can be found on the inside. The articles and reports are relatively long for a weekly television magazine and deal with the topics of travel, politics, health, nutrition, science, current affairs and law. Each day there are eight pages of TV and one and a half pages of radio programs, which are supplemented by two pages of TV tips. Riddles and two drawings complete the magazine.
Edition
In 1979 the print run was 2,861,300 copies. Compared to 1992, the sold circulation of 1,727,567 copies has fallen by more than 70 percent to (as of 1st quarter 2020) below 500,000 copies. In spite of everything, the tv Hören undsehen is the classic program guide with the second highest circulation after the Hörzu .
readership
The average reader is 60 years old and has a net household income of 3,028 euros. 52 percent of the readers are female.
Individual evidence
- ↑ Archived copy ( Memento of August 13, 2007 in the Internet Archive )
- ↑ Title display TV listening and seeing (woe). ivw.de, accessed on October 8, 2018 .
- ↑ Brand profile TV hearing and seeing. baueradvertising.de, accessed on October 8, 2018 .