Image personalization

Image personalization is a process of digital image processing with which any text can be inserted into images.

application

The process of image personalization is mainly used in the field of direct marketing , e.g. B. in mailings , brochures, (picture) calendars or magazines. In contrast to pure text personalization, where e.g. For example, if the name of the recipient is used in a cover letter, much higher response rates can be achieved here.

In addition to the possibility of direct marketing, there are some Internet service providers who offer image-personalized products for end customers and in individual pieces.

Procedure

You can either create personalized images yourself using specialized, commercially available software (DirectSmile, Fusion Pro Expressions, XMPIE) or with software as a service (AlphaPicture). All software providers also offer a selection of ready-made designs ("sets"). As a rule, the personalized content is used on mailings and websites. Another form of personalization is video personalization. The use of this technology will continue to increase in the future.

Special feature in printing

Usually, high-volume advertising campaigns are produced using offset printing . Since this printing process requires a non-changeable print template, digital printing is used for personalized images . Compared to offset printing, digital printing is still a bit more expensive today for high print runs, but it is often cheaper for print runs of> 5000. However, a higher response or opening rate can be achieved with image personalization than with a conventional mailing. A greater effect can be achieved with no or manageable additional costs.

However, there are techniques (such as PPML ) that can greatly reduce the time it takes to prepare for printing on the RIP . This is made possible, among other things, by the reuse of repeating elements.