Bravo (German magazine)

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Bravo
Bravo-Logo.svg
description Youth magazine
language German
publishing company Bauer Media Group ( Germany )
Headquarters Munich
First edition August 26, 1956
Frequency of publication per month
Sold edition 87,709 copies
( IVW 2/2020)
Widespread edition 87,964 copies
( IVW 2/2020)
Editor-in-chief Yvonne Huckenholz
Web link bravo.de
ISSN (print)

The Bravo (own spelling: BRAVO ; in Austria also the Bravo [-Heft], [-Magazin]) is the largest youth magazine in German-speaking countries. It appeared for the first time on August 26, 1956 (at that time with the subtitle “Die Zeitschrift für Film und Fernsehen”) and cost 50 pfennigs. The sold circulation is 87,709 copies, a decrease of 91 percent since 1998.

Edition

The Bravo is one of the German magazines with the largest circulation losses in recent years. The number of copies sold has fallen by 91 percent since 1998. It is currently 87,709 copies. This corresponds to a decrease of 881,972 units. The share of subscriptions in the circulation sold is 14.9 percent.

Development of the number of copies sold

The frequency of publication was changed from weekly to bi-weekly in January 2015 and from bi-weekly to monthly in January 2020.

history

Columnist Peter Boenisch and publisher Helmut Kindler were the inventors of the magazine . The initial circulation was 30,000 copies (according to the Bravo press spokeswoman). Issue 13/57 appeared on March 31, 1957 with the new subtitle “The magazine with the young heart” and the addition “Film, Fernsehen, Schlager” at a price of 50 pfennigs (around € 1.22 adjusted for inflation today). From issue 34/57 (August 13, 1957, 200,000 copies) there were no more subtitles. By mid-1959, the number of copies rose to 523,000. In April 1967 BRAVO was merged with OK and for a short time managed under the title BRAVO / OK. It has been published by the Bauer Media Group , which has its headquarters in Hamburg , since 1968 . The editorial office is in Munich .

The sold circulation exceeded the million mark for the first time in the first quarter of 1966 and reached its peak in the first quarter of 1991 with 1.58 million copies. In April 2014, as part of austerity measures, Jutta Stiehler, the long-time head of the Dr. Sommer team, was dismissed after 16 years at Bravo, as was Christina Bigl, the head of the Bravo photo department. In January 2015 the frequency of publication was changed from weekly to bi-weekly and in January 2020 from bi-weekly to monthly.

Target group and classic categories

Bravo deals with topics that are primarily of interest to young people , including current information on stars from music and television. In addition, she (as of 2013) also conducts intensive relationship and sexual counseling ( advice journalism ).

Marie Louise Fischer (at that time the successful author of several romance novels) gave first advice on relationship issues from 1964 to 1969 (under the pseudonyms "Dr. Christoph Vollmer" and "Dr. Kirsten Lindstroem"); z. B. she wrote the series etiquette for lovers and love without a secret .

From October 20, 1969, Martin Goldstein (doctor, psychotherapist and religion teacher) answered using the pseudonym (invented by the editorial team) “Dr. Jochen Sommer “Questions from young people about their sexuality . Goldstein had made a name for himself as a youth educator with the publication Unlike with Butterflies (also because he used taboo vocabulary such as “ limb ” or “ scabbard ”). For the specifically sexual questions he later wrote as “Dr. Alexander Korff ”, while“ Dr. Sommer “was mainly devoted to psychological problems. In 1984 he ended his activity as “Dr. Summer". In 1986, Margit Tetz , a graduate social worker, took over the management of the Dr. Sommer team.

A team has been answering readers' questions since the early 1970s. The editorial continues to emphasize that in this "Dr. Summer Team" experts work as gynecologists , paediatricians and youth psychologists . During its peak, Bravo received between 3,000 and 5,000 letters a week on issues relating to puberty and sexuality; in 2006 it was around 400 a week. The team's goal is to answer every letter.

In addition to the section of the Dr. Sommer team, the so-called Bravo star cut was an early invention of the Bravo. With this one could (like with a puzzle ) put together the pieces that appeared from booklet to booklet to be individually cut out and thus receive a poster of the star in life-size - a means of reader loyalty . The first star cut campaign took place in 1959 and was a poster by Brigitte Bardot .

What is striking about the language of the Bravo is a relatively large number of Anglicisms and “ Denglisch ” terms. This development began in the mid-1980s.

Bravo was - especially in the 1970s and 1980s - formative and style-forming for many years of young people. The booklet was confiscated by teachers in some schools . Many adults today owe their sexual education almost entirely to the articles by the Dr. Sommer team they read at the time.

