Birgit Almond

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Birgit Mandel (* 1963 ) is professor for cultural management and cultural mediation and heads the master's degree in cultural mediation

at the University of Hildesheim .

Life

Mandel studied cultural education with a focus on theater, literature and the visual arts at the University of Hildesheim. As an employee in the cultural studies and aesthetic practice course at the University of Hildesheim with a focus on cultural management, she received her doctorate in 1995 with a thesis on the subject of »Ideal images are made true. Appropriation of the holiday world through photo souvenirs using the example of German tourists to Italy in the 50s and 60s «. She took on teaching positions at the Berlin University of the Arts , the University of Vienna , the Helsinki University of the Arts and Belgrade. She worked in various practical fields of cultural management, including marketing for the Berliner Festspiele GmbH, the Berlin Senate for Culture, the Bar every Vernunft Berlin and the nationwide GmbH Wissenschaft im Dialog. Since 2007 she has been a professor for cultural management and cultural mediation at the Institute for Cultural Policy at the University of Hildesheim and course officer for the courses in cultural studies and aesthetic practice BA and cultural mediation MA

She has carried out various research projects at the interface between cultural mediation, cultural education, audience development, cultural management and cultural policy, as well as some visitor studies and population surveys.

Research projects in the areas of audience development, cultural user research, cultural PR and cultural marketing, change processes in cultural institutions, cultural leadership, cultural entrepreneurship, theory of cultural management, cultural tourism and cultural mediation . She is the editor of the research website Kulturvermittlung-online.de .

Publications

  • Mandel, Birgit (2018): Changes in Cultural Leadership through New Generations of Managers? Results of a survey of older and younger managers in public cultural institutions in Germany. Hildesheim University Press , DOI: 10.18442 / 823
  • Mandel, Birgit: Arts / Cultural Management in International Contexts. Results of a research on the views of arts / cultural managers around the world regarding their profession, working conditions, current challenges, required competencies, and training opportunities. Hildesheim University / Olms Verlag Hildesheim 2017
  • Mandel, Birgit (ed.): Participation-oriented cultural mediation. Discourses and concepts for a realignment of publicly funded cultural life. Bielefeld 2016
  • Mandel, Birgit / Renz, Thomas (eds.): Mind the gap? Barriers to access to cultural offers and a critical discourse on concepts of “low-threshold” cultural mediation. Hildesheim / Berlin 2014, free download at: www.kulturvermittlung-online.de
  • Mandel, Birgit: Intercultural Audience Development. Future strategies for publicly funded cultural institutions. Bielefeld 2013
  • Mandel, Birgit: Tourism and cultural education. Potentials, requirements, practical examples and empirical findings. Munich 2012
  • Mandel, Birgit: PR for art and culture. Manual for theory and practice. Bielefeld 2012, 3rd edition
  • Almond, Birgit u. a. (Ed.) Yearbook for cultural management since 2009, on behalf of the professional association for cultural management. Bielefeld
  • Mandel, Birgit (ed.): Audience Development, Cultural Management, Cultural Education. Concepts and fields of action for cultural mediation. Munich 2008
  • Mandel, Birgit: The new cultural entrepreneurs. Your motives, visions and strategies. Bielefeld 2007
  • Mandel, Birgit (ed.): Cultural mediation. Between cultural education and cultural marketing. A profession with a future. Bielefeld 2005

Memberships

  • Founding member of the professional association for cultural management in research and teaching in Germany, Austria and Switzerland
  • Vice President of the Bonn Cultural Political Society
  • Member of the supervisory board of Kulturprojekte Berlin GmbH
  • Member of the Board of Trustees of the Commerzbank Foundation
  • Member of the advisory board for the research series on cultural education of the Federal Association for Cultural Youth Education

Web links

Individual evidence


personal data
SURNAME Almond, Birgit
BRIEF DESCRIPTION German cultural scientist and university professor
DATE OF BIRTH 1963