Bravo (German magazine)

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Bravo
Bravo-Logo.svg
description Youth magazine
language German
publisher Bauer Media Group ( Germany )
head office Hamburg
First edition August 26, 1956
Frequency of publication monthly
Sold edition 82,318 copies
( IVW 2/2021)
Widespread edition 82,631 copies
( IVW 2/2021)
Web link bravo.de
ISSN (print) 0406-9595

The Bravo (proper spelling: BRAVO ) is a youth magazine of the Bauer Media Group . The sold circulation is 82,318 copies, a decrease of 91.5 percent since 1998.

story

The magazine was invented by the journalist Peter Boenisch and the publisher Helmut Kindler . It appeared for the first time on August 26, 1956 with the subtitle "Die Zeitschrift für Film und Fernsehen" by the Munich publishing house Kindler & Schiermeyer. The initial circulation was 30,000 copies and the retail price was 50 pfennigs (around € 1.25 adjusted for inflation today). The front cover featured Marilyn Monroe . Issue 13/57 appeared on March 31, 1957 with the new subtitle “The magazine with the young heart” and the addition “Film, Fernsehen, Schlager”. From issue 34/57 of August 13, 1957 with a circulation of 200,000 copies, there were no more subtitles. The circulation rose to 523,000 copies by mid-1959. In April 1967 Bravo was merged with OK and for a short time led under the title Bravo / OK. In August 1968, Bauer-Verlag took over the magazine from Kindler & Schiermeyer.

The sold circulation exceeded the million mark for the first time in the first quarter of 1966 and reached its peak in the first quarter of 1991 with 1.58 million copies. In April 2014, as part of austerity measures, Jutta Stiehler, the long-time head of the Dr. Sommer team, was dismissed after 16 years at Bravo, as was Christina Bigl, the head of the Bravo photo department. In January 2015 the frequency of publication was changed from weekly to bi-weekly and in January 2020 from bi-weekly to monthly. Since the dissolution of the Munich editorial team on January 1, 2021, the content has been obtained from the Cologne editorial office Wipperfürth.

Target group and classic categories

The Bravo deals with topics that are primarily of interest to young people , including current information on stars from music and television. In addition, she (as of 2013) also provides intensive relationship and sexual counseling ( advice journalism ).

Marie Louise Fischer (at that time the successful author of some romance novels) gave first advice on relationship issues from 1964 to 1969 (under the pseudonyms "Dr. Christoph Vollmer" and "Dr. Kirsten Lindstroem"); z. B. she wrote the series Knigge for lovers and love without a secret .

From October 20, 1969, Martin Goldstein (doctor, psychotherapist and religion teacher) answered under the pseudonym (invented by the editorial team) “Dr. Jochen Sommer “Questions from young people about their sexuality . Goldstein had made a name for himself as a youth educator with the publication Unlike with Butterflies (also because he had previously used taboo vocabulary such as “ limb ” or “ scabbard ”). For the specifically sexual questions he later wrote as “Dr. Alexander Korff ”, while“ Dr. Sommer “was mainly devoted to psychological problems. In 1984 he ended his activity as “Dr. Summer". In 1986, Margit Tetz , a graduate social worker, took over the management of the Dr. Sommer team.

A team has been answering readers' questions since the early 1970s. The editorial continues to emphasize that in this "Dr. Summer Team" experts work as gynecologists , paediatricians and youth psychologists . During its peak, Bravo received between 3,000 and 5,000 letters a week on issues relating to puberty and sexuality; in the 1990s it was around 250 a day; in 2006 it was around 400 a week. The team's goal is to answer every letter.

In addition to the section of the Dr. Sommer team, the so-called Bravo star cut was an early invention of the Bravo. With this one could (like with a puzzle ) put together the pieces that appeared from booklet to booklet to be individually cut out and thus get a life-size poster of the star - a means of creating loyalty to the readers . The first star cut campaign took place in 1959 and was a poster by Brigitte Bardot .

What is striking about the language of the Bravo is a relatively large number of Anglicisms and “ Denglisch ” terms. This development began in the mid-1980s.

Bravo was - especially in the 1970s and 1980s - formative and style-forming for many years of young people. The booklet was confiscated by teachers in some schools . Many adults today owe their sexual education almost entirely to the articles by the Dr. Sommer team they read at the time.

74 percent of Bravo readers are 12–19 years old, 58 percent are women.

Edition

The Bravo is one of the German magazines with the largest circulation losses in recent years. The number of copies sold has fallen by 91.5 percent since 1998. It is currently 82,318 copies. This corresponds to a decrease of 887,363 units. The share of subscriptions in the circulation sold is 15.2 percent.

Development of the number of copies sold

The frequency of publication was changed from weekly to bi-weekly in January 2015 and from bi-weekly to monthly in January 2020.

