Corporate image

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The term corporate image (CIg) describes the external image of a company or organization, but does not belong - even if it is often included - to the concept of corporate identity , which represents the internal view.

While the corporate identity describes the company's self- image , which is made up of corporate behavior , corporate communications and corporate design , among other things , the corporate image represents the image and notion of the company, which are built up and shaped using the instruments of corporate identity . It defines the “face” of the company internally (employees) and externally ( public / customers). Corporate image in connection with corporate identity is a strategy that should not be confused with the actual reputation of a company.