Corporate feedback management
Corporate feedback management is the planning and control of the entirety of the organizational elements that are required for researching and recognizing the opinions, attitudes and motives of stakeholder groups in an organization as well as for the targeted, organization-wide, integrative ( corporate ) further development and control of the organization.
purpose
The main benefit of corporate feedback management is to align organizations with their environment, assuming that the organization is also aligned with its own vision and goals.
Target groups
In general, a distinction can be made between internal (prototype: employees) and external (prototype: customers) target groups as well as mixed forms; Both the question of whether it is an internal or external or intermediate target group as well as the question of the type, number and designation of the target groups depend on the type of organization and its activity.
Instruments
In this context, instruments are understood to mean all those elements that are required and used to collect and analyze feedback - from surveys, interviews, studies, analyzes to methods and information technology systems. In feedback surveys, all methods of empirical social research , motivational research shaped by Ernest Dichter , statistical analysis as well as organizational development and systemic organizational consulting are used. The competence regarding the selection from the variety of qualitative and quantitative methods can be found with experts whose technical background lies in both social research and (systemic) organizational consulting.
literature
- Nathalie J. Allen, John P. Meyer: Commitment in the Workplace: Theory, Research and Application . 1997.
- Nathalie J. Allen, John P. Meyer: Testing the side bet theory of commitment: Methodological considerations . 1984.
- Nathalie J. Allen, John P. Meyer, Catherine A. Smith: Commitment to organizations and occupations: Extension and test of a three-component model . 1993.
- Heinz von Förster , KybernEthik . Merve Publishing House. Berlin. 2008,
- Heinz von Förster, Bernhard Pörksen: Truth is a liar's invention: Conversations for skeptics . Carl Auer Systems Verlag. 2011.