TV week
| TV week | |
|---|---|
|
|
| description | Television magazine |
| publishing company | Heinrich Bauer Verlag KG |
| First edition | 1969 |
| Frequency of publication | weekly (price 1.39 €) |
| Sold edition | 263,347 copies |
| ( IVW 2/2020) | |
| Widespread edition | 263,796 copies |
| ( IVW 2/2020) | |
| Range | 1.31 million readers |
| ( MA 2020 I ) | |
| Editor-in-chief | Jan von Frenckell |
The TV Week is a German TV magazine of the Bauer Media Group that has been published weekly since 1969 . The editor-in-chief of the Hamburg- based magazine is Jan von Frenckell .
history
After Axel-Springer-Verlag had acquired the Funk Uhr as a cheap title in 1967 , Heinrich-Bauer-Verlag took over the television program magazine Fernsehtag from Verlag Ditzell & Co in Hanover in autumn 1969 , which was revised and renamed “ Fernsehwoche ” with a new concept . At first the circulation area of the magazine was mainly limited to the north of Germany, but was then extended to the whole of Germany in January 1970.
The name “ Fernsehwoche” was borrowed from a title that had been founded in 1957 by the Düsseldorf publisher Kurt Müller as TV TV Week . The first pure TV magazine at the time had grown rapidly in circulation, but could not hold its own among the titles of the major publishers in the long term. In 1961, Bauer-Verlag bought TV Fernseh-Woche and merged the title with its own program magazine Hören +sehen into today's tv Hören +sehen . It therefore made sense to use the remaining TV week for the new program guide.
At first, the new TV week sold rather slowly, which was probably due to the fact that the daily TV program was scheduled according to the starting times and not according to channel columns. After another revision, in which the concept that took getting used to was abandoned, the circulation could then be increased by 400% to 1.5 million copies by the mid-1970s. In 1975, Bauer-Verlag acquired the television magazine Schalt ein / telestar from the Eider-Verlag in Rendsburg (568,400 circulation) and merged it with Fernsehwoche . At the beginning of the 1980s, the TV week even managed to outbid the circulation of the sister magazine tv Hören +sehen by far. In 1979 there was a print run of 2,953,000 copies.
content
The magazine bears the subtitle “Your program magazine with a heart”, which is why a heart is shown next to each category name and some films are highlighted with a heart. In addition to the television program with six pages per day, the 96 pages also contain interviews, television tips, a reader profile, short scientific reports, reports and articles and tips on household, health, travel, decoration, nature, animals, money and law. The magazine is rounded off by puzzles and recipes.
readership
60 percent of the readers are female. The average reader is 61 years old and has a net household income of 2555 euros.
Individual evidence
- ↑ TV week brand profile. (PDF) baueradvertising.de, accessed on October 8, 2018 .