Cold end
A cold end describes a song with an abrupt end in broadcast language .
Cold ends are often played when there is a clear program delimitation, for example at the beginning of news. Normally, fades or moderations would occur into the end of the song or a jingle would be run. However, since the effects of the above-mentioned methods (namely continuous broadcasting) suggest that the program will be continued, they are poorly suited for the “aggressive” delimitation of programs or topics.
Youth radios use cold ends less often than CHR ( Contemporary Hit Radio ) or Hot AC ( Hot Adult Contemporary , something like : "Pop music from the current charts") waves, because they serve a different target group .
Web links
- Cold End at kindofradio.de