Controversy

1972 two editions with articles were about masturbation indexed; they were classified as harmful to minors.

Most of the indexes in the magazine were made in the course of dealing with the subject of sexuality. But in the 1990s, more issues came up. For example, issue No. 21 of May 18, 1995 was indexed because, among other things, in the article Love & Sex Report '95 , "A 13-year-old can be photographed naked and questioned". Another indexing of a Bravo from 1994 with the photo novel Im Bann des Teufel (about a ritual rape by Satanists ) narrowly failed.

In 1996, issue 8 of February 15 was canceled because of a two-page concert report on the American heavy metal band Gwar , which included photographs of their violent stage show with monster costumes and fake blood, and issue 11 of March 7 due to a indexed pornographic lyrics.

Bravo came under criticism through the advertising cooperation “Jobattacke” with the Federal Employment Agency . The German Press Council issued a public reprimand in March 2010. Bravo had not made it clear at any point in the editorial section that it was advertising by the Federal Agency. The Federal Audit Office reprimanded the agency's advertising contract with bravo because of its lack of transparency.

In March 2017, Bravo received two reprimands from the German Press Council for several surreptitious violations on Instagram . Also in March 2017, Bravo was criticized again when the research network CORRECTIV discovered that a Bravo editor was taking on management tasks for the singer Wincent Weiss .

A former model told two interviewers that she didn't know that his nude picture was going to be sold by the photographer to Bravo to be featured in That's Me!

Offshoot

Magazines

Website

On April 18, 2001, the editorially independent website Bravo.de was launched. A comprehensive relaunch took place on August 17, 2010.

Television broadcasts

Bravo TV ran from January 1985 to December 1986 on Sat.1 , from May 1993 to December 2002 on RTL II , from January 2003 to December 2004 on ZDF and from November 2005 to May 2007 on ProSieben . In October 2010 four episodes werebroadcaston schülerVZ .

From October 2005 to July 2007 the program Bravo Sport TV was broadcast on DSF .

From 1994 to 2010, the annual Bravo Super Show was also broadcast by RTL II , RTL and ProSieben .

Bravo hits

Since 1992 Bravo Hits is a series of music samplers with current chart hits.

Bravo Otto

The magazine awards the Bravo Otto , a small Indian statue , in several categories . This award is optically inspired by the famous feature film character Winnetou , played by Pierre Brice , who was closely associated with Bravo in his cinematic role for years. The winners already included Pierre Brice (Winnetou), Inge Meysel with eleven Ottos, Manuela , Sandra , Joachim Fuchsberger , Creedence Clearwater Revival , Stefan Raab , David Hasselhoff , Blümchen , Britney Spears , Michael Jackson , Madonna , Mariah Carey , Leonardo DiCaprio , Boris Becker , Bro'Sis , Overground , Eminem , Christina Aguilera , Heike Makatsch , Kate Winslet , Horst Janson , Justin Bieber , Miley Cyrus , Big Time Rush , Y-Titty and many more. Most of the Otto's so far (13 pieces) went to Bon Jovi , followed in the ranking by Pierre Brice with twelve Otto's.

Bravo charts

Every week the readers vote for the Bravo Charts, which sometimes contrast with the German Media Control Singles Charts. Songs often reach the top or the top 10 of the Bravo charts that are less commercially successful. Nevertheless, these charts are an indicator of the popularity of the artists of the time. The Bravo annual charts provide an overview of the respective years .

Literature for the anniversary

In 2006, just in time for the anniversary, an anthology was published that offers an overview of the Bravo's view of the world over the past 50 years.

The volume 50 Years of Bravo from the Archives of Youth Cultures , which appeared in autumn 2005 and came onto the market again in a greatly expanded edition in December 2006, takes a more critical look at Bravo and its effects and possibilities .

literature

  • Archive of youth cultures: 50 years of Bravo . 2nd greatly expanded edition. Tilsner, Bad Tölz 2006 (first edition: 2005). ISBN 978-3-940213-34-1 .
  • Erwin In het Panhuis: education and excitement. 50 years of gays and lesbians in the BRAVO . Archive of Youth Cultures, Berlin 2010, ISBN 978-3-940213-58-7 and ISBN 978-3-940213-80-8 (e-book)
  • Manfred Berger : Bravo: 50 years of puberty eroticism and teen pop , in: Our youth , 58th year. 2006, pp. 341-344.
  • Manfred Berger: Bravo BRAVO! - 50 years of leading medium (?) For young people in: Children's / youth literature and media in research, schools and libraries , 59th year. 2007, pp. 63-67.
  • Teddy Hoersch (Ed.): Bravo 1956-2006 . Heyne, Munich 2006. ISBN 978-3-89910-307-6 .
  • Joachim H. Knoll , Elke Monssen-Engberding (eds.): Bravo, sex and tenderness. Forum publ. Godesberg, Mönchengladbach 2000. ISBN 3-930982-54-4 .
  • Lutz Sauerteig: The production of the sexual and erotic body in the West German youth magazine BRAVO in the 1960s and 1970s. In: Medical History Journal. 42. 2007, pp. 142-179.
  • Herrwerth Thommi: parties, pop and petting . The sixties in the mirror of BRAVO , Jonas, Marburg 1997. ISBN 3-89445-219-6 .
  • Heiko Trimpel: Pastoral care with Dr. Summer . Religion and religiosity in the youth magazine BRAVO . Don Bosco, Munich 1997. ISBN 3-7698-1062-7 .