74 percent of Bravo readers are 12-19 years old, 58 percent are women.

Controversy

In 1972, two issues of articles on the subject of masturbation were indexed; they were classified as harmful to minors.

Most of the indexes in the magazine were made in the course of dealing with the subject of sexuality. But in the 1990s, other issues came up. For example, issue no. 21 from May 18, 1995 was indexed because u. a. in the article Love & Sex Report '95 , "A 13-year-old is photographed naked and questioned". Another indexing of a Bravo from 1994 with the photo novel Im Bann des Teufel (about a ritual rape by Satanists ) narrowly failed.

In 1996 issue 8 of February 15 was canceled because of a two-page concert report about the American heavy metal band Gwar , which included photographs of their violent stage show with monster costumes and fake blood, and issue 11 of March 7 due to a indexed pornographic lyrics.

Bravo came under fire from the advertising cooperation “Jobattacke” with the Federal Employment Agency . The German Press Council publicly issued a reprimand in March 2010. Bravo had not made it clear at any point in the editorial section that it was advertising by the Federal Agency. The Federal Audit Office reprimanded the agency's advertising contract with bravos because of its lack of transparency.

In March 2017, Bravo received two reprimands from the German Press Council for several surreptitious violations on Instagram . Also in March 2017, Bravo was criticized again when the research network CORRECTIV discovered that a Bravo editor was taking on management tasks for the singer Wincent Weiss .

A former model told two interviewers that she didn't know that his nude picture was going to be sold by the photographer to Bravo to be featured in “That's Me!”.

present

Originally there was only one Bravo magazine, but various Bravo formats have developed in the meantime. This is due to greater customization. Many readers want a magazine that is tailored to their individual needs. The members of the "Bravo Family" (Bravo formats) are:

Printed matter

Internet

TV

Bravo hits

In addition, Bravo Hits, a music CD compilation that has been published regularly since 1992, has the latest chart hits.

Youth magazines like Bravo are of great importance for the music industry as an advertising medium . Articles can introduce new artists and advertisements can be found in all Bravo formats.

Bravo Otto election

The magazine awards the “ Bravo Otto ” prize, a small Indian statue , in several categories . This award is optically inspired by the famous feature film character Winnetou , played by Pierre Brice , who was closely associated with Bravo in his cinematic role for years. The award winners already included Pierre Brice (Winnetou), Inge Meysel with eleven Otto's, Manuela , Sandra , Joachim Fuchsberger , Creedence Clearwater Revival , Stefan Raab , David Hasselhoff , Blümchen , Britney Spears , Michael Jackson , Madonna , Mariah Carey , Leonardo DiCaprio , Boris Becker , Bro'Sis , Overground , Eminem , Christina Aguilera , Heike Makatsch , Kate Winslet , Horst Janson , Justin Bieber , Miley Cyrus , Big Time Rush , Y-Titty and many more. Most of the Otto's so far (13) went to Bon Jovi , followed in the ranking by Pierre Brice with twelve Otto's.

Bravo charts

Every week, readers vote for the Bravo charts, which sometimes contrast with the German Media Control Singles Charts. Songs often reach the top or the top 10 of the Bravo charts that are less commercially successful. Nevertheless, these charts are used as a gauge of the popularity of the artists of the time. The Bravo annual charts provide an overview of the respective years .

Literature for the anniversary

In 2006, just in time for the anniversary, an anthology was published that offers an overview of the Bravo's view of the world over the past 50 years.

The volume 50 Years of Bravo from the Archives of Youth Cultures, which appeared in autumn 2005 and came onto the market again in a greatly expanded edition in December 2006, takes a more critical look at Bravo and its effects and possibilities .

Bravo TV

Bravo TV was a television show that aired intermittently and on various channels from January 1985 to May 2007. As an accompanying program to the magazine, Bravo TV contained similar categories as the print edition. Charts, interviews and reports on prominent guests and educational topics were fixed components.

