Bio-aesthetics

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The bio-aesthetics (composed of ancient Greek. Βίος bíos for " life " and αἴσθησις AISTHESIS for " aesthetic " or "perception", "sensation") is engaged in the transmission of optical phenomena from nature in the design of products. While bionics is mainly about investigating technical aspects in nature, bio-aesthetics is dedicated to aesthetic issues.

Bioesthetics as a design technique

The color tone is inspired by the model of a starfish.

Bioesthetics was first mentioned as a design and creativity technique in 2014 by product designer Arman Emami . She researches the beauty of natural organisms, their laws and harmonies in order to make the knowledge gained useful for products. There is a wealth of role models in nature and often amazing sources of inspiration for product design: from the silky matt surface of an insect's wing to the shape of a petal. Curves, proportions, surface character, but also structure, color combination or the composition and relation of the individual components of a natural organism can serve as a design template for bio-aesthetics. The result is often more than just aesthetics. Since the principle “ form follows function ” also applies in nature, there are often overlaps between bionics and bio-aesthetics. For example, harmonious proportions not only look pleasant, but also work better ( flow resistance , ergonomics, etc.).

Application examples

A simple example of the application of bio-aesthetics are the harmonious shapes of many species of fish that slide through the water with particularly low resistance. Therefore, fish often serve as a model for the design of submarines and ships. In addition, bio-aesthetic design can play with the associations that we associate with certain colors, optical and haptic impressions or shapes from nature. The body of a shark served as a template for the Corvette Mako Shark sports car study . The power, speed and maneuverability that the observer associates with a shark was transferred to the car by design.

See also

• Bionics
• aesthetics
• Creativity techniques

Individual evidence

1. ↑ Arman Emami: 360 ° Industrial Design. Basics of analytical product design. Sulgen 2014, p. 67.