Leisure week

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Leisure week
Leisure week logo
description Women's magazine
language German
publishing company Freizeitwoche Verlag GmbH & Co. KG
First edition 2004
Frequency of publication weekly (0.99 €)
Sold edition 355,543 copies
( IVW 2/2020)
Widespread edition 355,683 copies
( IVW 2/2020)
Range 0.57 million readers
( MA 2018 II )
Editor-in-chief Dirk Hentschel (since April 2018)
Web link freizeitwoche-online.de
ISSN (print)

Freizeitwoche is a weekly women's magazine published by Freizeitwoche Verlag GmbH & Co. KG (a subsidiary of the Bauer Media Group ). The editorial office is in Rastatt . Dirk Hentschel has been editor-in-chief since April 2018.

content

The main topics are reports and reports from the world of the nobility and celebrities as well as advice on consumer topics, health, fashion, cosmetics, decoration, law, money and travel. Furthermore, there are the sections "Very quickly, very smart" with answers to questions of knowledge, a topic of the week and the horoscope. 20 pages of puzzles and several recipes are published weekly. In the middle of the booklet there is also an eight-page travel booklet that can be removed, in which a location is presented with plenty of pictures.

readership

71 percent of readers are female. The average reader is 61 years old and has a net household income of 2,466 euros.

criticism

There are indications that many alleged exclusive interviews with international stars did not even take place. Media experts published ample evidence that the interviews were either fabricated or "copied" from old interviews with competing media. On September 7, 2018, the Hamburg Regional Court awarded the actress Sandra Bullock compensation of 50,000 euros for six such interviews. The verdict is not yet legally binding.

Web links

Individual evidence

  1. Brand profile leisure week. baueradvertising.de, accessed on October 9, 2018 .
  2. Fake allegations against Freizeitwoche . Over media
  3. Did the “Freizeitwoche” print invented interviews? DWDL
  4. "Freizeitwoche" is said to have invented interviews . Turi2
  5. Mats Schönauer: “Leisure week” Sandra Bullock has to pay 50,000 euros. In: Übermedien. September 7, 2018, accessed September 7, 2018 .