Others

On the first published Bravo front page Marilyn Monroe was shown, who also graced the first issue of the US American Playboy ; The title motif of the zero number (which did not appear on sale) was Elvis Presley .

literature

  • Archives of youth cultures: 50 years of Bravo . 2nd greatly expanded edition. Tilsner, Bad Tölz 2006 (first edition: 2005). ISBN 978-3-940213-34-1 .
  • Erwin In het Panhuis: education and excitement. 50 years of gays and lesbians in the BRAVO . Archive of Youth Cultures, Berlin 2010, ISBN 978-3-940213-58-7 and ISBN 978-3-940213-80-8 (e-book)
  • Manfred Berger : Bravo: 50 years of puberty eroticism and teen pop , in: Our youth , 58th year. 2006, pp. 341-344.
  • Manfred Berger: Bravo BRAVO! - 50 years of leading medium (?) For young people in: Children's / young people's literature and media in research, schools and libraries , 59th year. 2007, pp. 63-67.
  • Teddy Hoersch (Ed.): Bravo 1956-2006 . Heyne, Munich 2006. ISBN 978-3-89910-307-6 .
  • Joachim H. Knoll , Elke Monssen-Engberding (ed.): Bravo, sex and tenderness. Forum publ. Godesberg, Mönchengladbach 2000. ISBN 3-930982-54-4 .
  • Lutz Sauerteig: The production of the sexual and erotic body in the West German youth magazine BRAVO in the 1960s and 1970s. In: Medical History Journal. 42. 2007, pp. 142-179.
  • Herrwerth Thommi: parties, pop and petting . The sixties in the mirror of BRAVO , Jonas, Marburg 1997. ISBN 3-89445-219-6 .
  • Heiko Trimpel: Pastoral care with Dr. Summer . Religion and religiosity in the youth magazine BRAVO . Don Bosco, Munich 1997. ISBN 3-7698-1062-7 .

Web links

Wiktionary: Bravo  - explanations of meanings, word origins, synonyms, translations

Individual evidence

  1. "Dear Dr. Summer …". Sex sells. In: orf.at. 2007, accessed on April 4, 2014 : “When the first edition of 'Bravo' appeared 50 years ago (also called 'das Bravo' in Austria), the focus of the 'Zeitschrift für Film und Fernsehen' was initially on reporting on stars and Asterisk."
  2. according to IVW ( details on ivw.eu )
  3. according to IVW , ( details on ivw.eu )
  4. according to IVW , second quarter 2020 ( details and quarterly comparison on ivw.eu )
  5. according to IVW , fourth quarter in each case ( details on ivw.eu )
  6. Youth cultures in Germany. 1950-1989. Klaus Farin. Federal Agency for Civic Education
  7. Bernd Jansen, Arno Klönne (ed.): Imperium Springer: Power & Manipulation . Pahl-Rugenstein, 1968, p. 154 .
  8. Imprint bravo.de
  9. 60 years of Bravo: the path to becoming a millionaire and back. In: Meedia . August 26, 2016. Retrieved August 26, 2016 .
  10. End of office hours. In: sueddeutsche.de . April 11, 2014, accessed April 11, 2014 .
  11. Premium savings plan: From 2015, Bravo will only come every two weeks. In: Meedia . October 7, 2014, accessed October 7, 2019 .
  12. Teen magazine “Bravo” will only appear once a month in future, focusing on the digital. In: Meedia . November 13, 2019, accessed November 13, 2019 .
  13. ^ Vita Margit Tetz
  14. ^ TV series Pop 2000 (ARD), episode 4 1968–1970: Sex & Drugs & Rebellion .
  15. ^ TV series Pop 2000 (ARD), episode 8 1982–1985: Give gas, I want fun .
  16. Brand profile Bravo. (PDF) baueradvertising.de, accessed on October 8, 2018 .
  17. Decision 2384 of the Federal Testing Office for Writings Harmful to Young People, based on session 202 on October 6, 1972
  18. Bravo, No. 8, February 15, 1996: Gwar schocken Germany! Perverted or totally crazy? Concert report about a performance by Gwar in the Frankfurt music club Batschkapp , Heinrich Bauer Spezialzeitschriften-Verlag KG, Munich. P. 8 f.
  19. Knoll, Monssen-Engberding: Bravo, Sex and Zärtlichkeit , chapter “Bravo as an object of legal protection of minors in the media”, pp. 146–175. See literature list.
  20. Christoph Titz: Court of Auditors complains about the Federal Agency for "Bravo" cooperation. In: Der Spiegel , April 20, 2010.
  21. Alexander Becker: Press Council deals with Breitscheidplatz reports and reprimands surreptitious advertising on Bravo Online ›Meedia. March 24, 2017. Retrieved April 13, 2017 .
  22. The singer Wincent Weiss has been sponsored by the “Bravo” for years. What a coincidence: his manager was "Bravo" editor . In: CORRECTIV . March 24, 2017 ( correctiv.org [accessed April 13, 2017]).
  23. Lisa Altmeier / Steffi Fetz: "I was naked in the BRAVO" , in: Crowdspondent, August 26, 2016.
  24. golem.de: Bauer Verlag discontinues Bravo Screenfun , May 18, 2009