the two

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the two
The 2 logo 72dpi.jpg
description Television magazine
language German
publishing company Mediengruppe Klambt ( Germany )
Headquarters Baden-Baden
First edition 1983
Frequency of publication weekly
Sold edition 62,603 ​​copies
( IVW 2/2020)
Widespread edition 63,341 copies
( IVW 2/2020)
Editor-in-chief Carsten Pfefferkorn
Web link die2.de
ISSN (print)

die Zwei is a weekly program guide that belongs to the Klambt media group . On January 1, 2014, the Funke media group took over several newspapers and magazines from Axel Springer AG for 920 million euros . In order to meet the requirements of the Federal Cartel Office, the Funke Mediengruppe had to part with the TV guides Funk Uhr , Bildwoche , TV Neu and the two that went to Mediengruppe Klambt.

content

the two are positioned at the interface between women's and TV guides. In addition to the current television program, the editorial focus is on classic content from the rainbow press such as stars and starlets, aristocratic stories, recipes and advice topics .

numbers and facts

The target group are women between 30 and 59 years, the average age according to MA 2011 / I is 56.6 years. the two has a weekly circulation of 62,603 ​​copies, of which 7,500 copies are subscribed. The single price is € 1.10 (as of 2013), the editor-in-chief is Carsten Pfefferkorn.

Individual evidence

  1. Funke has to sell magazines , Handelsblatt , January 23, 2014, 12:35 p.m.
  2. according to IVW , second quarter 2020 ( details and quarterly comparison on ivw.eu )