Web links

Wiktionary: Bravo  - explanations of meanings, word origins, synonyms, translations

Individual evidence

  1. ↑ according to IVW ( details on ivw.eu )
  2. ^ Youth cultures in Germany. 1950-1989. Klaus Farin. Federal Agency for Civic Education
  3. ↑ Bernd Jansen, Arno Klönne (ed.): Imperium Springer: Power & Manipulation . Pahl-Rugenstein, 1968, p. 154 .
  4. ↑ Ready for the Wanderpreis spiegel.de, August 19, 1968
  5. ↑ 60 years of Bravo: the path to becoming a millionaire and back. In: Meedia . August 26, 2016. Retrieved August 26, 2016 .
  6. ↑ End of the consultation hour. In: sueddeutsche.de . April 11, 2014, accessed April 11, 2014 .
  7. ↑ Premium savings plan: From 2015 Bravo will only come every two weeks. In: Meedia . October 7, 2014, accessed October 7, 2019 .
  8. ↑ Teen magazine “Bravo” will only appear once a month in future, focusing on the digital. In: Meedia . November 13, 2019, accessed November 13, 2019 .
  9. ↑ Bauer sells the fashion magazine Madame. In: Advertise & Sell . October 30, 2020, accessed October 30, 2020 .
  10. ^ Vita Margit Tetz
  11. ↑ Margit Tetz in point 12 of February 26, 2021
  12. ^ TV series Pop 2000 (ARD), episode 4 1968–1970: Sex & Drugs & Rebellion .
  13. ^ TV series Pop 2000 (ARD), episode 8 1982–1985: Give gas, I want fun .
  14. ↑ Bravo brand profile. (PDF) baueradvertising.de, accessed on October 8, 2018 .
  15. ↑ according to IVW , ( details on ivw.eu )
  16. ↑ according to IVW , second quarter 2021 ( details and quarterly comparison on ivw.eu )
  17. ↑ according to IVW , fourth quarter in each case ( details on ivw.eu )
  18. ↑ Decision 2384 of the Federal Testing Office for Writings Harmful to Young People, based on session 202 on October 6, 1972
  19. ↑ Bravo, No. 8, February 15, 1996: Gwar schocken Germany! Perverted or totally crazy? Concert report about a performance by Gwar in the Frankfurt music club Batschkapp , Heinrich Bauer Spezialzeitschriften-Verlag KG, Munich. P. 8 f.
  20. ↑ Knoll, Monssen-Engberding: Bravo, Sex and Zärtlichkeit , chapter “Bravo as an object of legal protection of minors in the media”, pp. 146–175. See literature list.
  21. ↑ Christoph Titz: Court of Auditors complains about the Federal Agency for "Bravo" cooperation. In: Der Spiegel , April 20, 2010.
  22. ↑ Alexander Becker: Press Council deals with Breitscheidplatz reports and reprimands surreptitious advertising on Bravo Online ›Meedia. March 24, 2017. Retrieved April 13, 2017 .
  23. ↑ The singer Wincent Weiss has been sponsored by the “Bravo” for years. What a coincidence: his manager was "Bravo" editor . In: CORRECTIV . March 24, 2017 ( correctiv.org [accessed April 13, 2017]).
  24. ↑ Lisa Altmeier / Steffi Fetz: "I was naked in the BRAVO" , in: Crowdspondent, August 26, 2016.
  25. ↑ Die Zeitschriftenben: Bauer turns the juice off "Bravo Screenfun" kress.de, May 18, 2009
  26. ↑ Bauer discontinues "Bravo HipHop": "The heyday of German HipHop is over" kress.de, July 20, 2012
  27. ↑ Bravo.de: Operation market leadership runs on horizont.net, March 8, 2001
  28. ↑ The start of Bravo.de is confirmed horizont.net, April 10, 2001
  29. ↑ Relaunch after almost 10 years: Bravo.de moves new pages to horizont.net, August 17th, 2010
  30. ↑ "Bravo TV" celebrates its resurrection on the web dwdl.de, October 6, 2010
  31. ↑ "Bravo Sport" receives TV magazine on DSF quotenmeter.de, August 25, 2005