Blog tour

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A blog tour is an event where a person on a specific topic is a guest on different blogs on different days . The special feature of a blog tour is that the person can take part in it regardless of location and - apart from interacting with visitors to the blog - also regardless of time.

Another special feature is that a blog tour can be used for cross-media communication. The blog operator can ask the guest about a topic in the form of an interview; in addition to the text, audio, image and video contributions can also be posted. In addition, visitors to the blog can actively participate in the event using the comment function. The guest can in turn answer or comment on statements and questions in the comments.

The idea originally came from the American small publisher Ben Brown . There are now two companies in the US that organize virtual book tours .

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