Best of content marketing
The Best of Content Marketing (BCM) is the largest competition for content-driven corporate communication in Europe. The organizer is the professional association Content Marketing Forum CMF.
history
Up until 2002, the trade magazines Acquisa (Haufe Group), Horizont (Deutscher Fachverlag), W&V (Süddeutscher Verlag) and Schweizer Werbewoche each held their own awards for corporate media , at that time mainly customer, member and employee magazines . With the growth of the corporate publishing industry and the founding of the Forum Corporate Publishing FCP trade association in Munich in May 1999, the publishers decided to combine their individual awards into a large competition and to commission the FCP as the organizer.
BCM today
Today the Content Marketing Forum CMF (formerly Forum Corporate Publishing FCP) hosts the Best of Content Marketing Awards . The BCM awards corporate media across all channels and target groups: from corporate video to social media projects to classic customer magazines. With more than 700 entries, the BCM Best of Content Marketing is the largest competition for content-driven corporate communication in Europe.
The jury is made up of 130 experts from the fields of journalism , art direction , marketing , corporate and internal communication , print and direct marketing . You determine the prices in three evaluation runs.
Web links
- Best of content marketing
- Content Marketing Forum
- Yearbook Best of Corporate Publishing 2011 ( Memento from May 1, 2012 in the Internet Archive )
literature
- E. Krug: Corporate Publishing. Today more than a superficial image polish . Gbi-Genios Verlag, Munich 2003, ISBN 978-3-7379-3604-0 .
- Factbook, Yearbook of Forum Corporate Publishing 2001, dapamedien Verlag, Munich.